Press Release

Feb, 13 2024

Surge in Social Media and Viral Trends is Expected to Drive the Growth Of U.S. Decompression Toys Market

Decompression toys, also known as stress relief toys, are soft objects designed to alleviate stress and promote relaxation. These toys often feature sensory elements such as squeezable materials, textures, and soothing colors, providing a calming effect when manipulated. Designed for both children and adults, decompression toys aim to reduce anxiety and tension by offering a tangible outlet for stress. Common examples include stress balls, fidget spinners, and squishy toys, each crafted to engage the senses and provide a portable means of relaxation in various settings.

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Data Bridge Market Research analyzes that U.S. Decompression Toys Market is expected to reach USD 170,687.88 thousand by 2031 from USD 115,855.00 thousand in 2023, growing at a CAGR of 5.0% in the forecast period of 2024 to 2031.

Key Findings of the Study

U.S. Decompression Toys Market

Increasing Awareness of Mental Health and Stress Management

There is a heightened focus on adopting proactive measures for stress relief, as societal awareness regarding the impact of stress on mental well-being grows. Individuals are now more aware of the importance of managing stress to maintain overall health. This awareness shift has led to an increased demand for various stress-relief solutions, including decompression toys. Consumers are actively seeking accessible and convenient tools to alleviate stress and decompression toys have emerged as viable options due to their ease of use and immediate calming effects.

In U.S., decompression toys are positioning its products as effective tools in stress management. Manufacturers are incorporating therapeutic features in their toys, aligning with the psychological principles of stress reduction. In addition, marketing strategies often emphasize the role of decompression toys in promoting mental well-being. As a result, consumers are more likely to view these products as essential components of their stress management routines.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2024 to 2031

Base Year


Historic Years

2022  (Customizable to 2016-2021)

Quantitative Units

Revenue in USD Thousand

Segments Covered

Product Type (Bricks, Squishies, Fidget Spinners, Fidget Cubes, Pop-It-Toys, Stress Balls, Ferrofluid Toys, and Others), Application (Health and Wellness, Entertainment and Recreation, Educational Institutions, and Others), Distribution Channel (Online Retail, Specialty Shops, Supermarkets/Hypermarkets, Convenience Stores, and Others)

Countries Covered


Market Players Covered

Tangle Creations (U.S.), Antsy Labs. (U.S.), The LEGO Group (Denmark), ZURU (Hong Kong), U.S. TOY Co., Inc. (U.S.), Yo Ya Toys (U.S.), HPG (U.S.), Impresa Products (U.S.), and KIBTOY (U.S.) among others

Data Points Covered in the Report

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand

Segment Analysis

The U.S. decompression toys market is segmented into three notable segments based on product type, application, and distribution channel.

  • On the basis of product type, the market is segmented into squishies, fidget spinners, fidget cubes, pop-it-toys, stress balls, ferrofluid toys, bricks, and others

In 2024, the bricks segment is expected to dominate the U.S. decompression toys market

In 2024, the bricks segment is expected to dominate the market with a market share of 25.19% owing to the bricks, when incorporated into decompression toys, offering feelable satisfaction and creative expression, providing users with a versatile and engaging medium for stress relief.

  • On the basis of application, the market is segmented into health and wellness, entertainment and recreation, educational institutions, and others

In 2024, the health and wellness segment is expected to dominate the U.S. decompression toys market

In 2024, the health and wellness segment is expected to dominate the market with a 36.29% market share owing to its offer of personalized stress management programs and real-time tracking, enhancing user engagement and promoting holistic well-being in the market.

  • On the basis of distribution channel, the market is segmented into online retail, specialty shops, supermarkets/hypermarkets, convenience stores, and others. In 2024, the online retail segment is expected to dominate the market with a 38.82% market share

Major Players

Data Bridge Market Research analyzes The LEGO Group (Denmark), U.S. TOY Co., Inc. (U.S.), ZURU (Hong Kong), Antsy labs. (U.S.), Tangle Creations (U.S.) as the major market players in U.S. decompression toys market.

U.S. Decompression Toys Market

Market Developments

  • In December 2023, fidget cube launched on Grommet. Grommet is a community-driven platform where unique, innovative, and just plain cool products from small businesses and creative entrepreneurs shine. It will empower the product reach for Antsy Labs
  • In November 2023, KIBTOY launched multiple “Christmas themed toys”. Products such as sing and dance Christmas tree plush stuffed electric toys, Christmas fidget toys pack, Christmas glitter party glasses frames and Santa climbing ladder toy were launched during the festive season. The company's decision to diversify its product offerings with both traditional and trendy items demonstrate strategic thinking, potentially attracting a broader customer base and contributing to overall business growth
  • In October 2023, Yo Ya Toys introduced guidelines for “creative ways to incorporate stress relief toys into learning”. This product promotion aimed to assist in unlocking innovative learning experiences, educators suggest incorporating stress relief toys into education. Fidget-friendly workstations allow children to use stress balls while completing assignments, enhancing concentration. By promoting the use of stress relief toys in educational settings, YoYa Toys positions itself as a brand that not only offers entertaining toys but also contributes to children's development and well-being
  • In January 2023, U.S. TOY Co., Inc. launched multiple new toys for kids and adults. Various new toy products such as animal figures toys, stress balls, board games, squishes, and other toy products. Through these products launch the company further enhanced its product offering and expanded its market by reaching wider range of consumer

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