Product Launch (Blog)

May, 18 2023

How big is the Sweet Potatoes Market in North America?

According to WHO, there are up to 350 primary immunodeficiency disorders in the world. While this makes a large number of individuals’ vulnerable to chronic diseases, in an age of health-consciousness, it also opens up the market for immune-boosting foods like sweet potato.  Sweet potato, or Ipomoea batatas, is a dicotyledonous plant related to potato, or Solanum tuberosum, but distinct from botanical yams, which are monocots. Sweet potatoes are high in vitamins, minerals, antioxidants, and fiber, and with an increasing emphasis on consuming these essential nutrients for proper metabolism and overall health, the sweet potato industry is expanding.

Data Bridge Market Research analyses that the North America Sweet Potatoes Market is expected to reach a value of USD 7,719.06 million by 2029, at a CAGR of 5.0% during the forecast period of 2022-2029.

“Growing prevalence of cancer is bolstering the market growth”

According to a WHO news release dated September 12, 2018, there were 18.1 million new cancer cases and 9.6 million deaths due to the disease in 2018.  Sweet potatoes include anthocyanins, which are a type of antioxidant that slows the growth of cancer cells in the bladder, colon, stomach, and breast. Given the large number of people who are susceptible to cancer, sweet potato will become a staple food element in the diet as a preventative measure. The growing infatuation with social media is raising awareness at an alarming rate, and the general public is including sweet potatoes into their diet without consulting a doctor.

What restraints the growth of the North America Sweet Potatoes Market?

“Growth in tariff charges will restrain the market growth"

One factor affecting the growth of the North American market is the high import duties imposed by many countries on sweet potatoes. The value chain of sweet potato product makers is significantly impacted by these rapid changes in sweet potato tariff charges since higher tariff charges raise the price of raw materials. Tariff charges raise the cost of production for goods, resulting in lower profits or losses for firms. In conclusion, such elevated tariff charges will raise the overall cost of manufacturing for sweet potato product manufacturers around the world, stifling overall market growth across regions.

Segmentation: North America Sweet Potatoes Market

North America sweet potatoes market is segmented based on end user, nature, type, packaging type, product type, and distribution channel.

  • Based on type, the North America sweet potatoes market is segmented into whole product, processed sweet potatoes, paste/purees, and sweet potato flour.
  • On the basis of product type, the North America sweet potatoes market is segmented into fresh, frozen, dried, and others.
  • On the basis of nature, the North America sweet potatoes market is segmented into conventional and organic.
  • On the basis of packaging type, the North America sweet potatoes market is segmented into bag, pouches, box, tray, and others.
  • On the basis of end user, the North America sweet potatoes market is segmented into household, food service sector, food and beverages industry, and others.
  • On the basis of distribution channel, the North America sweet potatoes market is segmented into store-based retailing, and online retail.

Regional Insights: U.S. dominates the North America sweet potatoes market

The United States is the largest sweet potato market. Consumers' growing awareness of the health benefits of sweet potatoes over potatoes is the primary cause for the expansion of the Sweet potatoes market in the United States. Furthermore, the plant-based food business in North America is expanding. The development of this market will have a direct impact on the development of the Sweet potato market.   

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The Prominent Key Players Operating in the North America Sweet Potatoes Market Include:

  • The Hain Celestial Company (U.S.)
  • AGRARFROST GMBH & CO. KG (Germany)
  • Agristo (Belgium)
  • Bart's Potato Company bvba (Belgium)
  • Royal Cosun (Netherlands)
  • Farm Frites (Netherlands)
  • Greenyard (Belgium)
  • Himalaya Food International Ltd. (India)
  • J.R. Simplot Company (U.S.)
  • McCain Foods Ltd. (U.K.)
  • Lamb Weston Holdings, Inc. (U.K.)
  • General Mills, Inc. (U.S.)
  • Mondelez International, Inc. (U.S.)

Above are the key players covered in the report, to know about more and exhaustive list of North America sweet potatoes market companies contact,

Research Methodology: North America Sweet Potatoes Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, global vs regional and vendor share analysis. Please request analyst call in case of further inquiry.

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