Global Licensed Football Merchandise Market is expected to grow with the CAGR of 6.4% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global licensed football merchandise market is a highly consolidated market which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global licensed football merchandise market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in August 2020, Castore had revealed their partnership with Rangers which has taken their sports brand to next level after the formation of new products. The update helps the company to increase the customer base of the company.

Under Armour, Inc. is the dominating player in the global licensed football merchandise market. The other players included in the licensed football merchandise market are Givova Sports, JOMA, PUMA SE, Mitre International, ADIDAS AG, Castore, Erreà Sport Spa, New Balance, Score Draw, DRH Sports, Fanatics (International) Ltd, Nike, Inc., MACRON S.P.A., New Era Cap among others.

Under Armour, Inc.:

Under Armour, Inc. is headquartered in Baltimore, U.S. which was founded in 1996. The company is focused on making products for athletes as well as in developing digital health and fitness apps built to connect people and drive performance. The company deals in multiple business segments such as footwear, apparel and accessories. The company has wide range of products under categories such as men, women and kids out of which men and kids are the market focused categories.

For instance,

• In November 2020, Under Armour, Inc. had announced the end up of the licensing contract with the National Football League. The update makes the difference in the sales of the company in future.

The company has wide global presence across the North America, Europe, Latin America and Asia-Pacific which also generates revenue through various subsidiaries namely Triple Pte Ltd (Singapore), Under Armour UK Limited (U.K.), Under Armour Germany GmbH (Germany), Under Armour Asia Limited (Hong Kong), Under Armour Canada ULC (Canada) among others.

JOMA:

JOMA is headquartered in Toledo, Spain and was founded in 1965. The company is engaged in providing the highest quality of products that are used in sports among men, women as well as kids. The company offers wide range of products under categories such as men, women, sport, official kits and children under which sport is the market focused category.

For instance,

• In November 2020, JOMA company and The Romanian Football Federation had presented the new kit for Olympic Games as it was challenged to their fans and along with almost 100 submissions were received. The update helps the company to increase the sales which generates revenue of the company.

The company has presence in North America, South America, Europe, Asia and Africa.

Mitre International:

Mitre International is headquartered in London, U.K. and was established in 1817. The company is engaged in manufacturing of variety of apparels especially for the professional sport. The company has various products under categories which are footballs, football kits, netball, rugby and basketball out of which football kits is the market focused category.

For instance,

• In January 2020, Mitre International has started the new collaboration with Max Hayes which is also known as the Match Day with Max that is 15-year-old content creator. The update helps the company to increase the customer base which generates sales of the company.

The company has wide global presence in the U.K.