U.S Ready to Drink (RTD) Mocktails Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Ready to Drink (RTD) Mocktails Market Analysis

In March 2024, according to an article “What’s in a Drink? The Non-Alcoholic Beverage Trend Continues” from Numerator publications, reported that the demand for non-alcoholic drinks and mocktails has remained strong throughout 2023 and should continue into 2024. Over the past two years, non-alcoholic beverages have been the third-fastest-growing category in the US. Additionally, Numerator expects the category to continue growing by another USD 500 million in 2024.

Ready to Drink (RTD) Mocktails Market Size

U.S Ready to Drink (RTD) Mocktails market size was valued at USD 9.64 billion in 2024 and is projected to reach USD 18.34 billion by 2032, with a CAGR of 8.4% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation       

Ready to Drink (RTD) Mocktails Market Definition

The ready-to-drink (RTD) mocktail market refers to the sector of the beverage industry that provides pre-mixed, non-alcoholic beverages designed to mimic the taste and presentation of traditional cocktails. These products come in convenient, ready-to-consume formats such as cans, bottles, or cartons, eliminating the need for additional mixing or preparation.

Ready to Drink (RTD) Mocktails Market Dynamics

Driver

• Rise in Alcohol-Free Beverage Consumption

The rise in alcohol-free beverage consumption is a key driver for the U.S. Ready-to-Drink (RTD) mocktails market. As more consumers prioritize health and wellness, they seek alternatives to alcoholic drinks, leading to increased demand for sophisticated non-alcoholic options like RTD mocktails. This shift is fueled by growing awareness of the benefits of moderation and inclusivity in social settings, where premium, ready-to-drink non-alcoholic beverages are becoming more desirable. Additionally, the convenience of RTD mocktails, coupled with innovation in flavors and ingredients, caters to busy lifestyles and diverse tastes, further boosting their appeal. The expanding availability of these beverages through various retail channels also contributes to their rising popularity, making them a prominent choice for consumers looking for enjoyable, alcohol-free options.

Opportunity

• Product Innovation and Variety in Mocktails

Product innovation and variety represent a substantial opportunity for the ready-to-drink (RTD) mocktails market, as they enable brands to cater to diverse consumer tastes and preferences. By continuously introducing new flavors, unique ingredients, and creative formulations, companies can differentiate their products in a competitive market and attract a broader audience. This innovation not only enhances the consumer experience but also drives excitement and engagement with the brand. As consumers increasingly seek novel and high-quality beverage options, leveraging product variety and innovation allows RTD mocktails to capitalize on emerging trends and establish a strong market presence.

For instance,

• In August 2023, a report “On the cutting edge of alcohol-free beverage innovation” from Food Business News, reported that ingredient suppliers are ready to assist beverage formulators by offering innovative non-alcoholic beverages that appeal to adults willing to spend a little more for something a little better than what’s currently in the marketplace. Cold-brew coffees, as well as non-alcohol seltzers and sparkling waters, are popular with consumers, especially ones who desire refreshing, health-halo drink options,” said Hudson Riehle, senior vice president of research, National Restaurant Association, Washington. “They are also experimenting with more indulgent, alcohol options, including spicy cocktails, espresso martinis and spritzers that taste delicious and photograph well

Challenge/ Restraint

• High Price of Mocktail Products

The high price of mocktails presents a limitation for the ready-to-drink (RTD) mocktails market, as cost-conscious consumers may find these beverages less appealing compared to more affordable non-alcoholic alternatives. RTD mocktails often come with a premium price tag due to the use of high-quality ingredients and convenient packaging, which can be a barrier for budget-sensitive customers. This pricing challenge may limit market penetration and restrict the growth potential among price-sensitive segments. To address this restraint, brands must carefully balance quality and affordability while exploring cost-effective production and pricing strategies to attract a broader consumer base.

For instance,

• In August 2023, in a news report “Why are mocktails in L.A. so damn expensive now?” by Time Out, reported that in recent years, the prices for non-alcoholic beverages have risen alongside their popularity. At Kato in the Arts District, for example, an alcohol-free flight that pairs with the tasting menu runs at 85 dollars per person. Whether it’s the Seedlip citrus, Calpico, and raspberry cordial Pink mocktail at Ardor 14 dollars or a rosewater and bougainvillea drink at Bar Nuda 13 dollars, non-alcoholic beverages are beginning to rival the complexity of their alcoholic counterparts. Few years ago, it was being typical to pay 7 dollars to 8 dollars for a mocktail, it’s now rose to see mocktails priced around the 14 dollar mark

• Competition from Other Beverages

Competition from other beverages poses a challenge for the Ready-to-Drink (RTD) mocktails market, as it contends with a broad array of non-alcoholic alternatives such as flavored waters, sodas, and health drinks. These competing products often appeal to similar consumer preferences for convenience and taste, potentially diverting attention away from RTD mocktails. To overcome this challenge, RTD mocktail brands must clearly differentiate themselves through unique flavor profiles, high-quality ingredients, and compelling marketing strategies. By emphasizing their distinct value propositions and continuously innovating, RTD mocktails can carve out a niche in the crowded beverage market and attract consumers seeking sophisticated, alcohol-free options.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

U.S Ready to Drink (RTD) Mocktails Market Scope

U.S Ready to Drink (RTD) mocktails market is segmented into eight notable segments based on product type, flavor, nature, brand category, packaging type, packaging size, end users and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the differences in your target markets.

Product Type

• Mojito
• Mockarita
• Sansgria
• Moscow Mule
• Negroni
• Mockapolitan
• Manhattan
• Others

Flavor

• Strawberry
• Orange
• Lemon
• Ginger
• Peach
• Pineapple
• Blackberry
• Apple
• Cucumber
• Multi-Flavor Mix
• Rose
• Hibiscus Mint
• Rosemary
• Pear Shrub
• Basil
• Others

Nature

• Conventional
• Organic

Brand Category

• Branded
• Private label

Packaging Type

• Cans
• Bottles
• Tetra Packs
• Others

Packaging Size

• Less than 250ML
• 251-500 ML
• 501-750 ML
• More Than 750 ML

End User

• Food service Sector
• Household/Retail

Distribution Channel

• Store-Based Retailers
• Non-Store Retailers

U.S Ready to Drink (RTD) Mocktails Market Share

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Ready to Drink (RTD) Mocktails Market Leaders Operating in the Market Are:

• Mingle Mocktails
• Spiritless Inc.
• Ghia
• Luna Bay
• Free AF
• Recess Zero Proof
• Mocktail Beverages Inc.
• Mixoloshe/Smashd
• Kul Beverages
• Mockly
• CLEVERMOCKTAILS
• ESCAPE MOCKTAILS
• Parch
• MOCKTAIL BEVERAGES INC.
• Improv
• Aplos
• Blind Tiger

Latest Developments in Ready to Drink (RTD) Mocktails Market

• In March 2024, Mingle Mocktails partnered with the Republic National Distributing Company (RNDC). The partnership aimed to expand and boost the availability of the products offered by the company
• In November 2023, Luna Bay Drinks launched a new line of 0% ABV tea mocktails infused with magnesium, redefining its portfolio and offering a high-end drinking experience without alcohol. This innovation helped the company by broadening its market reach and appealing to health-conscious consumers
• In July 2022, Spiritless supports, No-and-Low Alcoholic Cocktails were trending. In 2022, one in three adults said they participated in Dry January, and 75% of participants claimed they continued to reduce consumption throughout the year

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