Web analytics is a process which is specially designed for the companies and organization so that they can analyze the behavior of their visitors. The main aim of the web analytics is to help the business so that they can attract more users and increase the performance of their companies. They are usually a part of the customer relationship management analytics. Web analytics combines both qualitative and quantitative data so that t easily analyze the on- site and off- line data and trends. They mainly analyses the website traffics, customer viewpoint and opinions. The main objective of web analytics is to promote the specific product to the customer who is more likely to buy them and to analyze that which product interests customer the most.
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Few of the factors which are driving the growth of this market are as follows:
The market is based on solution, service, deployment type, application and geographical segments. The solution is segmented into search engine tracking & ranking, heat map analytics, marketing automation and behavior based targeting; service is segmented into professional services and support and maintenance; deployment type is segmented into cloud and on-premises and application into social media management targeting & behavioral analysis, targeting & behavioral analysis, multichannel campaign analysis and performance monitoring.
Some of the launches which helped the market to expand them are as follow
“According to Data Bridge Market Research, global web analytics market is expected to reach USD 5.1 billion by 2025 at a healthy CAGR in the forecast period of 2018 to 2025”
The renowned players in web analytics market are Adobe Systems, IBM, Teradata, SAS TABLEAU SOFTWARE. Limited., Google, MicroStrategy Incorporated., AT INTERNET, Clicktale, Woopra, Mixpanel, Upsight, Netbiscuits among others.
Web analytics plays a very important part in the businesses as it helps them to understand their customer better and to analyze that which service or product is attracting their customers the most. Today, these web analytics is used in various industries including BFSI, travel and hospitality, media and entertainment, telecommunication, IT and others. There main function is to maximize the e-commerce and online activities which helps in creating new opportunities for this market.
Global Web Analytics Market – Industry Trends and Forecast to 2027