The rise in alcohol-free beverage consumption is a key driver for the U.S. Ready-to-Drink (RTD) mocktails market. As more consumers prioritize health and wellness, they seek alternatives to alcoholic drinks, leading to increased demand for sophisticated non-alcoholic options like RTD mocktails. This shift is fueled by growing awareness of the benefits of moderation and inclusivity in social settings, where premium, ready-to-drink non-alcoholic beverages are becoming more desirable. Additionally, the convenience of RTD mocktails, coupled with innovation in flavors and ingredients, caters to busy lifestyles and diverse tastes, further boosting their appeal. The expanding availability of these beverages through various retail channels also contributes to their rising popularity, making them a prominent choice for consumers looking for enjoyable, alcohol-free options.
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Data Bridge Market Research analyzes that the U.S Ready to Drink (RTD) Mocktails Market is expected to grow at a CAGR of 8.4% in the forecast period of 2024 to 2031 and is expected to reach USD 16,929.36 million by 2031 from USD 9,189.18 million in 2023. The enterprise customer solutions segment is projected to propel the market growth due to the rising adoption of core banking solutions and services.
Key Findings of the Study
Rise in Alcohol-Free Beverage Consumption
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Year
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2022 (Customizable to 2016–2021)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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Product Type (Mojito, Mockarita, Sansgria, Moscow Mule, Negroni, Mockapolitan, Manhattan, and Others), Flavor (Strawberry, Orange, Lemon, Ginger, Peach, Pineapple, Blackberry, Apple, Cucumber, Multi-Flavor Mix, Rose, Hibiscus Mint, Rosemary, Pear Shrub, Basil, and Others), Nature (Conventional, and Organic), Brand Category (Branded, Private label), Packaging Type (Cans, Bottles, Tetra Packs, and Others), Packaging Size (Less than 250ML, 251-500 ML, 501-750 ML , and More Than 750 ML), End User (Food service Sector, Household/Retail), Distribution Channel (Store-Based Retailers, and Non-Store Retailers)
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Countries Covered
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U.S.
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Market Players Covered
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Mingle Mocktails (U.S.), Spiritless Inc. (U.S.), Ghia (U.S.), Luna Bay (U.S.), Free AF (New Zealand), Recess Zero Proof (U.S.), Mocktail Beverages Inc. (U.S.), Mocktail Club (U.S.), Kul Beverages (U.S.), Mockly (U.S.), CLEVERMOCKTAILS (Canada), ESCAPE MOCKTAILS (U.S.), MOCKTAIL BEVERAGES INC. (U.S.), Improv (U.S.), Aplos (U.S.), and Blind Tiger (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis
U.S ready to drink (RTD) mocktails market is segmented into eight notable segments based on product type, flavor, nature, brand category, packaging type, packaging size, end users and distribution channel.
- Based on product type, the market is segmented into mojito, mockarita, sansgria, moscow mule, negroni, mockapolitan, manhattan, and others
In 2024, the Mojito segment of the product type segment is expected to dominate the market
In 2024, the Mojito segment is expected to dominate the market with a market share of 25.36% due to the rising demand for non-alcoholic beverages.
- Based on flavor, the market is segmented into strawberry, orange, lemon, ginger, peach, pineapple, blackberry, apple, cucumber, multi-flavor mix, rose, hibiscus mint, rosemary, pear shrub, basil, and others
In 2024, the strawberry segment of the flavor segment is expected to dominate the market
In 2024, the strawberry segment is expected to dominate the market with a market share of 13.96% due to rise in preference for strawberry segment.
- Based on nature, the market is segmented into conventional, and organic. In 2024, the conventional segment is expected to dominate the market with a market share of 57.12%
- Based on brand category, the market is segmented into branded, and private label. In 2024, the branded segment is expected to dominate the market with a market share of 80.38%
- Based on packaging type, the market is segmented into cans, bottles, tetra packs, and others. In 2024, the cans segment is expected to dominate the market with a market share of 38.45%
- Based on packaging type, the market is segmented into cans, bottles, tetra packs, and others. In 2024, the cans segment is expected to dominate the market with a market share of 38.45%
- Based on packaging size, the market is segmented into less than 250ml, 251-500 ml, 501-750 ml, and more than 750 ml. In 2024, the less than 250ml segment is expected to dominate the market with a market share of 43.15%
- Based on end user, the market is segmented into food service sector, and household/retail. In 2024, the food service sector segment is expected to dominate the market with a market share of 60.30%
- Based on distribution channel, the market is segmented into store-based retailers, and non-store retailers. In 2024, the store-based retailers segment is expected to dominate the market with a market share of 62.43%
Major Players
Data Bridge Market Research recognizes the following companies as the major U.S ready to drink (RTD) mocktails market players in the market that include Mingle Mocktails (U.S.), Spiritless Inc. (U.S.), Ghia (U.S.), Luna Bay (U.S.), Free AF (New Zealand), Recess Zero Proof (U.S.), Mocktail Beverages Inc. (U.S.), Mocktail Club (U.S.), Kul Beverages (U.S.), Mockly (U.S.), CLEVERMOCKTAILS (Canada), ESCAPE MOCKTAILS (U.S.), MOCKTAIL BEVERAGES INC. (U.S.), Improv (U.S.), Aplos (U.S.), and Blind Tiger (U.S.) among others.
Market Development
- In March 2024, Mingle Mocktails partnered with the Republic National Distributing Company (RNDC). The partnership aimed to expand and boost the availability of the products offered by the company
- In November 2023, Luna Bay Drinks launched a new line of 0% ABV tea mocktails infused with magnesium, redefining its portfolio and offering a high-end drinking experience without alcohol. This innovation helped the company by broadening its market reach and appealing to health-conscious consumers
- In July 2022, Spiritless supports, No-and-Low Alcoholic Cocktails are trending. In 2022, one in three adults said they participated in Dry January, and 75% of participants claimed they continued to reduce consumption throughout the year
For more detailed information about the U.S ready to drink (RTD) mocktails market report, click here – https://www.databridgemarketresearch.com/reports/us-ready-to-drink-rtd-mocktails-market
