- In April 2025, Alpro, a leading plant-based beverage brand, announced a significant shift in its production strategy by sourcing British-grown oats for its oat milk products. This move aims to enhance sustainability and support local agriculture. The transition is facilitated by the high-tech Navara Oat Milling facility in Northamptonshire, which processes the locally sourced oats for Alpro's production needs.
- In January 2025, Oatly Group AB partnered with Nespresso to launch a limited-edition coffee blend designed specifically for oat milk enthusiasts. The Nespresso Oatly Barista Edition Coffee offers rich, biscuity notes that complement Oatly's oat drink, catering to the growing demand for plant-based coffee alternatives.
- In October 2024, Rude Health, a prominent UK-based plant-based milk producer, was acquired by Finnish dairy company Oddlygood. This acquisition aims to expand Oddlygood's presence in the UK market and diversify its plant-based product offerings. Rude Health's co-founder, Camilla Barnard, will continue to contribute as a brand consultant post-acquisition.
- In 2024, Alpro expanded its chilled product portfolio by introducing six new items, including plant-based protein drinks and yogurt alternatives. Notably, the Creamy Oat & Almond No-Sugars range was extended with a 500ml option. These products are fortified with calcium and vitamins, aligning with consumer preferences for nutritious, low-sugar plant-based beverages
- In 2024, Oatly Group AB collaborated with Germany's largest coffee chain, Coffee Fellows, to offer dairy-free oat-based beverages across approximately 275 outlets in Germany, Austria, Belgium, Luxembourg, and the Netherlands. This partnership aims to increase the accessibility of plant-based options in mainstream coffee shops.
- In September 2023, Boermarke, a Dutch dairy company with over three decades in the industry, announced its transition to exclusively producing plant-based dairy products. The company aims to make these products available in all European supermarkets within three years, reflecting a significant shift towards plant-based alternatives in the dairy sector
