Global Mobile Virtual Network Operator (MVNO) Market: Is MVNO Catering Better Services and Values to Mobile Network Operators?

Global Mobile Virtual Network Operator (MVNO) Market

Global Mobile virtual network operator (MVNO) or virtual network operator (VNO) are those mobile operators who do not have their own network infrastructure. They usually have buy network time with old operators and sell it to their customers. They don’t have any mobile switching centers or radio access networks. They can create their own value structure other than the money they decided to pay MNOs. Mobile virtual network operator and reseller service operator are the two operational modes for MVNO. Increasing telecommunication and digital industry, there is increase in the adoption of the MVNO technology. These MVNO usually provides postpaid wireless plans on subscription basis and usually sales & customer service is handled directly by these MVNO.  Some of the common types of the MVNO are skinny MVNO or branded reseller, light MVNO or service provider and thick MVNO or enhanced service provider.

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Some of the factors driving these markets are as follow:

  • Rising growing penetration of mobile devices: Mobile phones are very important communication device which somehow has helped us to make our life easy. Today, with new technologies one can connect with anyone in the world, can play games, chat, and video call, click photos others. They are widely used as an entertainment source as well because one can see videos, listen to songs, watch movies and do other activities as well. Today, mobile is also a medium for education because one can get updated with just one click about what is happening in the world around us. So, due to these applications and features mobile phone adoption has been increased worldwide and with new technologies getting integrated day by day the adoption is going to increase
  • Increasing demand for efficient cellular network: A cellular network or mobile network which provides services with the help of the base stations called cells which has limited power and only cover restricted area called cells.  These cells together has the ability provides radio coverage to large geographical areas. These cellular networks are very useful for the users as they provide advanced features such as less battery usage, enhance capacity, reduce signal interference and others. Some of the popular technologies which are used in the cellular network are 3GSM, general packet radio service, Global System for Mobile Communication and others

The global mobile virtual network operator (MVNO) market is segmented on the basis of operational model which is segmented as reseller service operator, mobile virtual network operator, others; subscriber which is segmented as business and consumer; application which is segmented as discount, cellular M2M, business, media & entertainment, migrant, retail, roaming, telecom, and others and service which is further segmented as sales service, customer service, mobile service and others.

Few of the launches and acquisitions in the market are as follows:

  • In July 2018, BSNL announced the launch of their Virtual Network Operator Services in partnership with Virtual Network Operators (VNO) Adpay Mobile Payment India and Plintron India.  Adpay will work under the name of Aerovoyce is launched so that all the rural area get connected digitally and it will also provide ISP (Internet Service Provider) and SIM services. BSNL will be first operator who will be launching their VNO service
  • In February 2015, Aspenta announced the acquisition of CallFreedom so that they can add licensed MVNO. This acquisition will help to enhance their logistics management and fleet tracking platform. This will also increase their global network of mobile operators and will develop their services so that they can be leader in the m2m solutions. This will help them to provide best technology to their clients

“According to Data Bridge Market Research, global mobile virtual network operator (MVNO) market is set to witness a substantial CAGR of 8.75% in the forecast period of 2018- 2025”

The renowned players in mobile virtual network operator (MVNO) market are  Lebara Group, Palmarium, KDDI Mobile, TracFone Wireless Inc., FRiENDi Mobile, Boost Mobile, Virgin Mobile USA, Tesco Mobile Ltd, Globecomm Systems Inc., Lycamobile, PosteMobile, Drillisch Telecom, Red Pocket Mobile, Polkomtel Plus, Kddi Corporation, Airvoice Wireless, Freedompop, Freenet AG, Tracfone Wireless, Inc., Globecomm Systems Inc., Ting Inc., CJ HelloVision Co. Ltd., Boost Mobile, PosteMobile, Lycamobile and many more.

MVNO main function is to increase the capacity of the mobile network operators to sell their services. This helps the MVO to add value to their radio coverage and networks. MVNO usually have mobile phone services but don’t have their own radio spectrum and for mobile operator it is beneficial because this help them to reach to more customers from single segment. MVNO strategy helps them to create economies of scale for better network utilization. This is further creating opportunity for this market.