“Increased Use of Eco-Friendly and Recycled Sole Materials”
- Rising popularity of bio-based and recycled EVA and rubber compounds as consumers seek lower environmental impact and manufacturers respond with alternatives that maintain durability and performance, supported by brands such as Veja using Amazonian rubber in eco-sneakers
- Footwear companies are launching green collections to align with eco-conscious branding and appeal to Gen Z and millennial buyers, with Timberland unveiling its GreenStride soles made from sugarcane and natural rubber as part of its sustainability commitment
- Government mandates and ESG goals are accelerating the shift toward sustainable sole materials as countries enforce plastic bans and carbon targets, prompting brands to future-proof operations through circular design models
- For instance, Nike incorporates recycled sole materials under its sustainability initiative “Move to Zero” aiming for zero carbon and zero waste, showcasing that recycled content can be both high-performing and scalable across product categories
- As innovation continues in green material development and consumer interest intensifies, the demand for eco-friendly soles will likely dominate future product strategies and become a competitive differentiator in the global footwear market
