- The stevia market is driven by rising health awareness and sugar reduction trends. Increasing demand in food, beverages, and pharmaceuticals fuels steady growth worldwide, supported by regulatory approvals.
- Innovations in stevia formulations, expanding applications, and growing organic product demand enhance market prospects. Strategic collaborations among manufacturers boost product availability and penetration in emerging and mature markets globally.
- China dominates the Asia-Pacific stevia market with over 40% share, driven by large population, increasing diabetic prevalence, expanding food processing industry, and government support for natural sweetener adoption across food and beverage sectors.
- India is the fastest-growing stevia market in Asia-Pacific due to rising health consciousness, expanding dairy and confectionery sectors, improving distribution infrastructure, and increasing investments in stevia cultivation and processing technologies.
- The powder extract segment dominates the Asia-Pacific stevia market with around 45% share, favoured for its stability, ease of formulation, and wide use in beverages, bakery, confectionery, and dairy products across the region.
