U.S. Potato Chips Market is expected to grow with the CAGR of 4.2% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.
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U.S. potato chips market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.
The major players dealing in the U.S. potato chips market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio.
For instance:
- In May 2021, Kellogg Co. launched a new flavour of pringles called as Pringles Wendy’s spicy chicken. The brand Pringles partnered with fast food chain Wendy’s for creating the new flavour. This helped the company to attract more customers with their exciting flavors.
PepsiCo. is the dominating player in U.S. potato chips market. The other key players existing in the market are Calbee North America, Frito-Lay North America, Inc. Utz Quality Foods Llc, Martin's Snacks, Great Lakes Potato Chips, Herr Foods Inc., Kellogg NA Co., Wise Snacks, J.R. Simplot Company, Cape Cod Chips, Popchips, Siete Family Foods, Old Dutch Foods, Inc., Dieffenbach's Potato Chips and The Good Crisp Company, Inc. among others.
PepsiCo.
PepsiCo. founded in the year 1965 and is headquartered in New York, U.S. The company focuses on unleashing its full potential by pivoting sustainable accelerated growth and embracing a new mission and vision for the company’s success. The company has several product categories including food and beverages in which food is the market focused category.
For instance,
- In March 2020, PepsiCo acquired all of the outstanding shares of Pioneer Foods, a food and beverage company in South Africa with exports to countries across the globe, for 110.00 South African rand per share in cash. This acquisition will help company to market the products internationally and gain more revenue.
The company has a wide presence across North America, Europe, Asia-Pacific, South America and Middle & Africa.
Calbee.
Calbee, founded in the year 1949, headquartered in Tokyo, Japan. Their main focus of the company focuses on harnessing nature’s gifts, to bringing taste and fun, and to contributing to healthy life styles. The company has several product categories including potato chips, jagarico, jagabee , kappa ebisen, sapporo potato mix vegetable and other snacks in which potato chips is the market-focused category.
For instance,
- In October 2019, Calbee Acquired Warnock Food Products, Inc which is a contract manufacturer of high-quality branded and private label snack foods. This acquisition will help company to grow the business in various and will increase the customer base for the company.
The company has a presence in North America, Europe and Asia. The company also has various subsidiaries companies Calbee Potato, Inc.(Japan), Calbee Logistics, Inc. (Japan), Calnac Co., Ltd, (Japan), Studio Sociao Inc (Japan).
Kellogg Co.
Kellogg Co. was founded in the year 1906 and is headquartered in Michigan, U.S. The company focuses on creating better days for people with their trusted food brands. The company has various product categories including favorites, sorchin’, wavy, lighter side, on-the-go, party stack, variety packs in which favorites, sorchin’, wavy, lighter side, on-the-go, party stack, variety packs is the market focused category.
For instance,
- In March 2021, Kellogg Co. launched a new flavour of pringles called as Pringles Wendy’s spicy chicken. The brand Pringles partnered with fast food chain Wendy’s for creating the new flavour. This helped the company to attract more customers with their exciting flavors.
The company has a presence across North America, Latin America, Asia Pacific, Europe, Middle East and Africa . The company also has various subsidiaries including Keebler Company (U.S.), Pringles, LLC (U.S.), The Wimble Company (U.S.), Kelloggs Canada, Inc. (U.S.), Insurgent Brands, LLC (U.S.) among others.
