Press Release

Oct, 20 2023

Revolutionizing Brand Engagement: Influencer Marketing Platforms Reshaping Consumer Connections and Market Strategies

The influencer marketing platform market offers various benefits, including enhanced brand visibility, authentic audience engagement, and measurable ROI. The dominating segment within this market is the retail and consumer goods sector. Brands in this segment leverage influencers to showcase products and engage directly with target audiences. Influencers' credibility and reach help build trust, driving product recommendations and purchase decisions. Consequently, the retail and consumer goods segment consistently capitalizes on influencer marketing to boost brand recognition and sales, making it a dominant force in the industry.

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Data Bridge Market Research analyses that the Europe Influencer Marketing Platform Market was valued at USD 2,683.76 million in 2022 and is expected to reach USD 8,152.75 million by 2030, at a CAGR of 14.9% during the forecast period of 2023-2030. Influencers play a pivotal role in product discovery by showcasing and recommending products to their engaged audiences on social media platforms. This influential word-of-mouth marketing often leads to increased online sales as consumers trust the recommendations and make purchase decisions based on influencer endorsements.

Key Findings of the Study

Europe Influencer Marketing Platform Market

Authenticity and trust are expected to drive the market's growth rate

Influencers are valued for their authenticity and genuine connection with their followers. They often build a rapport of trust and credibility with their audience over time. When influencers endorse a product or brand, their followers are more likely to perceive it as a reliable recommendation rather than traditional advertising. This trust factor enhances the brand's credibility, leading to increased consumer confidence and a higher such aslihood of engagement and conversion, making influencers integral to effective marketing strategies.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Offering (Solutions, Services), Application (Campaign Management, Analytics, and Reporting, Search, and Discovery, and Compliance Management), Organization Size (Small Scale Organizations, Medium Scale Organizations, and Large Scale Organizations), End User (Retail and Consumer Goods, Fashion and Lifestyle, Healthiness and Wellness, Ad-Tech, Agencies and Public Relations, BFSI, and Travel and Tourism)

Countries Covered

 U.K., Germany, France, Spain, Italy, Denmark, Sweden, Netherlands, Switzerland, Russia, Poland, Norway, Finland, Belgium, Turkey, and the rest of Europe

Market Players Covered

Upfluence (U.S.), Klear (U.S.), Brandwatch (U.K.), Impact (U.S.), SocialEdge, Inc. (U.S.), ONALYTICA (U.K.), Insense (U.S.), Aspire (U.S.), Mavrck (U.S.), ZINE Ltd. (U.K.), Captiv8 (U.S.), Lefty (France), (U.S.), TAKUMI (U.K.), Quotient Technology Inc. (U.S.), LAUNCHMETRICS (U.S.), TRAACKR (U.S.), TAGGER (U.S.), LINQIA, INC. (U.S.), Intellifluence (U.S.), Buzzoole (U.K.), Influencer (U.S.), Influence4You (France), Rolique - Software development company (Ukraine), GEMSSY TECHNOLOGIES SOCIEDAD LIMITADA (HEEPSY) (Spain)

Data Points Covered in the Report

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Segment Analysis:

The Europe influencer marketing platform market is segmented based on offering, organization size, application, and end user.

  • On the basis of offering, the Europe influencer marketing platform market has been segmented into solutions and services.
  • On the basis of application, the Europe influencer marketing platform market has been segmented into campaign management, analytics and reporting, search and discovery, compliance management, and others.
  • On the basis of organization size, the Europe influencer marketing platform market has been segmented into small scale organizations, medium scale organizations, and large scale organizations.
  • On the basis of end user, the Europe influencer marketing platform market has been segmented into retail and consumer goods, fashion and lifestyle, healthiness and wellness, ad-tech, agencies and public relations, BFSI, travel and tourism, and others.

Major Players

Data Bridge Market Research recognizes the following companies as the Europe influencer marketing platform market players in Europe influencer marketing platform market are Upfluence (U.S.), Klear (U.S.), Brandwatch (U.K.), Impact (U.S.), SocialEdge, Inc. (U.S.), ONALYTICA (U.K.), Insense (U.S.), Aspire (U.S.), Mavrck (U.S.), ZINE Ltd. (U.K.), Captiv8 (U.S.), Lefty (France), (U.S.).

Europe Influencer Marketing Platform Market

Market Developments

  • In December 2022, Mavrck achieved recognition as a leading influencer marketing platform for enterprise brands on G2, a prominent software review site. This accolade serves as a valuable endorsement, bolstering the company's reputation and visibility within the competitive European influencer marketing platform market. It provides Mavrck with a unique opportunity to showcase its offerings and platform to a broader audience, potentially attracting more enterprise clients and expanding its presence in the European market.
  • In June 2021, Captiv8 earned the prestigious title of "Best Influencer Marketing Platform" at the 2022 Influencer Marketing Awards. This esteemed accolade significantly boosted the company's profile and attracted the attention of influencer businesses worldwide. In the wake of this recognition, Captiv8 expanded its services and market presence within the European influencer marketing platform market, capitalizing on the increased demand and trust generated by the award.

Regional Analysis

Geographically, the countries covered in the Europe influencer marketing platform market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe.

As per Data Bridge Market Research analysis:

Germany is expected to dominate the Europe influencer marketing platform market in the forecast period 2023-2030

Germany is poised to lead the Europe influencer marketing platform market, driven by its significant social media user base and a plethora of influencers catering to various sectors such as retail, consumer goods, fashion, lifestyle, and ad tech. This favorable ecosystem facilitates effective influencer collaborations, making it a key hub for influencer marketing activities. The market's growth in Germany reflects the robust engagement between influencers and brands across diverse industry segments, propelling the industry forward.

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