Global Web Analytics Market, By Solution (Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting and Others), Service (Professional Services and Support and Maintenance), Deployment Type (On-Demand and On-Premises), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Performance Monitoring and Others), Vertical (Retail and Consumer Goods, BFSI, Government, Travel and Hospitality, Media and Entertainment, Healthcare and Life Sciences, Telecommunication and IT and Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2029
Market Analysis and Insights of Web Analytics Market
Surge in the rate of penetration of internet especially in the developing economies, growing focus on improving organizational performance and rising adoption of by the small and medium scale enterprises are the major factors attributable to the growth of the web analytics market. Data Bridge Market Research analyses that the web analytics market will exhibit a CAGR of 18.00% for the forecast period of 2022-2029. Therefore, the web analytics market value would stand tall by USD 16.62 billion by 2029.
Analytics is a system of discovering, interpreting, analysing and communicating the statistics and data. Web analytics is a system that is used by the companies to optimize their web page in such a way that more and more traffic is drawn towards their websites.
Rising demand to streamline the business operations and improve the business efficiency will emerge as the major market growth driving factor. Surging volume of organizational data, growing number of small and medium scale enterprises especially in the developing economies, rising need to collect, analyse, and visualize website data by various industry verticals and strengthening IT industry in developing economies such as India and China will further aggravate the growth of the market. Rising deployment of cloud services and growth in the demand from banking, financial services, and insurance (BFSI) are some other factors bolstering the growth of the market.
However, lack of skilled workforce and technological expertise in underdeveloped and developing economies will act as a growth restraint for the market. Also, rising data security and privacy concerns and stringent government regulation over data security and privacy will yet again hamper the market growth rate. Lack of strong infrastructural facilities in the backward economies will also hamper the market growth rate.
This web analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on web analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Web Analytics Market Scope and Market Size
The web analytics market is segmented on the basis of solution, service, deployment type, application and vertical. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- On the basis of solution, the web analytics market is segmented into search engine tracking and ranking, heat map analytics, marketing automation, behavior-based targeting and others.
- Based on service, the web analytics market is segmented into professional services and support and maintenance.
- Based on deployment type, the web analytics market is segmented into on-demand and on-premises.
- Based on application, the web analytics market is segmented into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, performance monitoring and others.
- Based on vertical, the web analytics market is segmented into retail and consumer goods, BFSI, government, travel and hospitality, media and entertainment, healthcare and life sciences, telecommunication and IT, and others.
Web Analytics Market Country Level Analysis
The web analytics market is analysed and market size, volume information is provided by country, solution, service, deployment type, application and vertical as referenced above.
The countries covered in the web analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the web analytics market and will continue to flourish its trend of dominance during the forecast period owing to the rise in adopting cloud and IoT technologies and high rate of implementation of the analytics solutions as the IT infrastructure in this region is well developed. Asia-Pacific will continue to undergo substantial gains during the forecast period and will score the highest CAGR. This is because of the increasing number of analytics outsourcing activities and increased adoption of analytics solutions by the various end user industries.
The country section of the web analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Web Analytics Market Share Analysis
The web analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to web analytics market.
Some of the major players operating in the web analytics market are IBM, Oracle, Microsoft, SAP, Genetec Inc., INRIX, Teletrac Navman US Ltd, Inseego Corp., PROCON ANALYTICS., IMS Software, Inc., CloudMade, The Infinova Group., Azuga., Noregon., Acerta Analytics Solutions, Inc., KEDACOM, Xevo, AGNIK LLC., Plotly., Inquiron and Hewlett Packard Enterprise Development LP among others.