OATLY, Alpro, Minor Figures dominated the U.K. Oat Milk Market in 2021

U.K. Oat Milk Market is expected to grow with a CAGR of 40.8% in the forecast period of 2022 to 2029. The years considered for the study are as mentioned below.

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U.K. oat milk market is a highly consolidated market, which includes a specific number of key players. The market has witnessed increased strategic developments owing to a favourable market scenario.

The major players dealing in the U.K. oat milk market are introducing a strong range of products provider along with adopting strategic initiatives such as partnership, acquisition, business expansion, awards, and recognition in the market. This helped companies to maximize sales with an enhanced product portfolio.

For instance:

  • In July 2020, OATLY launched a new plant-based oat drink in Tesco stores in the U.K. The new product is made from organic oats, water, organic rapeseed oil, and a hint of sea salt. The new launch helped the company in enhancing its product portfolio.

OATLY is the dominating player in U.K. oat milk market. The other key players existing in the market are Alpro, Plenish, OATSOME, Minor Figures, Planted, OATO, GLEBE FARM, RUDE HEALTH, Valsoia S.p.A, among others.

OATLY

OATLY is headquartered in Malmö, Sweden. The company focuses on manufacturing dairy alternatives products, including oat milk. The company offers product categories such as oat drinks, chilled oat drinks, Oatgurt, cooking, and ice cream, in which oat drinks and chilled oat drinks are the market-focused categories.

For instance,

  • In July 2020, OATLY launched a new plant-based oat drink in Tesco stores in the U.K. The new product is made from organic oats, water, organic rapeseed oil, and a hint of sea salt. The new launch helped the company in enhancing its product portfolio

The company has a wide presence across Europe, North America, South America, Asia-Pacific, and the Middle East and Africa. The company has a subsidiary which is Cereal Base Ceba AB.

Alpro

Alpro, founded in the year 1980, has headquarters in Ghent, Belgium. The company focuses on offering plant-based food products and drinks including oat milk. The company offers product categories including Drinks, This is not a Milk, Barista Drinks, Caffe, Plant Based alternative to Yogurt, Greek Style, Absolutely, Desserts, Plant Based alternatives to Ice Cream, and Protein Collection, in which Drinks is the market focused segment.

For instance,

  • In November 2021, Danone announced transforming its dairy facility to make mainly oat milk. The transformation will begin in 2022, and in 2023, Alpro will start producing oat milk in the new production facility. This transformation helped the company increase its production level to fulfill the growing demand of consumers.

The company has a presence across Europe, Asia-Pacific, North America, Middle East and Africa. The subsidiaries are Alpro Foundation VZW, Biofun BVBA, Alpro European Holdings S.à R.L., among others.

U.K. Oat Milk Market

Minor Figures

Minor Figures has headquarters in London, U.K. The company focuses on offering plant-based and 100% vegan products, including oat milk. The company has product categories including Oat Milk, Specialty Brews, Roasted Coffee, and Gear & Apparel, in which Oat Milk is the market-focused category.

For instance,

  • In March 2022, Minor Figures planned to launch a new oat-based milk chilled range. The company won the listing for three existing SKUs from Tesco, the U.K.'s largest grocer. A national advertising campaign will back up the launch of the new product. This expansion helped the company enhance its product portfolio and gain a large consumer base

The company has a presence across Europe, North America, and Asia-Pacific.