UNILEVER, PROCTER & GAMBLE, and Colgate-Palmolive Company are Dominating the Middle East and Africa Deodorant Market in 2019

Middle East and Africa Deodorant Market is expected to grow with the CAGR of 7.8% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Middle East and Africa deodorant market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased various strategic developments owing to favourable market scenario.  

The major players dealing in Middle East and Africa deodorant market are introducing strong range of product portfolio. This helped company to maximize the sales with enhanced product portfolio. For instance, in October 2019, Coty Inc. announces the launch of its new line of Kingsman fragrances for men with the mutual agreement with Matthew Vaughn. Through this expansion the company aims to expand its Kingsman brand.

Church & Dwight Co., Inc is the dominating player in Middle East and Africa deodorant market. The other key players existing in the market includes Church & Dwight Co., Inc, Wipro Enterprises, Colgate-Palmolive Company, COTY INC, L’Oréal International, REVLON, Godrej Industries Limited, Estée Lauder Inc, Procter & Gamble, Henkel AG & Co. KGaA, Beiersdorf AG, Unilever, New Avon Company, Kao Corporation, Gianni Versace S.r.l, Weleda, Elsa, EO Products, CavinKare Group, SA Designer Parfums Ltd, CRYSTAL, and Lion Corporation.

PROCTER & GAMBLE

PROCTER & GAMBLE headquartered in Ohio, U.S. was founded in 1837. The company is engaged in manufacturing of baby care, personal care, family care, feminine care, hair care, home care, grooming, personal care, health care, oral care products among which family cares and lightening is market focused segment.

  • In November 2019, Procter & Gamble participated at Morgan Stanley Global Consumer & Retail Conference at New York City on December 3, 2019. Through this exhibition, the company aims to expand its product portfolio by telling about their innovations and technology between other speakers. 

The company has wide global presence across the globe such as Americas, Europe and Asia-Pacific, Middle East and Africa.

UNILEVER

UNILEVER is headquartered in London, U.K. which was founded in 1871. The company is engaged in manufacturing of food and refreshment, home care, beauty and personal care products among which beauty and personal care and lightening is market focused segment.

  • In December 2017, UNILIVER acquired Schmidt’s Naturals, a beauty & personal care company which is specialize in deodorants manufacturing. Through this acquisition, the company aims to broaden its beauty care product portfolio in the market.

The company has wide global presence across the globe such as Americas, Europe and Asia-Pacific, Middle East and Africa.

Colgate -Palmolive Company

Colgate-Palmolive Company was headquartered in New York, U.S. and it was established in year 1806. The company focuses on providing consumer products to make lives healthier with oral care, personal care, home care and pet nutrition products. The company offers wide range of applications such as oral, personal and home care, pet nutrition among which oral, personal and home care are market focused categories.

  • In November 2019, Colgate-Palmolive announces that they had received a leadership award from U.S. Green Building Council which is because of its feasible business practices. It helps in acknowledging Colgate-Palmolive as top performer of household products company.

The company has presence in North America, Latin America, Asia-Pacific, Europe, Africa and Eurasia. In addition to it, the company also generates its revenue from the various subsidiary companies such as Colgate (U.K.) Limited (U.K.), Colgate (Guangzhou) Company Limited (China), Cleaning Dimensions, Inc. (U.S.), Colgate-Palmolive (India) Limited (India), Colgate-Palmolive (Thailand) Limited (Thailand) among others.

Recent Strategic Decisions

Middle East and Africa Deodorant Market