Press Release

Nov, 13 2023

Revolutionizing the Deodorant Market: A Look at the Latest Trends and Innovations in Product Types

The deodorant market is witnessing dynamic shifts with the introduction of innovative product types. Beyond traditional sprays and roll-ons, new trends include cream-based and alternative formats. Cream deodorants offer natural and sustainable options, addressing eco-conscious consumer demands. Unique formats such as deodorant wipes and sticks are gaining traction for their convenience. Innovations focus on enhanced longevity, natural ingredients, and reduced environmental impact, reflecting evolving consumer preferences for effectiveness, health-conscious choices, and sustainability in the ever-evolving deodorant industry.

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Data Bridge Market Research analyses that the Europe Deodorant Market was valued at USD 16.54 million in 2021 and is expected to reach USD 27.14 million by 2029, registering a CAGR of 6.00% during the forecast period of 2022-2029. The deodorant market benefits from the driver of expanding online sales channels, as consumers increasingly find convenience in purchasing their preferred deodorant products through e-commerce platforms, enabling easy access and hassle-free shopping experiences.

Key Findings of the Study

Europe Deodorant Market

Rising hygiene awareness is expected to drive the market's growth rate

The growing emphasis on personal hygiene and grooming significantly influences the deodorant market. As consumers become more conscious of their appearance and overall well-being, the use of deodorants as a vital part of daily grooming routines has surged. Maintaining good personal hygiene and staying fresh is now a social norm. It drives the demand for deodorants that offer long-lasting protection against body odor and wetness, making them an essential component of modern personal care regimens.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2022 to 2029

Base Year


Historic Years

2020 (Customizable to 2014-2019)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Product Type (Spray, Creams, Roll-On, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), Packaging Material (Metal, Plastic, Others), End User (Men, Women, Others)

Countries Covered

Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe.

Market Players Covered

Unilever (U.K.), Procter & Gamble (U.S.), Henkel AG & Co. KGaA (Germany), L'Oréal (France), Beiersdorf (Germany), group.loccitane (France), AVON PRODUCTS (U.K.), Elsa's Skincare (U.S.), SPEICK Natural Cosmetics (Germany), Weleda (Switzerland), Laverana GmbH & Co. KG (Germany), EO Products (U.S.), Indus Valley (India), Lavanila (U.S.), Sebapharma GmbH & CO. KG (Germany), Calvin Klein (U.S.), Burberry plc (U.K.), REVLON (U.S.), Dior (France) and Giorgio Armani S.p.A  (Italy)

Data Points Covered in the Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Segment Analysis:

The Europe deodorant market is segmented on the basis of product type, distribution channel, packaging material, and end user.

  • On the basis of product type, the Europe deodorant market has been segmented into spray, creams, roll-on, and others.
  • On the basis of distribution channel, the Europe deodorant market has been segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail, and others. 
  • On the basis of packaging material, the Europe deodorant market is segmented into metal, plastic, and others.
  • On the basis of end user, the Europe deodorant market is segmented into men, women, and others.

Major Players

Data Bridge Market Research recognizes the following companies as the Europe deodorant market players in Europe deodorant market are Unilever (U.K.), Procter & Gamble (U.S.), Henkel AG & Co. KGaA (Germany), L'Oréal (France), Beiersdorf (Germany), group.loccitane (France), AVON PRODUCTS (U.K.).

Europe Deodorant Market

Market Developments

  • In September 2022, Unilever expanded its presence in Australia and New Zealand by introducing the certified natural aerosol deodorant brand, Schmidt's. To promote this launch, they partnered with the independent creative agency Emotive for their inaugural campaign to increase awareness of the new brand and its natural, eco-conscious offerings in these markets.
  • In March 2022, Procter & Gamble unveiled a fresh addition to its deodorant offerings, introducing the Secret brand's weightless dry spray collection in the United States. This line includes antiperspirants and aluminum-free deodorants and is available in four enticing scents: wild rose, vanilla, white peach, and waterlily with nourishing argan oil.
  • In December 2021, Beiersdorf took eco-friendly strides with its Nivea product lines. It introduced a "climate-friendly" aerosol valve for Nivea Ecodeo and transitioned Nivea Men to 100% recycled aluminum cans. Deodorants and shaving gels in this range now feature environmentally sustainable packaging, catering to the European market's growing demand for sustainable and eco-conscious products.

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