Increasing Consumer Awareness Regarding Industrial and Home Safety Devices drive the Protective Films Market

Increasing consumer awareness regarding home safety devices and proper handling of several home devices such as AC, washing machine, TV, microwave oven, and other appliances is likely to boost the demand for protective films. There is also a growing trend towards making packaging products using protective films and increasing consumer experience on e-commerce platforms are estimated to increase the market's growth in the near future.

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Data Bridge Market Research analyses that the protective films market is expected to reach USD 2,690.84 million by 2027 from USD 1,837.50 million in 2019, at a CAGR of 5.1% in the forecast period of 2020 to 2027. A high demand of protective films in building and construction industries to protect the many surfaces such as window panels, floors, window glasses is expected to drive the market of protective films. The high adoption of protective films is projected to propel the growth of the market because it helps to prevent the surface from dust particles, scratches, marks, and others

High adoption of packaging film in e-commerce industries is expected to drive the market's growth rate

Nowadays, packaging is a joint coordinated system for producing several goods or products for secure and safe transport from one place to another. Packaging broadly plays a vital role in overall supply chain management. Packaging protects the goods or products from scratches, damage, cracks, and others. In fact, numerous manufacturers are adopting innovative and new of National Retail Federation in 2020; when it comes to consumer preference for shopping the most important parameters are price (30%) and quality (32%), and only 13% say about convenience.

In e-commerce packaging there is a broader demand for protective films products because these products mainly protect the products' surface from UV effects, scratches, dirt, pollution and other substances. The protective films are extensively made from plastic films such as polyethylene terephthalate, polyvinyl chloride, polyurethane, polyamide films. Plastic films are in high demand in developing as well as developed nations.

Report Scope and Market Segmentation

Segment Analysis:

The protective films market is segmented on the basis of class, material, thickness, surface, texture and end-user

• On the basis of class, the market is segmented into adhesive-coated and self-adhesive. In 2020, adhesive coated segment is expected to dominate global protective films market with 63.49% market share due to extensive demand of acrylic coated film to protect the surface from moisture in construction industries. Moreover, coated adhesives offers high cohesive strength to the surface of the objects which surge its usability in the automobile industries.
• On the basis of material, the market is segmented into polyethylene, polypropylene, polyethylene terephthalate, polyvinyl chloride, polyurethane, polyamide, polyester, paper and others.

In 2020, the polyethylene segment is projected to hold the largest share of material segment in the protective films market

Polyethylene segment is expected to dominate global protective films market with 74.87% market share because it is extensively preferable in packaging industries. Polyethylene has high electric insulating property which increases its demand in construction industry. Moreover, high heat resistance capacity makes it extensively adoptable in manufacturing activities to upsurge the shelf life of the instruments.

• On the basis of thickness, the market is segmented into 0 - 2 MM, 2 - 4 MM, 4 - 6 MM, 6 - 8 MM, 8 - 10 MM and others.

In 2020, the bottle segment of thickness segment is anticipated to dominate the protective films market

0 - 2 MM segment is expected to dominate global protective films market with 55.35% market share due to the extensive adoptability of these thin sheets in cars headlights to protect them from scratches. 0-2 MM thickness sheet is widely used in electronics industries due to high usability of thin sheets in electronics products such as phone and TV screens to protect them from scratches, dust and other particles.

• On the basis of surface, the market is segmented into metals, glass, textiles, wood, marbles, molded plastics and others. In 2020, plastics segment is expected to dominate global protective films market with 42.77% market share due to high adoptability of plastic in automotive industry. Plastics are high used for protecting paint in automotive industry.
• On the basis of texture, the market is segmented into opaque, transparent, matte, glossy and others. In 2020, transparent segment is expected to dominate global protective films market with 61.43% market share because transparent films is extensively adopted in construction sectors due to their high transparency which reduce the cost and use and indoor lighting. Transparent films have high UV protection properties as compared to other films due to this it is highly adopted by automobile industries.
• On the basis of end-user, the market is segmented into building & construction, automotive, electronics, life science, aerospace, packaging, industrial, marine, and others. In 2020, building & construction segment is expected to dominate global protective films market with 36.07% market share due to high spending in luxurious homes and high disposable income of the consumers. Moreover, high consumer spending on buildings and construction activities and increasing working population are some other factors which are expected to boost the market growth

Major Players

Data Bridge Market Research recognizes the following companies as the major protective films market players in protective films market Nitto Denko Corporation (Japan), Saint-Gobain (France), 3M (U.S.), Chargeurs (France), DuPont (U.S.), Arkema (France), AVERY DENNISON CORPORATION (U.S.), Corporate.Evonik (Germany), BASF SE (Germany), Polifilm Group (Germany),

Market Development

• In March 2020, POLIFILM GROUP has announced the launch of protective films with natural rubber based adhesive. This launch aims to expand the company product portfolio in the market.
• In July 2020, Arkema has announced their acquisition with Fixatti which is specialized in high-performance thermobonding adhesive powders. This acquisition will allow the company to reinforce its global footprint in protective films market.
• In January 2020, POLIFILM and Fraunhofer IMWS announced the manufacturing of innovative and new multilayer bio-based films which extensively contain the barrier layer properties for food packaging. Packaging products made up of plastics are generally non biodegradable and cannot be easily recycled.
• In March 2019, DuPont announced an investment in their Circleville, Ohio plant around USD 220 million for the manufacture of DuPont Kapton polyimide film. This launch aims to expand the company product portfolio in the market.

Regional Analysis

Geographically, the countries covered in the protective films market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

As per Data Bridge Market Research analysis:

North America is the dominant region in protective films market during the forecast period 2020 - 2027

North America dominates the protective films market due to an increase in number of aging fleet and automobile sales. Furthermore, increasing consumer awareness regarding the different usage of protective films in house hold appliances to protect them from moisture and dust penetration is .expected further to enhance the market's growth rate in this region. 

Asia-Pacific is estimated to be the fastest growing region in protective films market the forecast period 2020 - 2027

Asia-Pacific is expected to grow during the forecast period of 2020-2027due to the increasing population which create large consumer base for the e-commerce packaging market in this region. Furthermore, the increasing demand for protective films in building and construction industries is expected further to enhance the market's growth rate in this region. 

COVID-19 Impact Analysis

The outbreak of covid-19 had a negative effect on the global protective films market. All major economies have experienced a decline in economic development due to this pandemic which is also altering consumer purchasing patterns. International and National transportation have been hindered due to lockdown which has applied in numerous nations. This has also substantially influence the supply chain of the many sectors all over the world. The severe disruptions in several supply-chain and manufacturing operations owing to the many precautionary lockdowns which has imposed by governments to curb the spread of disease affected huge financial setbacks of the market. Furthermore, consumer demand has been dropped and people became more focused on eliminating non-essential expenses from their budgets, negatively impacting most people's general economic position.

On the other side, the situation is expected to improve as individual and government regulatory authorities around the globe begin to uplift regulations and relax these imposed lockdowns to allow industries to resume operations. As a result, the canceled and suspended operations have continued with several required regulations. Thus, the market is estimated to increase post-COVID.

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