Middle East and Africa Sweet Potatoes Market – Industry Trends and Forecast to 2029

Middle East and Africa Sweet Potatoes Market Analysis and Size

The Middle East and Africa sweet potatoes market is driven by the increase in applications for sweet potatoes across industries. Additionally, the growth of the Middle East and Africa sweet potatoes market will be fueled by sweet potatoes' many nutritional advantages. At the same time, the primary factors limiting the Middle East and Africa sweet potato market are the higher price of sweet potato products compared to potatoes and the ease with which potatoes can be substituted in the market. As a result of the rising demand for sweet potatoes, manufacturers are putting more effort into launching new products, promoting them, winning accolades and certifications, and participating in market events. These choices ultimately aid the market's expansion.

Some factors driving the market growth are growing awareness of sweet potatoes health benefits over potatoes, increasing applications of sweet potatoes in food & beverages, and growing awareness about health among consumers. However, limitations in terms of high prices of sweet potatoes are expected to hamper the market's growth.

Data Bridge Market Research analyses that the sweet potatoes market is expected to reach a value of USD 3,987.32 million by 2029, at a CAGR of 4.3% during the forecast period.

Market Definition

 Sweet potatoes are a type of root vegetable with a sweet flavor and a starchy texture. Sweet potatoes have a fibrous texture and are incredibly nutrient and mineral dense. Additionally, sweet potatoes enhance digestion and support gut health, among other advantages. Sweet potatoes are naturally anti-inflammatory and rich in antioxidants. Additionally, sweet potatoes come in various hues, including purple, orange, and other. Sweet potatoes are preferred in many functional foods and baby products because they are rich in multiple vitamins and minerals. Sweet potatoes are used in many different ways across regions, including

• Sweet potatoes are either eaten raw or processed through baking, roasting, boiling, freezing, drying, and other food products
• Sweet potatoes are used as a pigment to give cosmetics and food products color
• Beverages sweet potatoes are used to make functional beverages because of their sweetness and nutrient-rich makeup
• Nutritional supplement sweet potatoes are an appropriate choice for dietary and health supplements due to their high nutritional content.

Sweet Potatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers:

• RISE OF HEALTH AWARENESS AMONG CONSUMERS

Consumers are now more conscious of their health due to their changing lifestyles, so they are paying closer attention to what they have to eat. This alteration has increased consumers' popularity of plant-based, low-calorie, sugar-free, dairy-free, and gluten-free foods.

Growing rates of non-communicable diseases like cardiovascular disease, diabetes, cancer, obesity, and overweight among consumers contribute to this change in the population.

With this growing trend, consumers have been significantly adopting products such as sweet potatoes, as they are nutrition dense and gluten-free and have low calories, reducing the risk of various health issues and thus may drive the market's growth globally.

• INCREASING CONSUMPTION OF PROCESSED FOOD

The market consumption trend towards processed food has been driven by people's changing lifestyles and hectic schedules. The unfortunate Middle East and Africa spread of the coronavirus have caused this consumption to rise even further. Because of the rise in consumption, businesses have been forced to develop new products and healthier alternatives. Despite all the innovations, sweet potatoes are the only ones used as an ingredient in processed foods.

Thus with so many launches and expansion of manufacturers towards innovation in sweet potato products, the market for sweet potatoes will grow globally. Moreover, as the processed food market grows, the industry will see more new and innovative launches and developments concerning sweet potatoes, thus, driving the market towards a positive escalation.

Restraints

• HIGHER PRICE OF SWEET POTATO PRODUCTS COMPARED TO POTATOES

Sweet potato products are more expensive than potato products because of the high cost of raw materials. The fact that sweet potatoes are challenging to grow and demand more labor and money during cultivation is another factor contributing to the increase in the price of sweet potato products.

Due to the high cost of raw materials and the labor-intensive manufacturing process, there are now only a handful of significant market players, leading to sweet potato products' premium and pricey status. This is another factor contributing to the increase in the price of sweet potato products.

Consumers prefer potato-based products over sweet potatoes due to the higher price of sweet potatoes over potatoes, which may hinder the market's ability to grow sweet potato products.

Opportunities

• GROWTH TRADE FOR SWEET POTATOES

Trade tends to grow faster, innovate, improve sweet potato productivity, and provide their people with higher incomes and more opportunities. Open trade also benefits lower-income households by making goods and services more affordable.

The demand for healthy food products has been rising quickly globally. Due to their sweet and savory flavor, a select few food items, such as sweet potatoes, are particularly in demand with this rise. The market has seen a significant increase in the trade of this commodity, which has been rising year over year due to this increased demand.

Trade across the world leads to improving sweet potato productivity, and it also provides their people with higher incomes and more opportunities.       

Challenge

• UNFAVORABLE ENVIRONMENTAL CONDITION

Since sweet potatoes need specific weather and temperature ranges to thrive and grow, sweet potatoes are difficult to cultivate. Due to the changing weather, this poses a challenge for farmers all over the world. Various requirements for growing sweet potatoes include:

As a result, the production of sweet potatoes has decreased across regions due to weather variations and the specific temperature requirements of the crop, which has significantly impacted the Middle East and Africa market's expansion.

Post-COVID-19 Impact on Middle East and Africa Sweet Potatoes Market

Post the pandemic, the demand for Sweet potatoes has increased as there won't be any restrictions on movement; hence, the supply of products would be easy. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially increasing the demand for products. However, post-COVID, the need for Sweet potatoes has increased significantly due to good protein content and other available nutrients.

Recent Developments

• In August 2022, McDonald's Canada and McCain Foods Limited announced a new partnership to establish the Future of Potato Farming Fund, which will invest $1 million in education, demonstration, and cost-sharing grants to support potato farmers' adoption of regenerative practices and technology
• In December 2021, Strong Roots, a leading plant-based frozen food company, and McCain Foods, the family-owned Middle East and Africa leader in frozen potato specialties and appetizers, announced a strategic partnership, with McCain Foods investing USD 55 million in Strong Roots for a minority stake. The collaboration allows Strong Roots and McCain Foods to meet the Middle East and Africa consumer demand for healthy and natural food

Middle East and Africa Sweet Potatoes Market Scope

Middle East and Africa sweet potatoes market is segmented based on type, product type, nature, packaging type, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Whole Product
• Processed Sweet Potatoes
• Paste/Purees
• Sweet Potato Flour

On the basis of type, the Middle East and Africa sweet potatoes market is segmented into whole product, processed sweet potatoes, paste/purees, and sweet potato flour.

Product Type

• Fresh
• Frozen
• Dried
• Others

On the basis of product type, the Middle East and Africa sweet potatoes market is segmented into fresh, frozen, dried, and others.

Nature

• Conventional
• Organic

On the basis of nature, the Middle East and Africa sweet potatoes market is segmented into conventional and organic.

Packaging Type

• Bag
• Pouches
• Box
• Tray
• Others

On the basis of packaging type, the Middle East and Africa sweet potatoes market is segmented into bag, pouches, box, tray, and others.

End User

• Household
• Food service sector
• Food & beverages industry
• Others

On the basis of end user, the Middle East and Africa sweet potatoes market is segmented into household, food service sector, food and beverages industry, and others.

Distribution Channel

• Stored based retailing
• Online retail

On the basis of distribution channel, the Middle East and Africa sweet potatoes market is segmented into store-based retailing and online retail.

Sweet potatoes Market Regional Analysis/Insights

The sweet potatoes market is analyzed, and market size insights and trends are provided by country, type, product type, nature, packaging type, end user, and distribution channel.

The countries covered in the Middle East and Africa sweet potatoes market report are South Africa, United Arab Emirates, Saudi Arabia, Kuwait, and Rest of Middle East and Africa.

South Africa dominates the sweet potatoes market in the Middle East and Africa with a CAGR of around 6.3%. South Africa is the largest market for sweet potatoes. Growing awareness of Sweet potatoes health benefits over potatoes among consumers is the major reason for the growth Sweet potatoes market in the Middle East and Africa. The growth of this market will directly impact the development of the Sweet potatoes market. However, high prices of Sweet potatoes will likely restrict the market growth.

The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current and future trends. Data points like downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of the Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Sweet Potatoes Market Share Analysis

The sweet potatoes market competitive landscape provides details about the competitor. Components included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies focus on the sweet potatoes market.

The Kraft Heinz Company, Lamb Weston Holdings, Inc., Nestlé, and McCain Foods Limited are major players operating in the sweet potatoes market.

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