Image

North America Sweet Potatoes Market – Industry Trends and Forecast to 2029

  • Food & Beverage
  • Published Report
  • Sep 2022
  • North America
  • 350 Pages
  • No of Tables: 75
  • No of Figures: 27

North America Sweet Potatoes Market, By Type (Whole Product, Processed Sweet Potatoes, Paste/Purees, and Sweet Potato Flour), Product Type (Fresh, Frozen, Dried, and Others), Nature (Organic and Conventional), Packaging Type (Bag, Pouches, Box, Tray, and Others), End User (Household, Food Service Sector, Food & Beverages Industry, and Others) Distribution Channel (Store Based Retailing and Online Retail) Industry Trends and Forecast to 2029

North America Sweet Potatoes Market

North America Sweet Potatoes Market Analysis and Size

North America sweet potatoes market is being driven by the increase in applications for sweet potatoes across industries. Additionally, the growth of the North America sweet potatoes market will be fueled by sweet potatoes' many nutritional advantages. At the same time, the primary factors limiting the North America sweet potato market are the higher price of sweet potato products compared to potatoes and the ease with which potatoes can be substituted. As a result of the rising demand for sweet potatoes, manufacturers are putting more effort into launching new products, promoting them, winning accolades and certifications, and participating in market events. These choices ultimately aid the market's expansion.

North America Sweet Potatoes Market

North America Sweet Potatoes Market

Some of the factors driving the market growth are growing awareness of sweet potatoes' health benefits over potatoes among consumers increasing applications of sweet potatoes in food & beverages, and growing awareness about health among consumers. However, limitations in terms of high prices of sweet potatoes are expected to hamper the market's growth. 

Data Bridge Market Research analyses that the sweet potatoes market is expected to reach a value of USD 7,719.06 million by 2029, at a CAGR of 5.0% during the forecast period.

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Year

2020 (Customizable to 2019-2014)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

By Type (Whole Product, Processed Sweet Potatoes, Paste/Purees, and Sweet Potato Flour), Product Type (Fresh, Frozen, Dried, and Others), Nature (Organic and Conventional), Packaging Type (Bag, Pouches, Box, Tray, and Others), End User (Household, Food Service Sector, Food & Beverages Industry, and Others) Distribution Channel (Store Based Retailing and Online Retail)

Countries Covered

U.S., Canada, and Mexico in North America.

Market Players Covered

Conagra Brands, Inc., Nash Produce, Ham Farms, Dole Food Company, Inc., McCain Foods Limited, A.V. Thomas Produce, Jackson Farming Company, J.R. Simplot Company, Idahoan Foods, LLC., Jackson's Chips, Lamb Weston Holdings, Inc., The Kraft Heinz Company, and Nestlé

Market Definition

Sweet potatoes are a type of root vegetable with a sweet flavor and a starchy texture. Sweet potatoes have a fibrous texture and are incredibly nutrient and mineral dense. Additionally, sweet potatoes enhance digestion and support gut health, among other advantages. Sweet potatoes are naturally anti-inflammatory and rich in antioxidants. Additionally, sweet potatoes come in various hues, including purple, orange, and other. Sweet potatoes are preferred in many functional foods and baby products because they are rich in multiple vitamins and minerals. Sweet potatoes are used in many different ways across regions, including

  • Sweet potatoes are either eaten raw or processed through baking, roasting, boiling, freezing, drying, and other food products
  • Sweet potatoes are used as a pigment to give cosmetics and food products color
  • Beverages sweet potatoes are used to make functional beverages because of their sweetness and nutrient-rich makeup
  • Nutritional supplement sweet potatoes are an appropriate choice for dietary and health supplements due to their high nutritional content

Sweet Potatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Driver:

  • VARIOUS NUTRITION BENEFITS OF SWEET POTATOES

Today's consumers are more inclined to nutrient-rich, naturally healthy food products. Customers have developed a special interest in foods that are low in calories, high in protein, free of gluten, and made from plants. Along with this increased awareness, customers have taken a particular interest in reading the nutrition label to ensure that the products are healthy. Due to sweet potatoes' high vitamin and mineral content, consumers have increased their consumption as this trend reaches its peak in the market.

In addition to these benefits, sweet potatoes are also rich in antioxidants, which protect the body against free radicals that can damage DNA. Due to their fibrous nature, sweet potatoes also support gut health and help in digestion. Anthocyanin and other color-related pigments in sweet potatoes are anti-inflammatory.

Moreover, sweet potatoes also promote healthy eyesight, as they are rich in beta-carotene, which converts into vitamin A in the human body and forms light-detecting receptors inside the eyes. Thus, with so many health benefits, the consumption of sweet potatoes is increasing, which is expected to drive the North America sweet potatoes market.

Restraint

  • GROWTH TARIFF CHARGES ON THE SWEET POTATOES

The high import tariffs different nations have placed on sweet potatoes is one issue that significantly impacts the North America market's expansion.

The value chain of the manufacturers of sweet potato products is severely impacted by these abrupt changes in the tariff charges for sweet potatoes because higher tariff charges raise the price of raw materials. These tariff charges increase the cost of production for the goods and result in lower profits or losses for the manufacturers. Due to the difficulty of growing sweet potatoes and the rising cost of sweet potato cultivation, there has been an increase in tariff charges.

Thus, in conclusion, such increased tariff charges will increase the overall cost of production of the sweet potato product manufacturers in the world, which will result in restraining the growth of the overall market across regions.

Opportunity

  • VARIOUS PRODUCT LAUNCHES AND DEVELOPMENTS

A new requirement has driven the market in these changing times. This need is expressed in the demand for natural nutrition products. Among them, there has been a surge in demand for products on the market that are used in various applications, including baking, cooking, processed foods, and others. This demand has led to some developments in the market.  

Challenge

  • BRAND EQUITY OF THE PRODUCT

The market has most local players rather than many major players or brand names because sweet potatoes are difficult to grow and are primarily exported from China and the United States. This has made it extremely difficult for any market brand equity. As a result, the market has faced several difficulties, including:

The market has no customer loyalty, as there are many local suppliers available in the market. Without customer loyalty, there cannot be a developed relationship between suppliers and producers.

There aren't many product developments because the market isn't very competitive.

The manufacturers can differentiate between only the quantity and quality of the products in the market.

Due to these factors, only a small number of producers specialize in sweet potatoes and their products on the market. Many producers only produce sweet potatoes and their products as a side business.

Due to a lack of brand equity, manufacturers can only expand into their local market, which limits their market growth.

Manufacturers find it difficult to enter this market due to these issues. Additionally, because sweet potatoes require a lengthy time commitment for any returns on investment, many manufacturers are hesitant to enter this market and instead opt to only pursue sweet potatoes as a side business, which limits the sweet potato's ability to spread throughout the world.

Post-COVID-19 Impact on North America Sweet Potatoes Market

Post the pandemic, the demand for Sweet potatoes has increased as there won't be any restrictions on movement; hence, the supply of products would be easy. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially increasing the demand for products. However, post-COVID, the need for Sweet potatoes has increased significantly owing to good nutrient content and other nutritional availability.

Recent Developments

  • In August 2022, McDonald's Canada and McCain Foods Limited announced a new partnership to establish the Future of Potato Farming Fund, which will invest $1 million in education, demonstration, and cost-sharing grants to support potato farmers' adoption of regenerative practices and technology
  • In December 2021, Strong Roots, a leading plant-based frozen food company, and McCain Foods, the family-owned North America leader in frozen potato specialties and appetizers, announced a strategic partnership, with McCain Foods investing USD 55 million in Strong Roots for a minority stake. The collaboration allows Strong Roots and McCain Foods to meet North America  consumer demand for healthy and natural food

North America Sweet Potatoes Market Scope

North America sweet potatoes market is segmented based on end user, nature, type, packaging type, product type, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

  • Whole Product
  • Processed Sweet Potatoes
  • Paste/Purees
  • Sweet Potato Flour

Based on type, the North America sweet potatoes market is segmented into whole product, processed sweet potatoes, paste/purees, and sweet potato flour.

Product Type

  • Fresh
  • Frozen
  • Dried
  • Others

On the basis of product type, the North America sweet potatoes market is segmented into fresh, frozen, dried, and others.

Nature

  • Conventional
  • Organic

On the basis of nature, the North America sweet potatoes market is segmented into conventional and organic.

Packaging Type

  • Bag
  • Pouches
  • Box
  • Tray
  • Others

On the basis of packaging type, the North America sweet potatoes market is segmented into bag, pouches, box, tray, and others.

End User

  • Household
  • Food service sector
  • Food & beverages industry
  • Others

On the basis of end user, the North America sweet potatoes market is segmented into household, food service sector, food and beverages industry, and others.

Distribution Channel

  • Stored based retailing
  • Online retail

Sweet Potatoes Market

On the basis of distribution channel, the North America sweet potatoes market is segmented into store-based retailing, and online retail.

Sweet potatoes Market Regional Analysis/Insights

The sweet potatoes market is analyzed, and market size insights and trends are provided by country, end user, nature, type, packaging type, product type, and distribution channel as referenced above.

The countries covered in the sweet potatoes market report are U.S., Canada, and Mexico in North America.

The U.S is the largest market for Sweet potatoes. Growing awareness of Sweet potatoes health benefits over potatoes among consumers is the major reason for the growth Sweet potatoes market in the U.S. Moreover, the plant-based food market is growing progressively in the North America. The growth of this market will directly impact the development of the Sweet potatoes market. However, high prices of Sweet potatoes will likely restrict the market growth.

The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current and future trends. Data points like downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Sweet Potatoes Market Share Analysis

The sweet potatoes market competitive landscape provides details about the competitor. Components included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies focusing on the sweet potatoes market.

Some of the major players operating in the Sweet potatoes market are Conagra Brands, Inc., Nash Produce, Ham Farms, Dole Food Company, Inc., McCain Foods Limited, A.V. Thomas Produce, Jackson Farming Company, J.R. Simplot Company, Idahoan Foods, LLC., Jackson's Chips, Lamb Weston Holdings, Inc., The Kraft Heinz Company, and Nestlé.

Research Methodology: North America Sweet potatoes Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. Please request an analyst call or drop down your inquiry to know more.

The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, North America versus Regional, and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands' understanding of the market for additional countries (ask for the list of countries), clinical trial results in data, literature review, refurbished market, and product base analysis. Market analysis of target competitors can be analyzed from technology-based research to market portfolio strategies. We can add as many competitors as you require data about in the format and data style you are looking for. Our team of analysts can also provide you with data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


SKU-

TABLE 1 IMPORT OF SWEET POTATOES, FRESH, CHILLED, FROZEN, OR DRIED, WHETHER OR NOT SLICED OR IN THE FORM OF PELLETS, 2020-2021, IN USD MILLION

TABLE 2 EXPORT OF SWEET POTATOES, FRESH, CHILLED, FROZEN, OR DRIED, WHETHER OR NOT SLICED OR IN THE FORM OF PELLETS, 2020-2021, IN USD MILLION

TABLE 3 THE NORTH AMERICA AVERAGE PRICE OF SWEET POTATOES FROM 2011-2020 HAS BEEN MENTIONED IN THE BELOW TABLE:

TABLE 4 NUTRIENTS IN 100G OF RAW, FROZEN SWEET POTATOES IN COMPARISON WITH RAW POTATOES

TABLE 5 PRICES FOR SWEET POTATO PRODUCTS

TABLE 6 PRICES FOR POTATO PRODUCTS

TABLE 7 NORTH AMERICA SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 8 COMPANIES PROVIDING WHOLE SWEET POTATOES PRODUCTS

TABLE 9 NORTH AMERICA WHOLE PRODUCT IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 10 NORTH AMERICA PROCESSED SWEET POTATOES IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 11 NORTH AMERICA PROCESSED SWEET POTATOES IN SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 12 NORTH AMERICA PASTE/PUREES IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 13 NORTH AMERICA SWEET POTATO FLOUR IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 14 NORTH AMERICA SWEET POTATOES MARKET, BY PRODUCT TYPE, 2020-2029 (USD MILLION)

TABLE 15 COMPANIES PROVIDING FRESH SWEET POTATOES

TABLE 16 NORTH AMERICA FRESH IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 17 NORTH AMERICA FROZEN IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 18 NORTH AMERICA DRIED IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 19 NORTH AMERICA OTHERS IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 20 NORTH AMERICA SWEET POTATOES MARKET, BY NATURE, 2020-2029 (USD MILLION)

TABLE 21 NORTH AMERICA CONVENTIONAL IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 22 NORTH AMERICA ORGANIC IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 23 NORTH AMERICA SWEET POTATOES MARKET, BY PACKAGING TYPE, 2020-2029 (USD MILLION)

TABLE 24 NORTH AMERICA BAGS IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 25 NORTH AMERICA POUCHES IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 26 NORTH AMERICA BOX IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 27 NORTH AMERICA TRAY IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 28 NORTH AMERICA OTHERS IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 29 NORTH AMERICA SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 30 NORTH AMERICA HOUSEHOLD IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 31 NORTH AMERICA FOOD SERVICE SECTOR IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 32 NORTH AMERICA FOOD SERVICE SECTOR IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 33 NORTH AMERICA FOOD & BEVERAGES INDUSTRY IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 34 NORTH AMERICA OTHERS IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 35 NORTH AMERICA SWEET POTATOES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 36 NORTH AMERICA STORE-BASED RETAILER IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 37 NORTH AMERICA STORE-BASED RETAILING IN SWEET POTATOES IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 38 NORTH AMERICA ONLINE RETAIL IN SWEET POTATOES MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 39 NORTH AMERICA SWEET POTATOES MARKET, BY COUNTRY, 2020-2029 (USD MILLION)

TABLE 40 NORTH AMERICA SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 41 NORTH AMERICA PROCESSED SWEET POTATOES IN SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 42 NORTH AMERICA SWEET POTATOES MARKET, BY PRODUCT TYPE, 2020-2029 (USD MILLION)

TABLE 43 NORTH AMERICA SWEET POTATOES MARKET, BY NATURE, 2020-2029 (USD MILLION)

TABLE 44 NORTH AMERICA SWEET POTATOES MARKET, BY PACKAGING TYPE, 2020-2029 (USD MILLION)

TABLE 45 NORTH AMERICA SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 46 NORTH AMERICA FOOD SERVICE SECTOR IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 47 NORTH AMERICA SWEET POTATOES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 48 NORTH AMERICA STORE-BASED RETAILING IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 49 U.S. SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 50 U.S. PROCESSED SWEET POTATOES IN SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 51 U.S. SWEET POTATOES MARKET, BY PRODUCT TYPE, 2020-2029 (USD MILLION)

TABLE 52 U.S. SWEET POTATOES MARKET, BY NATURE, 2020-2029 (USD MILLION)

TABLE 53 U.S. SWEET POTATOES MARKET, BY PACKAGING TYPE, 2020-2029 (USD MILLION)

TABLE 54 U.S. SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 55 U.S. FOOD SERVICE SECTOR IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 56 U.S. SWEET POTATOES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 57 U.S. STORE-BASED RETAILING IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 58 CANADA SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 59 CANADA PROCESSED SWEET POTATOES IN SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 60 CANADA SWEET POTATOES MARKET, BY PRODUCT TYPE, 2020-2029 (USD MILLION)

TABLE 61 CANADA SWEET POTATOES MARKET, BY NATURE, 2020-2029 (USD MILLION)

TABLE 62 CANADA SWEET POTATOES MARKET, BY PACKAGING TYPE, 2020-2029 (USD MILLION)

TABLE 63 CANADA SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 64 CANADA FOOD SERVICE SECTOR IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 65 CANADA SWEET POTATOES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 66 CANADA STORE-BASED RETAILING IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 67 MEXICO SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 68 MEXICO PROCESSED SWEET POTATOES IN SWEET POTATOES MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 69 MEXICO SWEET POTATOES MARKET, BY PRODUCT TYPE, 2020-2029 (USD MILLION)

TABLE 70 MEXICO SWEET POTATOES MARKET, BY NATURE, 2020-2029 (USD MILLION)

TABLE 71 MEXICO SWEET POTATOES MARKET, BY PACKAGING TYPE, 2020-2029 (USD MILLION)

TABLE 72 MEXICO SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 73 MEXICO FOOD SERVICE SECTOR IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 74 MEXICO SWEET POTATOES MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 75 MEXICO STORE-BASED RETAILING IN SWEET POTATOES MARKET, BY END USER, 2020-2029 (USD MILLION)

CHOOSE LICENCE TYPE
  • 4200.00
  • 3500.00
  • 2000.00
  • 5500.00
  • 7500.00
Why Choose Us
Unlocking New Opportunities on this Report Post Covid-19

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions



Frequently Asked Questions

The North America Sweet Potatoes Market value is expected USD 7,719.06 million by 2029.
The North America Sweet Potatoes Market is to grow at a CAGR of 5.0% during the forecast by 2029.
The major players operating in the North America Sweet Potatoes Market are Conagra Brands, Inc., Nash Produce, Ham Farms, Dole Food Company, Inc., McCain Foods Limited, A.V. Thomas Produce, Jackson Farming Company, J.R. Simplot Company, Idahoan Foods, LLC., Jackson's Chips, Lamb Weston Holdings, Inc., The Kraft Heinz Company, and Nestlé.
The major countries covered in the North America Sweet Potatoes Market are U.S., Canada, and Mexico in North America.