Nike, Inc., ADIDAS AG, and PUMA SE are dominating the LATAM Footwear Market in 2020

LATAM Footwear Market is expected to grow with the CAGR of 4.3% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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LATAM footwear market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in LATAM footwear market are introducing advanced footwear along with services. This has helped companies to maximize the sales with enhanced product portfolio.

For instance,

  • In February 2020, PUMA SE has launched their new collection of footwear made from recycled plastics in partnership with recycling firm First Mile. The company has made commitment to reduce their environmental impact and this new collection of footwear is a part of that commitment. With this new collection made by recycled plastic will help the company to enhance their brand image worldwide and attract environment loving customers to buy their products.

Nike, Inc. is the dominating player in LATAM footwear market. The other key players existing in the market are Crocs Retail, LLC, ADIDAS AG, SKECHERS USA, Inc., Bata Corporation, Geox S.p.a, PUMA SE, Relaxo Footwears Limited, and VF Corporation and Under Armour, Inc among others.

LATAM Footwear MarketNike, Inc.

Nike, Inc. is headquartered in Oregon, U.S. and was incorporated in 1967. The company offers product portfolio of athletic footwear, apparel, equipment, accessories and services for all gender and ages in the world. The company deals in various business segments of footwear, apparel and equipment among which footwear is market focussed segment. The company offers broad portfolio of innovative products in shoes and clothing and among which shoes is market focused category.

For instance,

  • In December 2020, Nike, Inc. and UCLA Athletics made a multi-year agreement to make Nike as an official athletic footwear, apparel and equipment provider for football and men and women basketball programs along with Jordan Brand. This partnership will help the company to promote their brand and increase their business.

The company has wide global presence across the globe such as Americas, Europe, Middle East and Africa, and Asia-Pacific. The company also generates revenue from the subsidiaries such as American NIKE S.L (Spain), Converse Inc. (U.S.), NIKE Argentina Srl (Argentina), NIKE Asia Holding B.V. (Netherlands), NIKE India Private Limited (India), and NIKE Israel Ltd. (Israel) among others

ADIDAS AG

ADIDAS AG is headquartered in Herzogenaurach, Germany was founded in the year 1949. The company is engaged in providing wide product portfolio of sports apparel, footwear, hardware and accessories for all gender and ages. The company offers various product categories such as shoes, clothing, accessories among which shoes is focused category. The company also deals in business segments such as footwear, apparel and hardware among which footwear is focussed segment.

For instance,

  • In November 2020, ADIDAS AG has introduced their second collection of sports shoes in collaboration with Craig Green. The company has launched CG SUPERSTAR sneaker using quilting technique to define classic Superstar design. With this new collection of shoes in collaboration with Craig Green will help the company to increase their product line.

The company has presence in Americas, Europe, Middle East and Africa and Asia-Pacific. In addition to it, the company also generates its revenue from the various subsidiary companies such as Reebok International Ltd. (U.S.), adidas America, Inc. (U.S.), adidas Sports(China) Co., Ltd. (China), ADIDAS CIS (Russia), adidas Latin America, S.A. (Panama) and among others.

PUMA SE

PUMA SE is headquartered in Herzogenaurach, Germany which was founded in 1948. The company provides wide product portfolio of sports apparel, footwear and accessories for men, women and kids of all ages. The company has wide product categories of shoes, clothing, accessories and sports among which shoes is market focused category. Company operates the business through footwear, apparel and accessories among which footwear is focused category.

For instance,

  • In August 2020, PUMA SE has released new street-ready sneakers named Calibrate Runner in sponsored research collaboration with MIT Design Lab. With this partnership, Puma has developed new cushioning technology by combining mechanical cushioning and foam which was used in Calibrate Runner collection of shoes. This launch of new range of sports shoes with extra cushion and comfort will help the company to attract and increase their customer base and business.

The company has global presence in Americas, Europe, Middle East and Africa and Asia-Pacific. In addition, company also generates revenue through the subsidiary such as Austria PUMA Dassler GmbH (Austria), PUMA United Kingdom Ltd. (U.K.), PUMA Italia S.r.l (Italy), PUMA Retail AG (Switzerland), PUMA Sports Argentina S.A (Argentina), PUMA Sports Ltda. (Brazil), PUMA CHILE SPA (Chile), Cobra Golf Incorporated (U.S.) and among others.