Sports sponsorships account for a major share in the sports business industry. It is estimated that the sports sponsorship will reach USD 48.00 billion by the end of this year. It is expected to grow at a CAGR ranging from 4% to 6%. In addition, sports sponsorship will soon outpace the brand investment in traditional media. North American market accounts for almost 40% of the total sports sponsorship, and the United States accounts for almost 80% of the North American sports sponsorship. The sponsorship that associations such as NFL, NBA and MLB draw is of nearly USD 4.00 billion. Football is a world-renowned sports and gets the highest sponsorships.
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Global Licensed Football Merchandise Market is expected to reach USD 66,392.00 million by 2028 from USD 40,726.95 million in 2020, growing with a CAGR of 6.4% of in the forecast period of 2021 to 2028. Several advantages are associated with licensed football merchandise products, and their usage is increasing in teenagers, especially in developed nations. Hence, the companies to fulfill their customers' rising demand are launching more products. To fulfill the growing demand for licensed football merchandise products, some companies are expanding their production capacities in different regions in order to grow their market for licensed football merchandise products.
The growing attraction of teenagers towards outdoor sports across the world will drive the market's growth rate
Outdoor games can take place in a yard, a tabletop garden, a gym with limited crowd or in a play arena while keeping the social distancing. Considering outdoor games' health and mental benefits, people have started indulging in outdoor sports. Playing outdoor sports reduces the risk of several major diseases such as heart attack, stroke, cancer or type 2 diabetes. Various studies say that outdoor games and sports have positive impact on mental health and psychological stability, overall wellbeing, quality of life, happiness and life satisfaction. Thus, people have started indulging in outdoor games and the demand for sports apparel has gone up, acting as a driving factor for the growth of licensed football merchandise.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2021 to 2028
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Base Year
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2020
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Historic Years
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2019 (Customizable to 2013 - 2018)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Footwear, Apparels, Accessories and Others), Distribution Channel (E-Commerce, Department Stores, Specialty Stores, Supermarket & Hypermarket and Others), End-User (Children, Men and Women)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Givova Sports (Italy), JOMA (Spain), PUMA SE (Germany), Mitre International (U.K.), ADIDAS AG (Germany), Castore (U.K.), Erreà Sport Spa (Italy), New Balance (U.S.), Score Draw (U.K.), DRH Sports (U.K.), Fanatics (International) Ltd (U.K.), Nike, Inc. (U.S.), MACRON S.P.A. (Italy), New Era Cap (U.S.) and Under Armour, Inc. (U.S.) among others
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour
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Segment Analysis:
Global licensed football merchandise market is categorized into three notable segments which are product type, distribution channel and end-user.
The e-commerce segment will dominate the distribution channel segment of the licensed football merchandise market
The e-commerce segment will emerge as the dominating segment under distribution channel with approximately 37% market share. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the FMCG all around the globe will further bolster the growth of this segment.
The men segment will dominate the end user segment of the licensed football merchandise market
The men segment will emerge as the dominating segment under end user segment. This is because of the growing number of retail stores in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment.
Major Players
Data Bridge Market Research recognizes the following companies as the market players in market: Givova Sports (Italy), JOMA (Spain), PUMA SE (Germany), Mitre International (U.K.), ADIDAS AG (Germany), Castore (U.K.), Erreà Sport Spa (Italy), New Balance (U.S.), Score Draw (U.K.), DRH Sports (U.K.), Fanatics (International) Ltd (U.K.), Nike, Inc. (U.S.), MACRON S.P.A. (Italy), New Era Cap (U.S.) and Under Armour, Inc. (U.S.).
Market Development
Regional Analysis
Geographically, the countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
Asia-Pacific is the dominant region in licensed football merchandise market during the forecast period 2021 to 2028
As a result of high innovations and development in the apparels segment in the manufacturing of products, which is one of the major factors for the growth of the licensed football merchandise market, the Asia-Pacific region is expected to dominate during the forecast period of 2021 to 2028.
Europe is estimated to be the fastest-growing region in licensed football merchandise market the forecast period 2021 to 2028
As a result the region's huge popularity with football, Europe will register the highest growth rate. The increase in population has driven the football merchandise market in Europe, particularly in the United Kingdom, Germany, and France.
COVID-19 Impact
The global licensed sports merchandise market was harmed by COVID-19. Due to strict government regulations and restrictions, outdoor activities and sports were hampered during the pandemic. Sports clubs, gyms, and fitness studios were the first businesses to close due to government regulations aimed at limiting the spread of the COVID-19 virus. As a result of the pandemic-related production shutdown, consumers, retailers, and licensees faced a scarcity of new entertainment content.
For more detailed information about the licensed football merchandise on market report, click here – https://www.databridgemarketresearch.com/reports/global-licensed-football-merchandise-market
Global Licensed Football Merchandise Market – Industry Trends and Forecast to 2028
Asia-Pacific Licensed Football Merchandise Market – Industry Trends and Forecast to 2028
Middle East and Africa Licensed Football Merchandise Market – Industry Trends and Forecast to 2028
North America Licensed Football Merchandise Market – Industry Trends and Forecast to 2028
Europe Licensed Football Merchandise Market – Industry Trends and Forecast to 2028