In 2021, the e-Commerce Segment is Expected to Dominate the Market with a 36.72% Market Share Because of the Faster Buying Process of Properties

Sports sponsorships account for a major share in the sports business industry. It is estimated that the sports sponsorship will reach USD 48.00 billion by the end of this year. It is expected to grow at a CAGR ranging from 4% to 6%. In addition, sports sponsorship will soon outpace the brand investment in traditional media. North American market accounts for almost 40% of the total sports sponsorship, and the United States accounts for almost 80% of the North American sports sponsorship. The sponsorship that associations such as NFL, NBA and MLB draw is of nearly USD 4.00 billion. Football is a world-renowned sports and gets the highest sponsorships.

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Global Licensed Football Merchandise Market is expected to reach USD 66,392.00 million by 2028 from USD 40,726.95 million in 2020, growing with a CAGR of 6.4% of in the forecast period of 2021 to 2028. Several advantages are associated with licensed football merchandise products, and their usage is increasing in teenagers, especially in developed nations. Hence, the companies to fulfill their customers' rising demand are launching more products. To fulfill the growing demand for licensed football merchandise products, some companies are expanding their production capacities in different regions in order to grow their market for licensed football merchandise products.   

The growing attraction of teenagers towards outdoor sports across the world will drive the market's growth rate

Outdoor games can take place in a yard, a tabletop garden, a gym with limited crowd or in a play arena while keeping the social distancing. Considering outdoor games' health and mental benefits, people have started indulging in outdoor sports. Playing outdoor sports reduces the risk of several major diseases such as heart attack, stroke, cancer or type 2 diabetes. Various studies say that outdoor games and sports have positive impact on mental health and psychological stability, overall wellbeing, quality of life, happiness and life satisfaction. Thus, people have started indulging in outdoor games and the demand for sports apparel has gone up, acting as a driving factor for the growth of licensed football merchandise.

Report Scope and Market Segmentation

Segment Analysis:

Global licensed football merchandise market is categorized into three notable segments which are product type, distribution channel and end-user.

• On the basis of product type, the market is segmented into footwear, apparels, accessories and others. In 2021, apparels segment is expected to dominate the market with 47.63% market share because of sweat absorption properties, which has widened its consumption. In Asia-Pacific, apparels segment is dominating due to the aesthetic features, which enhance the consumption among sportsperson.
• On the basis of distribution channel, the market is segmented into e-commerce, department stores, specialty stores, supermarket & hypermarket and others. In 2021, e-commerce segment is expected to dominate the market with 36.72% market share because of faster buying process properties. In Asia-Pacific region, the e-commerce is dominating because of the huge rate of flexibility to the customers.

The e-commerce segment will dominate the distribution channel segment of the licensed football merchandise market

The e-commerce segment will emerge as the dominating segment under distribution channel with approximately 37% market share. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the FMCG all around the globe will further bolster the growth of this segment.

• On the basis of end-user, the market is segmented into children, men and women. In 2021, men segment is expected to dominate the market with 42.66% market share because of growing trends of fitness mainly among men. In Asia-Pacific, men segment is dominating because of high level of participation of men in football.

The men segment will dominate the end user segment of the licensed football merchandise market

The men segment will emerge as the dominating segment under end user segment. This is because of the growing number of retail stores in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment. 

Major Players

Data Bridge Market Research recognizes the following companies as the market players in market: Givova Sports (Italy), JOMA (Spain), PUMA SE (Germany), Mitre International (U.K.), ADIDAS AG (Germany), Castore (U.K.), Erreà Sport Spa (Italy), New Balance (U.S.), Score Draw (U.K.), DRH Sports (U.K.), Fanatics (International) Ltd (U.K.), Nike, Inc. (U.S.), MACRON S.P.A. (Italy), New Era Cap (U.S.) and Under Armour, Inc. (U.S.).

Market Development

• In January 2021, Erreà Sport Spa. started the new technical partnership with Georgian Club, F.C. Saburtalo, a cup-winning Georgian football club based in Tbilisi. The update helps the company to increase its customer base which generates sales of the company in future
• In October 2020, PUMA SA, had launched a new collection of the creative collective The King Super and KidSuper which is inspired by PUMA's football heritage. The update helps in increasing the prevalence of the products among the consumers which enhances revenue of the company
• Nike.Inc signed a six-year partnership with South Africa Rugby Union in September 2022. (SARU). The agreement covers the men's Rugby World Cups in 2023 and 2027, with Nike releasing the first new Springboks jerseys in July 2023
• Puma SE launched its first dedicated app in India in June 2022. Puma aimed to capitalise on the growing demand for branded footwear and fitness wear in India by launching its app in India before any other country

Regional Analysis

Geographically, the countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

As per Data Bridge Market Research analysis:

Asia-Pacific is the dominant region in licensed football merchandise market during the forecast period 2021 to 2028

As a result of high innovations and development in the apparels segment in the manufacturing of products, which is one of the major factors for the growth of the licensed football merchandise market, the Asia-Pacific region is expected to dominate during the forecast period of 2021 to 2028.

Europe is estimated to be the fastest-growing region in licensed football merchandise market the forecast period 2021 to 2028

As a result the region's huge popularity with football, Europe will register the highest growth rate. The increase in population has driven the football merchandise market in Europe, particularly in the United Kingdom, Germany, and France.

COVID-19 Impact

The global licensed sports merchandise market was harmed by COVID-19. Due to strict government regulations and restrictions, outdoor activities and sports were hampered during the pandemic. Sports clubs, gyms, and fitness studios were the first businesses to close due to government regulations aimed at limiting the spread of the COVID-19 virus. As a result of the pandemic-related production shutdown, consumers, retailers, and licensees faced a scarcity of new entertainment content.

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