“increasing consumer preference for natural and organic products”
- The asia-pacific essential oils market is experiencing significant growth, driven by increasing consumer preference for natural and organic products across industries such as personal care, food and beverages, and aromatherapy. However, the surge in demand has raised environmental concerns.
- The booming demand for patchouli oil, a key ingredient in perfumes and essential oils, is contributing to deforestation in Sulawesi, Indonesia. Farmers are clearing forests to grow patchouli, threatening biodiversity and environmental sustainability in the region. Conservationists urge sustainable practices to balance economic needs with ecological preservation.
- The Western wellness industry's growing demand for frankincense is leading to overharvesting in Ethiopia, threatening the survival of Boswellia papyrifera trees. Researchers warn that if current practices continue, up to 90% of these trees could disappear by 2060.
- To address these challenges, companies are focusing on sustainable sourcing and innovative extraction methods. Irish enterprises like the Burren Perfumery and the Nature of Things exemplify this approach by emphasizing natural, cruelty-free products that align with environmental values.
