As the world becomes fitter and healthier, food and beverage companies have made every effort to take advantage of the opportunity. The markets for energy drinks have benefited greatly from this factor because they have been able to modify their products to better suit consumer demand. This market is propelled by consumers' need for an instant energy boost while engaging in physical or aerobic activity. The sugar rush that the drinks offer attracts athletes, and industry participants have observed tremendous growth in this area.
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Data Bridge Market Research analyses that the Global Energy Drinks Market is expected to grow at 93.3 billion in 2021 and is expected to reach the value of USD 244.54 billion by 2029, at a CAGR of 12.80% during the forecast period of 2022 to 2029. The power of social media platforms in shaping consumer preferences and creating trends also impacted the energy drinks market. Engaging and impactful social media campaigns helped increase brand visibility and attract new customers.
Key Findings of the Study
Expansion into new markets is expected to drive the market's growth rate
Expansion into new markets is a key driver for the growth of the global energy drinks market. Energy drink manufacturers are targeting emerging economies where there is a growing consumer base and increasing demand for such beverages. By establishing new distribution channels and increasing availability, companies are able to tap into previously untapped markets, driving market growth. Furthermore, Expanding into new markets allows energy drink companies to leverage export opportunities. They can establish a strong global presence, making their products available in different countries, including those where local demand for energy drinks may be limited
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Non-Alcoholic and Alcoholic), Type (Inorganic and Organic), Application (Before Exercise, Recovery, and During Exercise), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants, and Others), Distribution Channel (Store Based Retailers and Non-Store Retailing)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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Monster Energy Company. (U.S.), The Kraft Heinz Company. (U.S.), Stokely-Van Camp, Inc. (U.S.), PepsiCo (U.S.), The Coca-Cola Company. (U.S.), Red Bull (Austria), Nestlé S.A. (Switzerland), Carlsberg Breweries A/S (Denmark), NEALKO ORAVAN, spol s.r.o (Slovakia), Kabisa B.V. (Netherlands), SUNTORY HOLDINGS LIMITED. (Japan), Asia Brewery Incorporated (Philippines), Otsuka Pharmaceutical Co., Ltd. (Japan), Dali Foods Group Co., Ltd. (China), Eastroc Beverage Group Co Ltd (China) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The energy drinks market is segmented on the basis of product type, type, application, ingredients, and distribution channel.
- On the basis of product type, the energy drinks market is segmented into non-alcoholic and alcoholic.
- On the basis of type, the energy drinks market is segmented into inorganic and organic
- On the basis of application, the energy drinks market is segmented into before exercise, recovery, and during exercise
- On the basis of ingredients, the energy drinks market is segmented into taurine, caffeine, guarana, Vitamin B, L-Carnitine, antioxidants, and others
- On the basis of distribution channel, the energy drinks market is segmented into store based retailers and non-store retailing
Major Players
Data Bridge Market Research recognizes the following companies as the major energy drinks market players in energy drinks market Monster Energy Company. (U.S.), The Kraft Heinz Company. (U.S.), Stokely-Van Camp, Inc. (U.S.), PepsiCo (U.S.), The Coca-Cola Company. (U.S.), Red Bull (Austria), Nestlé S.A. (Switzerland), Carlsberg Breweries A/S (Denmark)
Market Development
- In 2021, GoodSport and Energy Drinks, a Rosemont, Ill.-based startup, plans to launch GoodSport, a 97 percent dairy sports drink, with the goal of competing nationally against leading brands. The product will be available on Amazon and Goodsport.
- In 2020, Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio. These items are designed to address the shift in exercise habits toward endurance. The electrolytes in Ultra are 50% higher than in regular powerade and creatine. Each product line comes in three flavours and is free of sugar and calories.
- In 2019, Coca-Cola launched the sports drink Powerade in India. Coca-Cola intends to diversify its portfolio in order to provide more options to Indian consumers who prefer beverages to sweetened fizzy drinks.
Regional Analysis
Geographically, the countries covered in the energy drinks market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
North America is the dominant region in energy drinks market during the forecast period 2022-2029
North America dominates the energy drinks market, driven by the growing number of individuals engaging in fitness activities across the region. The popularity of activities such as gym workouts, sports, and outdoor adventures has led to a surge in demand for energy drinks as consumers seek beverages that can enhance their performance and provide a boost of energy. This trend, coupled with the widespread availability and extensive marketing efforts by energy drink companies, contributes to North America's leadership in the market.
Europe is estimated to be the fastest growing region in energy drinks market the forecast period 2022-2029
Europe is anticipated to experience significant growth in the energy drinks market as the population of health-conscious individuals in the region continues to rise. The increasing awareness about the importance of fitness and well-being among European consumers is driving the demand for energy drinks. With a focus on maintaining an active lifestyle, consumers are seeking beverages that can provide a quick energy boost during workouts or busy schedules. This growing trend of health consciousness is expected to propel the growth of the energy drinks market in Europe.
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