Press Release

Apr, 15 2024

Growing Awareness of Health and Wellness is expected to drive the Demand for U.K. Men’s Grooming Market

The U.K. men’s grooming market is experiencing a significant surge, primarily driven by the growing awareness of health and wellness among consumers. As men become more conscious of their overall well-being, they are increasingly investing in grooming products that not only enhance their appearance but also promote healthier skin and hair. This shift in consumer behavior is fueled by various factors, including changing societal norms that encourage men to take better care of themselves and the influence of social media, where grooming and self-care routines are heavily promoted.

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Data Bridge Market Research analyses that the U.K. Men’s Grooming Market is expected to reach a value of USD 2.12 billion by 2031, from USD 1.20 billion in 2023, growing at a CAGR of 7.6% during the forecast period of 2024 to 2031. Increasing demand of eco-friendly grooming products is projected to propel the growth of the market and the rise of DIY grooming is expected to act as a major driving factor for the growth of the market.

Key Findings of the Study

U.K. Men’s Grooming Market

Availability of Wide Range of Product Varieties

The availability of a wide range of product varieties plays a pivotal role in driving the growth of the U.K. men’s grooming market. Firstly, it caters to the diverse needs and preferences of consumers. With an extensive array of products ranging from skincare to haircare and grooming tools, men have the flexibility to choose products that suit their specific concerns and lifestyles. This variety ensures that men of all ages, skin types, and grooming preferences can find suitable options, thereby expanding the market's reach and appeal.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2024 to 2031

Base Year


Historic Years

2022 (Customizable from 2016-2021)

Quantitative Units

Revenue in USD Billion

Segments Covered

Product Type (Male Toiletries, Fragrances, Drugs, and Others), Price Range (Mass Products and Premium Products), Distribution Channel (Offline and Online)

Regions Covered


Market Players Covered

ITC Limited (India), Reckitt Benckiser Group PLC (United Kingdom), Edgewell Personal Care (United States), The Estée Lauder Companies Inc. (United States), Procter & Gamble (United States), Coty Inc. (United States), Panasonic Holdings Corporation (Japan), LVMH (France), L'Oréal S.A. (France), Unilever (United Kingdom/Netherlands), Natura Bissé (Spain), Colgate-Palmolive Company (United States), Koninklijke Philips N.V. (Netherlands), Beiersdorf AG (Germany), Shiseido Co., Ltd. (Japan), and Kao Corporation (Japan), among others

Data Points Covered In The Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior

Segment Analysis:

The U.K. men’s grooming market is segmented on the basis of product type, price range, and distribution channel.

  • On the basis of product type, the U.K. men’s grooming market is segmented into male toiletries, fragrances, drugs, and others

In 2024, male toiletries segment is anticipated to dominate the U.K. Men’s Grooming Market

In 2024, male toiletries segment is expected to dominate the market with 56.78% market share due to the cultural shift towards grooming and personal care among men.

  • On the basis of price range, the U.K. men’s grooming market is segmented into mass products and premium products

In 2024, mass products is expected to dominate the U.K. Men’s Grooming Market

In 2024, mass products segment is expected to dominate the market with 71.63% market share due to their affordability and wide accessibility, appealing to consumers across different income levels.

  • On the basis of distribution channel, the U.K. men’s grooming market is segmented into offline and online. In 2024, offline segment is expected to dominate the U.K. men’s grooming market with 60.56% market share

Major Players

Data Bridge Market Research analyzes Procter & Gamble (U.S.), LVMH (France), L’Oréal S.A. (France), Coty Inc. (U.S.), and Unilever (U.K.) as the major players operating in the market.

U.K. Men’s Grooming Market

Market Development

  • In January 2024, Koninklijke Philips N.V.'s OneBlade Intimate is a pioneering gender-neutral grooming tool prioritizing safety and skin protection for sensitive areas, marking a significant step towards inclusivity in personal care. Designed to cater to diverse grooming needs, it ensures ease and comfort for all users, regardless of gender, emphasizing Philips' commitment to innovation and inclusivity in health technology
  • In December 2023, Shiseido Co.,Ltd. launched of LIFT Ventures signals its commitment to pioneering beauty and wellness innovation through strategic investments in early-stage companies worldwide, particularly in the Western hemisphere. This move underscores Shiseido's dedication to staying at the forefront of industry advancements, leveraging novel technologies and high-growth brands to shape the future of beauty and wellness
  • In May 2021, The Estée Lauder Companies Inc. invested in Modern grooming brand Faculty and joined by Game of Thrones star Maisie Williams, secures USD 3 million in seed funding to redefine masculinity norms through cosmetics, including nail lacquer and stickers, aiming to empower consumers in defining their own masculinity
  • In March 2019, Panasonic Holdings Corporation's Body Trimmer awarded with best in product design at the International Red Dot Design Awards. The high-end trimmer, lauded for superior cutting performance and safety, adeptly trims body hair across men's various regions. Its unique I-shaped design ensures gentle skin contact, while a slip-resistant grip and adjustable attachments cater to diverse user needs. This benefited company to boost its image in the market

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