Press Release

Jan, 08 2024

Surfing Success: Non-Ionic Surfactants Ride the Wave of Versatility, Eco-Friendliness, and Market Dominance Across Diverse Industries

The non-ionic surfactants hold significant importance due to their widespread applications across various industries. These surfactants, characterized by their versatility and mild nature, play a crucial role in personal care products, household cleaners, and industrial processes. Their ability to enhance formulation stability, improve cleaning efficiency, and meet stringent regulatory standards makes them indispensable in industries ranging from cosmetics to agrochemicals.

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Data Bridge Market Research analyses the North America Non-Ionic Surfactants Market was valued at USD 5.77 billion in 2022 and is expected to reach USD 7.96 billion by 2030, registering a CAGR of 4.1% during the forecast period of 2023-2030. In the North America non-ionic surfactants market, the pivotal role of non-ionic surfactants in industrial applications such as agrochemicals, textiles, and oil and gas is a key driver

Key Findings of the Study

North America Non-Ionic Surfactants Market

Increasing strict regulatory standards is expected to drive the market's growth rate

Stringent regulatory standards in North America are a significant driver for using non-ionic surfactants in various industries. These surfactants consistently meet and adhere to rigorous regulatory requirements and guidelines, ensuring both product safety and compliance. In sectors such as personal care and household products, where consumer well-being is paramount, the reliance on non-ionic surfactants becomes crucial. Manufacturers prioritize these surfactants to guarantee the formulation of products that perform effectively and align with the stringent regulatory landscape. This commitment to compliance fosters trust among consumers, making non-ionic surfactants a preferred choice in the North America and emphasizing their integral role in meeting industry standards.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Type (Alcohol Ethoxylates, Alkyl Phenol Ethoxylates, Fatty Acid Alkoxylate, Amine Derivatives, Glycerol Derivatives, and Others), Origin (Synthetic and Bio-Based), Distribution Channel (Offline and Online), Application (Additives, Cleaners, Emulsifiers, Foaming Agents, Wetting Agents and Others), and End-User (Home Care, Textile, Personal Care, Oil and Gas, Agrochemicals, Paints and Coatings, Medical, Food and Beverages and Others)

Countries Covered

U.S., Canada, and Mexico in North America

Market Players Covered

Dow (U.S.), 3M (U.S.), Evonik Industries AG (Germany), BASF SE (Germany), Akzo Nobel N.V. (Netherlands), Arkema (France), Solvay (Belgium), Clariant (Switzerland), Ashland (U.S.), Kao Corporation (Japan), Stepan Company (U.S.), Croda International Plc (United Kingdom), ELEMENTIS PLC (United Kingdom), Indorama Ventures Public Company Limited (Thailand), SABIC (Saudi Arabia), and Carpenter Co. (U.S.)

Data Points Covered in the Report

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Segment Analysis:

The North America non-ionic surfactants market is segmented on the basis of type, origin, distribution channel, application, and end-user.

  • On the basis of type, the North America non-ionic surfactants market is segmented into alcohol ethoxylates, alkyl phenol ethoxylates, fatty acid alkoxylate, amine derivatives, glycerol derivatives and others
  • On the basis of origin, the North America non-ionic surfactants market is segmented into synthetic and bio-based
  • On the basis of distribution channel, the North America non-ionic surfactants market is segmented into offline and online
  • On the basis of application, the North America non-ionic surfactants market is segmented into additives, cleaners, emulsifiers, foaming agents, wetting agents, and others
  • On the basis of end-user, the North America non-ionic surfactants market is segmented into home care, textile, personal care, oil and gas, agrochemicals, paints and coatings, medical, food and beverages, and others

Major Players

Data Bridge Market Research recognizes the following companies as the major North America non-ionic surfactants market players in North America non-ionic surfactants market are Dow (U.S.), 3M (U.S.), Evonik Industries AG (Germany), BASF SE (Germany), Akzo Nobel N.V. (Netherlands), Arkema (France)

North America Non-Ionic Surfactants Market

Market Developments

  • In January 2023, Nouryon made a significant stride by launching Triameen Y12D, an innovative antibacterial active, to the U.S. market. Triameen Y12D stands out for its ability to empower users in creating high-efficiency disinfectants tailored for a diverse range of applications, including residential, institutional, and industrial settings. This move positions Nouryon as a key player in the field of antibacterial solutions, addressing the growing demand for effective disinfection across various sectors
  • In August 2022, Huntsman Corporation strategically announced a binding agreement to divest its Textile Effects segment. The recipient of this segment was Archroma, a company within the SK Capital Partners portfolio. This bold move reflects Huntsman Corporation's commitment to optimizing its business portfolio, while Archroma, as the acquirer, gains access to valuable assets in the textile industry. This transaction marks a noteworthy development in the corporate landscape, shaping the trajectory of both companies involved
  • In July 2020, Evonik Industries AG made waves in the cleaning industry by launching TOMADOL 904, a multifunctional surfactant designed for hard surface cleaning applications in North America. By simplifying the design of cleaning formulas, TOMADOL 904 proves to be effective in its intended applications and addresses raw material inventory challenges and associated supply chain risks. This strategic move showcases Evonik's commitment to innovation and resilience in the competitive cleaning solutions market
  • In July 2020, Stepan Company significantly expanded its production capacity in North America by acquiring the surfactant business and sulfate production equipment from Clariant in Mexico. This strategic move strengthened Stepan Company's position in the surfactant market and demonstrated its commitment to enhancing production capabilities. The acquisition marked a pivotal moment in the company's growth, allowing it to meet the increasing demand for surfactants in the region

Regional Analysis

Geographically, the countries covered in the North America non-ionic surfactants market report are U.S., Canada, and Mexico in North America

As per Data Bridge Market Research analysis:

Canada is the dominant region in the North America non-ionic surfactants market during the forecast period 2023-2030

Canada dominates the non-ionic surfactants market due to their versatile applications across diverse industries. The type segment's prevalence is fueled by the adaptability and stability of non-ionic surfactants in various conditions, making them a preferred choice in manufacturing, agriculture, and pharmaceutical sectors. The increasing emphasis on environmentally friendly practices aligns with the biodegradability of non-ionic surfactants, contributing to their growing demand. These surfactants are particularly prominent in consumer product manufacturing because of their mildness and formulation flexibility.

U.S. is estimated to be the fastest growing region in North America non-ionic surfactants market in the forecast period 2023-2030

The U.S. is experiencing growth in the non-ionic surfactants market, exhibiting the highest CAGR, primarily propelled by the personal care industry. The surge in demand for non-ionic surfactants within personal care products, such as shampoos and skincare items, is driven by consumer preferences for mild, environmentally friendly formulations. Non-ionic surfactants' versatility, offering formulation flexibility and stability, aligns with the evolving needs of manufacturers seeking innovative and effective solutions. The stringent regulatory environment in the U.S. favors the adoption of non-ionic surfactants, known for their safety and compliance.

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