Global Salt Substitute Market – Industry Trends and Forecast to 2029

Market Analysis and Size

Obesity, diabetes, high blood presssure and metabolic syndrome have all become major public health issues as a result of their links to an imbalanced calorie intake. Salt substitutes play an important role in reducing calories as part of an overall healthy diet and physical activity regimen to combat the conditions mentioned above.

Data Bridge Market Research analyses that the salt substitute market which was growing at a value of 1.03 billion in 2021 and is expected to reach the value of USD 1.92 billion by 2029, at a CAGR of 8.10% during the forecast period of 2022 to 2029.

Market Definition

Salt substitutes, also known as low sodium substitutes, are food ingredients that are used to replace table salt. These salts are being developed to combat the rising prevalence of chronic diseases such as diabetes and obesity, as well as high blood pressure and cardiovascular disease.

Report Scope and Market Segmentation

Salt Substitute Market Dynamics

Drivers

• Rising preferences for natural salt

Salt substitutes are commonly used as salt substitutes in processed food items and other food products. Natural salt substitutes are gaining popularity in the globally as consumer preferences shift toward organic-based foods and beverages. These advantages of salt substitutes, as well as their organic advantages, have aided market growth.

• Growing demand in various end user industries

The market is also being driven by the rising use of salt substitute in various end-use applications such as pharmaceutical, cosmetics, food, feed, ethanol production, and others. It can be utilised as a water-retaining agent in personal care and cosmetics serums, as well as a nutritional supplement in pharmaceutical products such as syrups and injections. Strong R&D paired with technical expertise has propelled the company to the forefront, and as a result, crystalline salt demand has expanded over time.

Opportunity

Growing technical innovation in the food processing sector, as well as rising demand for nutritional cereals, will augment market growth. Salt substitute manufacturers are expected to benefit from price fluctuations in salt. As a result of these factors, the market is expanding in tandem with the number of diabetic patients and consumer health consciousness.

Restraints

However, many scientists believe that excessive salt substitute consumption can lead to serious health problems such as type II diabetes, heart disease, obesity, and in some cases can led to cancer. The decreased availability of salt substitutes, combined with the development of artificial sodium replacements, has shifted consumer preferences toward artificial product, limiting market growth.

This salt substitute market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the salt substitute market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Salt Substitute Market

The global pandemic of COVID-19 disease is becoming a major impediment to the global economy and has an impact on the growth of the food and beverage industry. Food manufacturers have reduced production of major food products. Furthermore, as people seek solutions to improve their overall health and well-being, there is a rapid increase in demand for less salty and immunity-boosting products  because of the COVID-19 pandemic, most health-conscious customers have turned to low-calorie or salt-free foods. As a result of rising health consciousness and high demand for salt-reduced solutions among the Global population, manufacturers and product formulators have been forced to use salt substitutes.

Recent development

• Tate & Lyle will release the VANTAGE sweetener solution design tools in July 2020. It is a collection of new and innovative solution design tools, as well as an education programme, for creating salt-reduced food and drinks with low-calorie salt replacements.

Global Salt Substitute Market Scope

The salt Substitute market is segmented on the basis of type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Mineral Salts
• Amino Acids
• Yeast Extracts
• Hydrolyzed Vegetable Protein
• Others

Application

• Bakery & Confectionery
• Snacks
• Meat & Poultry
• Beverages
• Soups
• Salads
• Sauces & Dressings
• Others

Salt Substitute Market Regional Analysis/Insights

The salt substitute market is analysed and market size insights and trends are provided by country, type and application.as referenced above.

The countries covered in the salt substitute market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Lifestyle diseases have increased dramatically in Asia Pacific. Substitutes for salt, such as potassium chloride, amino acids, and hydrolysed vegetable protein, will significantly reduce the negative effects of sodium overconsumption. The World Health Organization (WHO), the Food and Agricultural Organization (FAO), and many other organisations have advocated for sodium reduction and or substitution in food. Market participants around the world, including North America and Europe, are currently focusing on new product development and improving the quality of their existing product portfolio. Rapid penetration of the food and beverage retail sector, particularly in emerging economies, is attracting the attention of leading market players and is expected to boost the growth of the salt substitute market over the forecast period.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Salt Substitute Market Share Analysis

The salt substitute market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to salt substitute market.

Some of the major players operating in the salt substitute market are:

• DuPont (US)
• ADM (US)
• Tate & Lyle (UK)
• Ingredion Incorporated (US)
• Cargill Incorporated (US)
• Roquette Frères (France)
• PureCircle Ltd (US)
• MacAndrews & Forbes Holdings Inc. (US)
• JK Sucralose Inc. (China)
• Ajinomoto Co. (Japan)
• Südzucker AG (Germany)
• Guilin Layn Natural Ingredients Corp. (China)
• Zhucheng Haotian Pharm Co., Ltd. (China)
• HSWT France SAS (France)

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