- Ready to Drink (RTD) and High Strength Premixes are pre-mixed alcoholic beverages offering convenience, consistent taste, and portability, making them a popular choice in social gatherings, nightlife, and home consumption settings
- The escalating demand for RTD beverages is fueled by changing consumer lifestyles, increasing acceptance of alcohol consumption among younger demographics, and the growing influence of Western drinking culture in urban areas
- Thailand dominated the Asia-Pacific RTD/High Strength Premixes market with the largest revenue share of 33.45% in 2024, driven by a well-established tourism industry, widespread availability of RTD products, and a strong nightlife culture
- The Philippines is expected to be the fastest-growing country in the RTD/High Strength Premixes market during the forecast period due to rising urbanization, increasing disposable incomes, and a growing trend of socializing among millennials and Gen Z consumers
- The malt-based RTDS segment dominated the largest market revenue share of 38.5% in 2024, driven by strong consumer preference in Thailand, where high alcohol consumption per capita fuels demand for malt-based products such as hard seltzers and flavored alcoholic beverages
