Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET
2.2.1 VENDOR POSITIONING GRID
2.2.2 TECHNOLOGY LIFE LINE CURVE
2.2.3 MARKET GUIDE
2.2.4 COMPANY POSITIONING GRID
2.2.5 COMAPANY MARKET SHARE ANALYSIS
2.2.6 MULTIVARIATE MODELLING
2.2.7 TOP TO BOTTOM ANALYSIS
2.2.8 STANDARDS OF MEASUREMENT
2.2.9 VENDOR SHARE ANALYSIS
2.2.10 DATA POINTS FROM KEY PRIMARY INTERVIEWS
2.2.11 DATA POINTS FROM KEY SECONDARY DATABASES
2.3 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET: RESEARCH SNAPSHOT
2.4 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1 PESTEL ANALYSIS
5.2 PORTER’S FIVE FORCES MODEL
6 INDUSTRY INSIGHTS
6.1 MICRO AND MACRO ECONOMIC FACTORS
6.2 PENETRATION AND GROWTH PROSPECT MAPPING
6.3 KEY PRICING STRATEGIES
6.4 INTERVIEWS WITH SPECIALIST
6.5 ANALYIS AND RECOMMENDATION
7 COST ANALYSIS BREAKDOWN
8 TECHNONLOGY ROADMAP
9 INNOVATION TRACKER AND STRATEGIC ANALYSIS
9.1 MAJOR DEALS AND STRATEGIC ALLIANCES ANALYSIS
9.1.1 JOINT VENTURES
9.1.2 MERGERS AND ACQUISITIONS
9.1.3 LICENSING AND PARTNERSHIP
9.1.4 TECHNOLOGY COLLABORATIONS
9.1.5 STRATEGIC DIVESTMENTS
9.2 NUMBER OF PRODUCTS IN DEVELOPMENT
9.3 STAGE OF DEVELOPMENT
9.4 TIMELINES AND MILESTONES
9.5 INNOVATION STRATEGIES AND METHODOLOGIES
9.6 RISK ASSESSMENT AND MITIGATION
9.7 FUTURE OUTLOOK
10 REGULATORY COMPLIANCE
10.1 REGULATORY AUTHORITIES
10.2 REGULATORY SUBMISSIONS
10.3 INTERNATIONAL HARMONIZATION
10.4 COMPLIANCE AND QUALITY MANAGEMENT SYSTEMS
10.5 REGULATORY CHALLENGES AND STRATEGIES
11 REIMBURSEMENT FRAMEWORK
12 OPPUTUNITY MAP ANALYSIS
13 VALUE CHAIN ANALYSIS
14 HEALTHCARE ECONOMY
14.1 HEALTHCARE EXPENDITURE
14.2 CAPITAL EXPENDITURE
14.3 CAPEX TRENDS
14.4 CAPEX ALLOCATION
14.5 FUNDING SOURCES
14.6 INDUSTRY BENCHMARKS
14.7 GDP RATION IN OVERALL GDP
14.8 HEALTHCARE SYSTEM STRUCTURE
14.9 GOVERNMENT POLICIES
14.1 ECONOMIC DEVELOPMENT
15 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY TYPE
15.1 OVERVIEW
15.2 TRADITIONAL
15.2.1 TELEVISION
15.2.2 RADIO
15.2.3 PRINT/INSERTS
15.2.3.1. NEWSPAPER
15.2.3.2. MAGAZINES
15.2.3.3. MEDICAL JOURNALS
15.2.4 DIRECT MAIL
15.2.5 OUTDOOR
15.3 PUBLIC RELATION
15.3.1 SPONSORSHIP
15.3.2 PUBLICITY AND PROMOTIONS
15.3.3 MEDIA COLLABORATION
15.3.4 COMMUNITY EVENTS
15.3.5 SHOWS AND EXHIBITIONS
15.3.6 INTERVIEWS AND APPEARANCE
15.3.7 OTHERS
15.4 ONLINE/DIGITAL MARKETING
15.4.1 SOCIAL MEDIA
15.4.1.1. FACEBOOK ADVERTISISNG
15.4.1.2. INSTAGRAM ADVERTISING
15.4.1.3. LINKEDIN
15.4.1.4. YOUTUBE
15.4.1.5. OTHERS
15.4.2 ONLINE ADVERTISING
15.4.3 MOBILE MARKETING
15.4.3.1. SMARTPHONES
15.4.3.2. TABLETS
15.4.3.3. OTHERS
15.4.4 SEARCH ENGINE OPTIMIZATION (SEO)
15.4.4.1. BRAND VISIBILITY
15.4.4.2. MOBILE AND VOICE SEARCH OPTIMIZATION
15.4.4.3. CONTENT ANALYSIS
15.4.4.4. GENERIC SEARCH
15.4.4.5. GEOFENCING / LOCATION BASED TRACKING
15.4.4.6. OTHERS
15.4.5 REPUTATION MANAGEMENT
15.4.6 PAID SEARCH
15.4.6.1. COST-PER-MILE (CPM)
15.4.6.2. PAY-PER-CLICK (PPC)
15.4.7 VIRTUAL REALITY MARKETING
15.4.8 EMAIL MARKETING
15.4.8.1. COMMUNICATION MANAGEMENT/MARKETING EMAIL
15.4.8.2. INFORMATION DELIVERY
15.4.8.3. PATIENTS ENGAGEMENT/ PATIENT HEALTH EMAILS
15.4.8.4. TRANSACTIONAL HEALTHCARE EMAILS (APPOINTMENTS/BILLING & INSURANCE)
15.4.9 CONTENT MARKETING
15.4.9.1. BLOGS
15.4.9.2. VIDEOS
15.4.9.3. E-BOOKS
15.4.9.4. INFOGRAPHICS
15.4.10 INSTANT MESSAGE MARKETING
15.4.11 AFFILIATE MARKETING
15.5 EMPLOYER MARKETING
15.5.1 BUSINESS TARGETS
15.5.2 MEETING AND PRESENTATION
15.5.3 SALES SYSTEM
15.5.4 OTHERS
15.6 UNIQUE BRANDING AND AWARENESS
15.6.1 PRODUCTS AND SERVICES
15.6.2 PRICING
15.6.3 PACKAGING
15.6.4 OTHERS
15.7 PHYSICIANS REFFERRALS
15.7.1 TEXTS AND E MAIL
15.7.2 REPORTS
15.7.3 CASE STUDIES
15.7.4 COLLATERAL
15.7.5 CME EVENTS
15.7.6 PRACTICE REP
15.8 INTERNAL MARKETING
15.8.1 TEXTS AND E MAIL
15.8.2 EVENTS
15.8.3 TESTIMONIALS AND REVIEW
15.8.4 TRACKING SYSTEM
15.8.5 PATIENT EXPERIENCE
15.8.6 PHONE COMMUNICATION
15.8.7 INTERNAL SIGNAGE
15.8.8 OTHERS
15.9 OTHERS
16 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY
16.1 OVERVIEW
16.2 PERSONAL DATA TRACKING
16.3 TELEMEDICINE
16.4 ARTIFICIAL INTELLIGENCE
16.5 OTHERS
17 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY APPROACH
17.1 OVERVIEW
17.2 HEALTHCARE PROFESSIONAL (DETAILING)
17.2.1 BY TECHNOLOGY
17.2.1.1. PERSONAL DATA TRACKING
17.2.1.2. TELEMEDICINE
17.2.1.3. ARTIFICIAL INTELLIGENCE
17.2.1.4. OTHERS
17.3 DIRECT TO CONSUMER (DTC)
17.3.1 BY TECHNOLOGY
17.3.1.1. PERSONAL DATA TRACKING
17.3.1.2. TELEMEDICINE
17.3.1.3. ARTIFICIAL INTELLIGENCE
17.3.1.4. OTHERS
18 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY MODE
18.1 OVERVIEW
18.2 ONLINE
18.2.1 SEARCH ADVERTISING
18.2.2 DISPLAY ADVERTISING
18.2.3 VIDEO ADVERTISING
18.2.4 NATIVE ADVERTISING
18.3 OFFLINE
18.3.1 HEALTHCARE FACILITY
18.3.2 IN-HOME/ IN PERSON
19 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY PLATFORM
19.1 OVERVIEW
19.2 MOBILE
19.2.1 IPHONES
19.2.2 ANDROID
19.3 DESKTOP
19.4 LAPTOP
20 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY APPLICATION
20.1 OVERVIEW
20.2 PHARMACEUTICALS
20.2.1 BY TYPE
20.2.1.1. TRADITIONAL
20.2.1.2. PUBLIC RELATION
20.2.1.3. ONLINE/DIGITAL MARKETING
20.2.1.4. EMPLOYER MARKETING
20.2.1.5. UNIQUE BRANDING AND AWARENESS
20.2.1.6. PHYSICIANS REFFERRALS
20.2.1.7. INTERNAL MARKETING
20.2.1.8. OTHERS
20.3 BIOPHARMACEUTICALS
20.3.1 BY TYPE
20.3.1.1. TRADITIONAL
20.3.1.2. PUBLIC RELATION
20.3.1.3. ONLINE/DIGITAL MARKETING
20.3.1.4. EMPLOYER MARKETING
20.3.1.5. UNIQUE BRANDING AND AWARENESS
20.3.1.6. PHYSICIANS REFFERRALS
20.3.1.7. INTERNAL MARKETING
20.3.1.8. OTHERS
20.4 MEDICAL DEVICES AND EQUIPMENTS
20.4.1 BY TYPE
20.4.1.1. TRADITIONAL
20.4.1.2. PUBLIC RELATION
20.4.1.3. ONLINE/DIGITAL MARKETING
20.4.1.4. EMPLOYER MARKETING
20.4.1.5. UNIQUE BRANDING AND AWARENESS
20.4.1.6. PHYSICIANS REFFERRALS
20.4.1.7. INTERNAL MARKETING
20.4.1.8. OTHERS
20.5 WEARABLES
20.5.1 BY TYPE
20.5.1.1. TRADITIONAL
20.5.1.2. PUBLIC RELATION
20.5.1.3. ONLINE/DIGITAL MARKETING
20.5.1.4. EMPLOYER MARKETING
20.5.1.5. UNIQUE BRANDING AND AWARENESS
20.5.1.6. PHYSICIANS REFFERRALS
20.5.1.7. INTERNAL MARKETING
20.5.1.8. OTHERS
20.6 VACCINE
20.6.1 BY TYPE
20.6.1.1. TRADITIONAL
20.6.1.2. PUBLIC RELATION
20.6.1.3. ONLINE/DIGITAL MARKETING
20.6.1.4. EMPLOYER MARKETING
20.6.1.5. UNIQUE BRANDING AND AWARENESS
20.6.1.6. PHYSICIANS REFFERRALS
20.6.1.7. INTERNAL MARKETING
20.6.1.8. OTHERS
20.7 MEDICAL INSURANCE
20.7.1 BY TYPE
20.7.1.1. TRADITIONAL
20.7.1.2. PUBLIC RELATION
20.7.1.3. ONLINE/DIGITAL MARKETING
20.7.1.4. EMPLOYER MARKETING
20.7.1.5. UNIQUE BRANDING AND AWARENESS
20.7.1.6. PHYSICIANS REFFERRALS
20.7.1.7. INTERNAL MARKETING
20.7.1.8. OTHERS
20.8 OVER-THE-COUNTER DRUGS
20.8.1 BY TYPE
20.8.1.1. TRADITIONAL
20.8.1.2. PUBLIC RELATION
20.8.1.3. ONLINE/DIGITAL MARKETING
20.8.1.4. EMPLOYER MARKETING
20.8.1.5. UNIQUE BRANDING AND AWARENESS
20.8.1.6. PHYSICIANS REFFERRALS
20.8.1.7. INTERNAL MARKETING
20.8.1.8. OTHERS
20.9 FITNESS AND DIET
20.9.1 BY TYPE
20.9.1.1. TRADITIONAL
20.9.1.2. PUBLIC RELATION
20.9.1.3. ONLINE/DIGITAL MARKETING
20.9.1.4. EMPLOYER MARKETING
20.9.1.5. UNIQUE BRANDING AND AWARENESS
20.9.1.6. PHYSICIANS REFFERRALS
20.9.1.7. INTERNAL MARKETING
20.9.1.8. OTHERS
20.1 HEALTH AND HYGIENE
20.10.1 BY TYPE
20.10.1.1. TRADITIONAL
20.10.1.2. PUBLIC RELATION
20.10.1.3. ONLINE/DIGITAL MARKETING
20.10.1.4. EMPLOYER MARKETING
20.10.1.5. UNIQUE BRANDING AND AWARENESS
20.10.1.6. PHYSICIANS REFFERRALS
20.10.1.7. INTERNAL MARKETING
20.10.1.8. OTHERS
20.11 BIOTECH COMPANIES
20.11.1 BY TYPE
20.11.1.1. TRADITIONAL
20.11.1.2. PUBLIC RELATION
20.11.1.3. ONLINE/DIGITAL MARKETING
20.11.1.4. EMPLOYER MARKETING
20.11.1.5. UNIQUE BRANDING AND AWARENESS
20.11.1.6. PHYSICIANS REFFERRALS
20.11.1.7. INTERNAL MARKETING
20.11.1.8. OTHERS
20.12 CORRECTIVE LENSES AND GLASSES
20.12.1 BY TYPE
20.12.1.1. TRADITIONAL
20.12.1.2. PUBLIC RELATION
20.12.1.3. ONLINE/DIGITAL MARKETING
20.12.1.4. EMPLOYER MARKETING
20.12.1.5. UNIQUE BRANDING AND AWARENESS
20.12.1.6. PHYSICIANS REFFERRALS
20.12.1.7. INTERNAL MARKETING
20.12.1.8. OTHERS
20.13 MEDICAL SPAS
20.13.1 BY TYPE
20.13.1.1. TRADITIONAL
20.13.1.2. PUBLIC RELATION
20.13.1.3. ONLINE/DIGITAL MARKETING
20.13.1.4. EMPLOYER MARKETING
20.13.1.5. UNIQUE BRANDING AND AWARENESS
20.13.1.6. PHYSICIANS REFFERRALS
20.13.1.7. INTERNAL MARKETING
20.13.1.8. OTHERS
20.14 SENIOR HOME CARE SERVICES
20.14.1 BY TYPE
20.14.1.1. TRADITIONAL
20.14.1.2. PUBLIC RELATION
20.14.1.3. ONLINE/DIGITAL MARKETING
20.14.1.4. EMPLOYER MARKETING
20.14.1.5. UNIQUE BRANDING AND AWARENESS
20.14.1.6. PHYSICIANS REFFERRALS
20.14.1.7. INTERNAL MARKETING
20.14.1.8. OTHERS
20.15 HOSPITALS AND CLINICS
20.15.1 BY TYPE
20.15.1.1. TRADITIONAL
20.15.1.2. PUBLIC RELATION
20.15.1.3. ONLINE/DIGITAL MARKETING
20.15.1.4. EMPLOYER MARKETING
20.15.1.5. UNIQUE BRANDING AND AWARENESS
20.15.1.6. PHYSICIANS REFFERRALS
20.15.1.7. INTERNAL MARKETING
20.15.1.8. OTHERS
20.16 OTHERS
21 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, BY COUNTRY
ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
21.1 ASIA-PACIFIC
21.1.1.1. CHINA
21.1.1.2. JAPAN
21.1.1.3. SOUTH KOREA
21.1.1.4. INDIA
21.1.1.5. SINGAPORE
21.1.1.6. AUSTRALIA
21.1.1.7. MALAYSIA
21.1.1.8. PHILIPPINES
21.1.1.9. THAILAND
21.1.1.10. INDONESIA
21.1.1.11. REST OF ASIA-PACIFIC
21.2 KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES
22 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, COMPANY LANDSCAPE
22.1 COMPANY SHARE ANALYSIS: ASIA-PACIFIC
22.2 MERGERS & ACQUISITIONS
22.3 NEW PRODUCT DEVELOPMENT AND APPROVALS
22.4 EXPANSIONS
22.5 REGULATORY CHANGES
22.6 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
23 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, SWOT & DBMR ANALYSIS
24 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, COMPANY PROFILE
24.1 SYNEOS HEALTH COMMUNICATIONS
24.1.1 COMPANY SNAPSHOT
24.1.2 REVENUE ANALYSIS
24.1.3 PRODUCT PORTFOLIO
24.1.4 RECENT DEVELOPMENTS
24.2 JOHNSON & JOHNSON SERVICES, INC.
24.2.1 COMPANY SNAPSHOT
24.2.2 REVENUE ANALYSIS
24.2.3 PRODUCT PORTFOLIO
24.2.4 RECENT DEVELOPMENTS
24.3 PFIZER
24.3.1 COMPANY SNAPSHOT
24.3.2 REVENUE ANALYSIS
24.3.3 PRODUCT PORTFOLIO
24.3.4 RECENT DEVELOPMENTS
24.4 MCCANN HEALTH
24.4.1 COMPANY SNAPSHOT
24.4.2 REVENUE ANALYSIS
24.4.3 PRODUCT PORTFOLIO
24.4.4 RECENT DEVELOPMENTS
24.5 HAVAS LYNX GROUP (HAVAS HEALTH GLOBAL NETWORK)
24.5.1 COMPANY SNAPSHOT
24.5.2 REVENUE ANALYSIS
24.5.3 PRODUCT PORTFOLIO
24.5.4 RECENT DEVELOPMENTS
24.6 MEDITWITT
24.6.1 COMPANY SNAPSHOT
24.6.2 REVENUE ANALYSIS
24.6.3 PRODUCT PORTFOLIO
24.6.4 RECENT DEVELOPMENTS
24.7 CHEERS CREATIVES
24.7.1 COMPANY SNAPSHOT
24.7.2 REVENUE ANALYSIS
24.7.3 PRODUCT PORTFOLIO
24.7.4 RECENT DEVELOPMENTS
24.8 RAYADCOM
24.8.1 COMPANY SNAPSHOT
24.8.2 REVENUE ANALYSIS
24.8.3 PRODUCT PORTFOLIO
24.8.4 RECENT DEVELOPMENTS
24.9 OPEN HEALTH
24.9.1 COMPANY SNAPSHOT
24.9.2 REVENUE ANALYSIS
24.9.3 PRODUCT PORTFOLIO
24.9.4 RECENT DEVELOPMENTS
24.1 PMLIVE
24.10.1 COMPANY SNAPSHOT
24.10.2 REVENUE ANALYSIS
24.10.3 PRODUCT PORTFOLIO
24.10.4 RECENT DEVELOPMENTS
24.11 HEALTHCARE DMS
24.11.1 COMPANY SNAPSHOT
24.11.2 REVENUE ANALYSIS
24.11.3 PRODUCT PORTFOLIO
24.11.4 RECENT DEVELOPMENTS
24.12 DOCSTOCK
24.12.1 COMPANY SNAPSHOT
24.12.2 REVENUE ANALYSIS
24.12.3 PRODUCT PORTFOLIO
24.12.4 RECENT DEVELOPMENTS
24.13 COSMETICS CHINA AGENCY
24.13.1 COMPANY SNAPSHOT
24.13.2 REVENUE ANALYSIS
24.13.3 PRODUCT PORTFOLIO
24.13.4 RECENT DEVELOPMENTS
24.14 OXYGEN TWO POINT ZERO COMPANY LIMITED
24.14.1 COMPANY SNAPSHOT
24.14.2 REVENUE ANALYSIS
24.14.3 PRODUCT PORTFOLIO
24.14.4 RECENT DEVELOPMENTS
24.15 IPG HEALTH
24.15.1 COMPANY SNAPSHOT
24.15.2 REVENUE ANALYSIS
24.15.3 PRODUCT PORTFOLIO
24.15.4 RECENT DEVELOPMENTS
24.16 THE BLOC
24.16.1 COMPANY SNAPSHOT
24.16.2 REVENUE ANALYSIS
24.16.3 PRODUCT PORTFOLIO
24.16.4 RECENT DEVELOPMENTS
24.17 PHARMA INTERNATIONAL, INC.
24.17.1 COMPANY SNAPSHOT
24.17.2 REVENUE ANALYSIS
24.17.3 PRODUCT PORTFOLIO
24.17.4 RECENT DEVELOPMENTS
24.18 SPLICE MARKETING
24.18.1 COMPANY SNAPSHOT
24.18.2 REVENUE ANALYSIS
24.18.3 PRODUCT PORTFOLIO
24.18.4 RECENT DEVELOPMENTS
24.19 WELLMARK
24.19.1 COMPANY SNAPSHOT
24.19.2 REVENUE ANALYSIS
24.19.3 PRODUCT PORTFOLIO
24.19.4 RECENT DEVELOPMENTS
24.2 VIVIDUS
24.20.1 COMPANY SNAPSHOT
24.20.2 REVENUE ANALYSIS
24.20.3 PRODUCT PORTFOLIO
24.20.4 RECENT DEVELOPMENTS
NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDY AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST
25 CONCLUSION
26 QUESTIONNAIRE
27 RELATED REPORTS
28 ABOUT DATA BRIDGE MARKET RESEARCH
