Global Web Analytics Market, By Solution (Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting and Others), Service (Professional Services and Support and Maintenance), Deployment Type (On-Demand and On-Premises), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Performance Monitoring and Others), Vertical (Retail and Consumer Goods, BFSI, Government, Travel and Hospitality, Media and Entertainment, Healthcare and Life Sciences, Telecommunication and IT, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027
Web analytics market is expected to grow at a CAGR of 17.5% in the forecast period of 2020 to 2027. Data Bridge Market Research report on web analytics market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
A web analytics is a collection, analysis and measurement of web data, which provide data about the number of page viewed and number of visitors to a website. It is also known as digital analytics. It is a set of strategic procedure executed to maximize online and e-commerce activities.
Increasing shift to data driven businesses, ceaseless growth in online shopping and marketing automation are the factors driving the growth of the web analytics market. Data privacy and regulations’ compliance and open source vendors are the factors restraining the web analytics market. Increasing cloud adoption trend acts as an opportunity. Lack of professionals in the industry is one of the challenges faced by the web analytics market.
This web analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Data Bridge Market Research web analytics market contact us for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Web Analytics Market Scope and Market Size
Web analytics market is segmented on the basis of solution, service, deployment type, application and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of solution, web analytics market is segmented into search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting and others.
- Based on service, web analytics market is segmented into professional services and support and maintenance.
- Based on deployment type, web analytics market is segmented into on-demand and on-premises.
- Based on application, web analytics market is segmented into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, performance monitoring and others.
- Based on vertical, web analytics market is segmented into retail and consumer goods, BFSI, government, travel and hospitality, media and entertainment, healthcare and life sciences, telecommunication and IT, and others.
Web Analytics Market Country Level Analysis
Web analytics market is analysed and market size, volume information is provided by country, solution, service, deployment type, application and vertical as referenced above.
The countries covered in the market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America will dominate the web analytics market because of the rapid growth in online shopping, marketing automation and incremental shift towards online data driven businesses.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Web Analytics Market Share Analysis
Web analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to web analytics market.
The major players covered in the web analytics market report are Adobe, IBM, Teradata, SAS TABLEAU SOFTWARE. Limited, Google, Udemy Incorporated., AT INTERNET, Clicktale, Mixpanel, Upsight Inc., Netbiscuits GmbH among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Web Analytics Market
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.