Global Licensed Football Merchandise Market, By Product Type (Footwear, Apparels, Accessories, Toys and Game, and Others), Price (Low, Medium, and High), Distribution Channel (Online, and Offline), End-User (Children, Men, and Women) – Industry Trends and Forecast to 2031.
Licensed Football Merchandise Market Analysis and Size
Licensed football merchandise market witnesses a new launch with innovative applications. The introduction of Licensing brings fresh appeal and functionality to products, attracting enthusiasts seeking unique and authentic items. The fusion of licensing agreements with inventive designs enhances consumer engagement and market competitiveness, bringing diversification in the industry.
Data Bridge Market Research analyses that the global licensed football merchandise market which was USD 48.68 billion in 2023 and is expected to reach USD 79.96 billion by 2031, registering a CAGR of 6.4% during the forecast period of 2024-2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Report Scope and Market Segmentation
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Report Metric |
Details |
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Forecast Period |
2024 to 2031 |
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Base Year |
2023 |
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Historic Years |
2022 (Customizable to 2016-2021) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Product Type (Footwear, Apparels, Accessories, Toys and Game, and Others), Price (Low, Medium, and High), Distribution Channel (Online, and Offline), End-User (Children, Men, and Women) |
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Countries Covered |
U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA) |
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Market Players Covered |
givsport.sk (Italy), JOMA SPORT S.A. (Spain), PUMA SE (Germany), Mitre International (U.K.), ADIDAS AG (Germany), Castore (U.K.), Erreà Sport Spa (Italy), New Balance (U.S.), Score Draw (U.K.), DRH Sports (U.K.), Fanatics, Inc. (U.S.), Nike, Inc. (U.S.), MACRON S.P.A. (Italy), New Era Cap (U.S.), Under Armour, Inc. (U.S.) |
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Market Opportunities |
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Market Definition
Licensed football merchandise refers to officially authorized products endorsed by football clubs or governing bodies, featuring team logos, colors, and other branding elements. These items include jerseys, scarves, hats, and accessories, sold through licensed retailers or club outlets to fans worldwide, generating revenue for the clubs and organizations.
Global Licensed Football Merchandise Market Dynamics
Drivers
- Rapidly Evolving Popularity of Football
Football's unparalleled global popularity, serving as the world's most beloved sport, fuels a robust demand for licensed merchandise. Embraced by millions of fans worldwide, this fervor drives sales of jerseys, memorabilia, and accessories, reflecting the deep connection enthusiasts have with their favorite teams and players, and shaping the thriving market for football-related merchandise.
- Growing Media Exposure Create Demands
Increased media exposure amplifies the demand for licensed football merchandise as fans globally engage with their favorite teams and players. The extensive coverage through television, online platforms, and social media cultivates a intense fanbase, driving a surge in the market for official football merchandise. The growing visibility and passion propel the industry, creating heightened consumer interest and sales.
Opportunities
- Growth of E-commerce Simplify Shopping
The expansion of e-commerce platforms broadens access to diverse licensed football merchandise, enhancing market growth by simplifying shopping experiences for fans worldwide. With the convenience of online purchasing, enthusiasts can easily browse and purchase a wide array of products, contributing to increased market reach and accessibility for licensed football merchandise.
- Growing Focus on Innovative Product Design
Continuous innovation in product design for licensed football merchandise, incorporating new materials, technology, and customization options, captivates consumers' interest and encourages repeat purchases. These advancements enhance the appeal and functionality of products, driving market growth by meeting the evolving preferences of football fans and offering unique, personalized experiences.
Restraints/Challenges
- High Licensing Fees for Smaller Manufacturers
High licensing fees for football clubs and leagues present a significant barrier to entry for smaller manufacturers in the merchandise market. This financial burden limits their ability to compete, reducing market participation and suppress innovation, ultimately hampering the market's growth potential and diversity of offerings.
- Seasonal Demand Impact Inventory Management
Seasonal fluctuations in demand pose significant challenges for licensed merchandise retailers, impacting inventory management and sales forecasting. Overestimating or underestimating demand can lead to inventory surplus or shortages, resulting in lost revenue, excess inventory costs, and missed sales opportunities, ultimately hampering the overall market performance.
This global licensed football merchandise market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global licensed football merchandise market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In November 2022, SAFF shifts kit suppliers from Nike to Adidas, granting exclusive apparel rights for national football teams until 2026. This strategic move by Adidas is poised to invigorate the licensed football merchandise market, driving growth through expanded product offerings and enhanced consumer appeal
- In March 2022, Puma extends its partnership with the W Series, furnishing high-performance racewear for female drivers. This collaboration bolsters Puma's presence in motorsport-themed licensed merchandise, contributing to market expansion by catering to a niche audience and fostering brand loyalty
- In October 2020, PUMA SA launches a collection with The King Super and KidSuper, inspired by football heritage. This release injects fresh excitement into the licensed football merchandise market, stimulating growth through innovative designs that resonate with consumers, thereby boosting revenue
- In November 2020, JOMA teams up with The Romanian Football Federation to launch the Olympic Games kit, incorporating designs from nearly 100 fan submissions. This collaboration enriches the licensed football merchandise market by engaging fans and driving sales through personalized products, fueling market growth
Global Licensed Football Merchandise Market Scope
The global licensed football merchandise market is segmented on the basis of product type, price, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Footwear
- Apparels
- T-shirt
- Jacket
- Joggers
- Hoodies
- Accessories
- Gloves
- Shin Guard
- Footballs
- Toys and Game
- Tabletop Football
- Football Goal Set
- Stadium Puzzle
- Others
Price
- Low
- Medium
- High
Distribution Channel
- Online
- Offline
- Supermarket/Hypermarket
- Speciality Store
- Retail Store
End-User
- Children
- Men
- Women
Global Licensed Football Merchandise Market Regional Analysis/Insights
The global licensed football merchandise market is analyzed and market size insights and trends are provided by product type, price, distribution channel and end-user as referenced above.
The countries covered in the global licensed football merchandise market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Asia-Pacific dominates the licensed football merchandise market, driven by increasing production and consumption in China. Anticipated to exhibit the highest growth from 2024 to 2031, the region benefits from innovations and advancements in apparel manufacturing, a key factor fueling the market's expansion.
Europe dominates the licensed football merchandise market, with Germany at the forefront of growth. The surge is driven by robust consumption of football-related apparel, positioning the country as a key contributor to the thriving licensed football merchandise sector in the region.
North America dominates the licensed football merchandise market, with the U.S. leading due to increased demand for football apparel driven by its sweat absorption properties. This trend has expanded the consumption of licensed football merchandise in the region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Licensed Football Merchandise Market Share Analysis
The global licensed football merchandise market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global licensed football merchandise market.
Some of the major players operating in the global licensed football merchandise market are:
- givsport.sk (Italy)
- JOMA SPORT S.A. (Spain)
- PUMA SE (Germany)
- Mitre International (U.K.)
- ADIDAS AG (Germany)
- Castore (U.K.)
- Erreà Sport Spa (Italy)
- New Balance (U.S.)
- Score Draw (U.K.)
- DRH Sports (U.K.)
- Fanatics, Inc. (U.S.)
- Nike, Inc. (U.S.)
- MACRON S.P.A. (Italy)
- New Era Cap (U.S.)
- Under Armour, Inc. (U.S.)
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