Rice Protein: Veganism and Health Concerns Enhancing the Consumption for Rice Proteins

Rice Protein Market

Rice protein is defined as the protein powder extracted from different varieties of rice available for consumption. Although, majorly rice protein are extracted from brown rice with the help of their treatment resulting in isolation of carbohydrates and protein present in the rice grains. One of the major advantages associated with rice protein is the gluten-free and allergy-free characteristics of these protein ingredients helping improve the consumption base of these products from various different applications.

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The main factors boosting the Rice Protein Market are:

  • Increase in demand for protein and protein products: The demands for protein based products have been witnessing a steady rise as the global population worldwide has been focusing on maintaining better standards of health. This trend of enhanced protein consumption has been from the athletes as well as other sporting professionals to improve their levels of performances and maintain the high standards by providing the appropriate nutritional content required by the human body.
  • Usage of rice protein as a substitute to animal proteins: Another trend proliferating the rice protein market is the increasing preferences amongst consumers to adopt veganism and focus on the consumption of vegan based diets. This trend has seen a steady rise of substitutes for animal proteins consumption particularly the proteins that are cost-effective and bear no additional side effects such as rice protein.

The market is segmented on the basis of product type as rice protein isolates, rice protein concentrates and others. Applications segment consist of food ingredients, dietary supplements, animal feed and cosmetics.

Some of the Rice Protein Market developments are as follows:

  • In August 2019, Ingredion Incorporated announced that they had expanded the investments for their plant-based proteins facility amounting up to approximately USD 185 million by 2020. The investment includes establishing a new manufacturing facility through their Verdient Foods business operations. This investments will enable expansion of product offerings which can help provide the customers with a more accomplished product offerings
  • In March 2019, Healy Group announced the availability of micronized rice and pea protein ingredients branded under the “PrimaPro” product range. The products are developed with the help of a novel mechanical method resulting in the ingredients consisting of eight percent protein making it suitable for usage in high-protein beverages, snacks, sports-nutrition and plan-based diets. The “PrimaPro” product range consists of pea, rice and pea & rice blend of protein ingredients sourced from pea protein and rice protein concentrates

According to Data Bridge Market Research, Global Rice Protein Market is expected to reach USD 214.35 million by 2026, growing at a CAGR of 8.45% during the forecast period of 2019 to 2026

Some of the major players operating in the market are Axiom Foods Inc., Bioway (Xi'An) Organic Ingredients Co.Ltd, Golden Grain Group Limited, RiceBran Technologies, HealthWise, Shaanxi Fuheng (FH) Biotechnology Co. Ltd., Shafi Gluco Chem, The Green Labs LLC, Top Health Ingredients Inc., NutriBiotic, Z-Company, North Coast Naturals, Pure Food Company LLC, Plandai Biotech, Gulshan Polyols Ltd, BENEO, Kerry Inc., BHARAT GLUCOSE PVT. LTD., The Scoular Company, and Habib-ADM Ltd.

The consumption rate for plant based protein ingredients and products has witnessed significant market expansion as the volume of vegan population has increased rapidly causing a veganism trend amongst a majority of the regions worldwide. This trend has subsequently increased the consumption rate for rice protein as the demands for nutritional supplements and ingredients to maintain a healthier lifestyle even with the vegan population is resulting in high demand for rice protein from the different end users.

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