- In May 2025, PUMA launched a new line of motorsport-inspired driving shoes under its “SpeedCat Evo” series in collaboration with BMW M Motorsport. Designed for enhanced pedal control and long-distance driving comfort, the collection targets automotive enthusiasts across Asia-Pacific, especially in China, Japan, and South Korea. The release strengthens PUMA’s position in the premium driving footwear segment by merging motorsport performance with lifestyle appeal.
- In February 2025, Piloti, a Canadian driving shoe brand with growing Asia-Pacific distribution, expanded its footprint in Southeast Asia by launching its eco-friendly “Shift Eco” collection. Made from recycled leather and sustainable rubber soles, the product caters to the rising demand for environmentally conscious automotive accessories in countries like Singapore, Thailand, and Malaysia.
- In November 2024, Geox introduced its latest “DriveTech” line in Australia, integrating patented breathable sole technology with anti-slip rubber compounds for enhanced driving performance and all-day wearability. The launch targets urban commuters and performance car owners seeking a blend of style, comfort, and control.
- In October 2024, Sparco, renowned for its racing gear, partnered with Italian luxury brand Tod’s to co-develop a limited-edition luxury driving loafer. This high-end release, combining motorsport DNA with fashion craftsmanship, was launched in Tokyo and Seoul, targeting affluent consumers with a passion for racing-inspired fashion.
- In July 2024, Alpinestars launched its “Urban Motion” line across South and Southeast Asia, including India, Indonesia, and the Philippines. This collection focuses on affordability and versatility, offering casual driving shoes suitable for daily use. The move supports the brand’s strategy to capture market share among the region’s growing population of younger, style-conscious car owners.
