The sunflower seeds market is thriving, fueled by the growing awareness of their exceptional nutritional benefits and culinary versatility. These tiny powerhouses are packed with essential nutrients, including healthy fats, protein, fiber, and various vitamins and minerals. As a popular snack, salad topper, or baking ingredient, sunflower seeds offer a delightful crunch and nutty flavor. Their adaptability in various dishes and their role in promoting heart health and aiding weight management make them a sought-after choice among health-conscious consumers and the food industry.
According to Data Bridge Market Research, the Global Sunflower Seeds Market was valued at USD 2344.72 million in 2021 and is expected to reach the value of USD 4181.76 million by 2029, at a CAGR of 7.50% during the forecast period of 2022 to 2029.
“Effective marketing strategies and endorsements boost the market’s growth”
Effective marketing strategies and endorsements serve as drivers in the sunflower seeds market. Brands often employ creative marketing campaigns, emphasizing sunflower seeds' nutritional benefits and culinary applications to attract health-conscious consumers. Celebrity endorsements and partnerships with fitness influencers and chefs lend credibility and broaden the reach of sunflower seed products. Leveraging social media, interactive content, and product promotions further stimulates demand and boosts market growth.
What restraints the growth of the global sunflower seeds market?
“Excessive incorporation of sunflower seeds in snacks and bakery items restraints the market’s growth”
The sunflower seeds market faces hindrances due to the excessive incorporation of sunflower seeds in snacks and bakery items, resulting in undesired weight gain among consumers. Changing lifestyle patterns have led over 60% of individuals to include ready-to-eat and processed foods in their daily diets. The elevated presence of sunflower seed-based oil in these processed foods is a major contributor to weight gain, impeding the growth of the sunflower seeds market.
Segmentation: Global Sunflower Seeds Market
The global sunflower seeds market is segmented on the basis of type, product type, category, product, packaging, packaging size, and distribution channel.
- On the basis of type, the global sunflower seeds market is segmented into kernel/hulled, in shelled, and semi shilled.
- On the basis of product type, the global sunflower seeds market is segmented into roasted, and unroasted.
- On the basis of category, the global sunflower seeds market is segmented into organic, and inorganic.
- On the basis of product, the global sunflower seeds market is segmented into original, and flavoured
- On the basis of packaging, the global sunflower seeds market is segmented into Pouches, bottles, and jars.
- On the basis of packaging size, the global sunflower seeds market is segmented into <10 Oz, 10-50 Oz, and >50 Oz.
- On the basis of distribution channel, the global sunflower seeds market is segmented into store-based retailing, and non-store retailing.
Regional Insights: North America dominates the Global Sunflower Seeds Market
North America's dominance in the sunflower seeds market is attributed to the rising incidence of chronic diseases. The region has a robust healthcare system and greater access to advanced medications and health supplements. Sunflower seeds' nutritional benefits are recognized for their potential to improve overall health, making them a popular choice among health-conscious consumers, propelling the market's growth.
Europe's sunflower seeds market is anticipated to experience growth from 2022 to 2029. This expansion is driven by the increasing geriatric population, which often seeks healthier dietary options, including sunflower seeds, known for their nutritional benefits. Additionally, sunflower seeds are being utilized in addressing obesity concerns, further fueling their demand in the region as consumers increasingly adopt them as part of a balanced and health-conscious diet.
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Recent Developments
- In August 2020, Syngenta's acquisition of Senako, a prominent seed company, facilitated the expansion of their seed offerings, including sunflower, wheat, and maize. This strategic move boosted sales across various regions.
- In April 2019, KWS SAAT SE acquired Pop Vriend Seeds, broadening its vegetable seed portfolio and driving up the demand for sunflower seeds.
- In July 2019, BASF entered into a distribution agreement with Euralis Semences to introduce a new range of hybrid sunflower seeds throughout Europe, capitalizing on their nutritional benefits and contributing to market growth.
The Prominent Key Players Operating in the Global Sunflower Seeds Market Include:
- DSM (Netherlands)
- BASF SE (Germany)
- Lonza Group (Switzerland)
- Glanbia Plc (Ireland)
- ADM (U.S.)
- Farbest Brands (U.S.)
- SternVitamin GmbH & Co. KG (Germany)
- Adisseo (France)
- BTSA Biotechnologias Aplicadas S.L. (Spain)
- Rabar Pty Ltd (Australia)
- Conagra Brands Inc. (U.S.)
- Frito-Lay North America Inc. (U.S.)
- Martin (Canada)
- Well Luck Co., Inc. (India)
- Southernsun LLC. (U.S.)
- Giant Snacks Inc. (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global sunflower seeds market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Sunflower Seeds Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
