Global Web Hosting Services Market: Establishment of Smaller Market Players Increasing the Penetration Globally

Global Web Hosting Services Market

Web hosting services can be defined as the collection of services pertaining to the hosting, deployment and integration of different functions on a website. The hosting involves uploading the content to be visualized on the domain on a physical server, which is provided by a hosting company. These services also include registering the domain, enhancing the functionality of website, integrating it with various analytical and associated components which ultimately result in higher performance. All of these services are provided by a specialized web hosting enterprise.

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Web hosting services market is growing due to increased availability of e-commerce and increased demand of better marketing solutions on the domains by customers, significant surge in the digitalization services worldwide; the effects of these factors are mentioned below:

  • Increased availability of e-commerce and increased demand of better marketing solutions on the domains by customers: One of the key factors that are benefiting the market of web hosting services is the significant surge of e-commerce websites and their large-scale adoption. Consumers are focusing on the adoption of e-commerce purchasing channels and that has given rise to many organizations establishing their enterprise sale sites through which their customers can avail the products from the comfort of their homes. These sites subsequently require better analytical services and marketing offerings due to the requirement of these sites for reaching a wider consumer base
  • Significant surge in the digitalization services worldwide: Due to the large-scale implementation of digital age, many enterprises will shift their business models from physical channels of sale to online modes as it will help them in significant reductions of cost and helps reach a wider consumer base as surge of internet services worldwide can enhance their market reach

Some of the key market acquisitions are as follows:

  • In April 2019, Exabytes Capital Group announced that they had acquird Master Web Network. This acquisition includes deals for Master Web Network’s subsidiaries, “Cyberdata Technology” and “Registrasi Nama Domain”; this acquisition is set to establish Exabytes Capital Group as one of the leaders of hosting services in Southeast Asia, as they expand their presence in Indonesia
  • In January 2017, Liquid Web, LLC announced that they had acquired WiredTree, this acquisition will help in enhancement of service portfolio as well as providing specialized services to consumers which can enhance their own businesses

The market is segmented on the basis of product as website builder, shared hosting, dedicated hosting, collocated hosting; connectivity is categorized into xDSL, fiber, MPLS, Ethernet, IP-VPN; application as public websites, intranet services, mobile application, online application, others; deployment as public, private, hybrid.

“According to Data Bridge Market Research, global web hosting services market is expected to be growing with a healthy CAGR of 15.08% during the forecast period of 2019 to 2026”

Some of the major players operating in market are Amazon Web Services, Inc.; AT&T Intellectual Property; DreamHost, LLC; EarthLink LLC; Google; Equinix, Inc.; GoDaddy Operating Company, LLC; Endurance International Group; Group, Inc; Just Host; SiteGround Hosting Ltd.; Exabytes Group of Company;; Vodien Internet Solutions Pte Ltd.; IP ServerOne Solutions Sdn Bhd; Shinjiru International Inc.; FastComet Inc.;; Combell nv; Leaseweb; 1&1 IONOS Inc.; Alibaba Cloud; bluehost inc.; Cogeco Peer 1;; Hetzner Online GmbH; Liquid Web, LLC; Host Europe GmbH; MEDIA TEMPLE; OVH; RACKSPACE US, INC.; STRATO AG among others.

With the rising penetration of internet services, the market is expected to experience a revolution as a number of small-scale businesses and start-ups from the developing regions of the world will be able to provide web hosting and associated services at a cheaper rate as compared to large-scale enterprises. This is because hardware components for web hosting are being made available at a lower cost in these regions.