TenCate Grass, Tarkett, and Victoria PLC were dominating the Europe Turf Market in 2021

Europe Turf Market is expected to grow with the CAGR of 8.4% in the forecast period of 2022 to 2029. The years considered for study are as mentioned below.

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Europe turf market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Europe turf market are introducing strong range of products along with launching new products and adopting strategic initiative such as acquisition, agreement, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

  • In July 2020, Tarkett announced the collaboration with Clean Hospitals to contribute to safer hospitals. This has helped the company offer better surface solutions and improve hospital hygiene, which has improved the company's sales and helped raise the company's standards in the market.

TenCate Grass is the dominating player in Europe turf market. The other key players existing in the market are Tarkett, Victoria PLC, Limonta Sport S.p.A., SIS Pitches, Whitehorse Contractors Ltd, HATKO, Dow, POLYTAN GMBH, Italgreen S.p.A., Royal Grass, CCGrass, heiler GmbH & Co. KG, EUROPEAN TURF GROUP, Condor Grass, NURTEKS HALI A.S, among others.

TenCate Grass

TenCate Grass is headquartered in Overijssel, Netherlands and was founded in the year 1704. The company focuses on the manufacturing of grass fibers and fabrics for synthetic turf industry. The company has several product categories including fibers, fabrics and others of which fibers, fabrics and others is the market focused category. The subsidiaries of the company are TNT Express, (Netherlands), FedEx Office, (U.S.), FedEx Ground, (U.S.), FedEx Corporate Services Inc, (U.S), ShopRunner, Inc., (U.S.), among others. 

For instance,

  • In May 2021, TenCate Grass Middle East received the Taqdeer award. The recognition was given to the company for their welfare policies for employees, having the best staff facilities, and having healthy working culture. This has helped the company gain the trust value in the market and attract new customers.

The company has wide presence across Europe, Middle East and Africa, North America. The subsidiaries of the company are TNT Express, (Netherlands), FedEx Office, (U.S.), FedEx Ground, (U.S.), FedEx Corporate Services Inc, (U.S), ShopRunner, Inc., (U.S.), among others.  

Tarkett.

Tarkett is headquartered in Île-de-France, France was founded in the year 1997. The company focuses on providing flooring and sports surfaces. The company has several product categories including vinyl, linoleum, carpet, wood, laminate, rubber, turf, tracks of which turf is the market focused category.

For instance,

  • In October 2018, Tarkett announced the acquisition of Lexmark Carpet Mills. This acquisition has helped the company expand the hospitality business in North America and expanded the company's global footprint.

The company has presence in Europe, Asia-Pacific, Americas, and Middle East and Africa. The subsidiaries of the company are Sintelon (Serbia), Lexmark Carpet Mills, Inc. (U.S.), Tarkett Gdl Sa (Luxembourg), Parquets Marty SAS (Canada) and International Floors Of America, Inc. (U.S.), among others.

Victoria PLC

Victoria PLC is headquartered in West Midlands, U.K. and was founded in the year 1895. The company focuses on designing, manufacturing and distributing a range of carpet, artificial grass and flooring accessories. The company has several brand categories such as Abingdon flooring, Avalon, Ascot Everytile, Carpet Line Direct, Casabella Ceramiche, Casainfinita, Grassinc. BV and many others of which Avalon and Grassinc. BV are market focused categories. The company operates in various business segments such as UK & Europe Soft Flooring, U.K. & Europe Ceramic Tiles, and Australia of which UK & Europe Soft Flooring, and Australia are the market focused categories.

For instance,

  • In August 2020, Grassinc BV, a brand of Victoria PLC, announced the invention of natural grass and conventional artificial grass. This development has helped the company expand the product portfolio, which helped broaden the offerings to the customers.

The company has presence across Europe, Asia-Pacific, and North America. The subsidiaries of the company are Victoria Midco Holdings Limited (U.K.), GrassInc BV (Netherlands), Ezi Floor Limited (U.K.), Ceramiche Serra S.p.A (Spain), and Saloni France S.A.S. (France) among others.