- The market is witnessing steady growth due to rising consumer inclination toward functional foods rich in vitamins, minerals, and antioxidants, which sunflower seeds provide
- Sunflower seeds are widely consumed in roasted form and are increasingly used in breakfast cereals, energy bars, and bakery products, enhancing their visibility in the health food segment
- China dominated the Asia-Pacific sunflower seeds market with the largest revenue share in 2024, driven by high consumption of sunflower seeds as traditional snacks, strong domestic production, and growing demand for sunflower oil in both household and industrial applications
- Japan is expected to witness the highest compound annual growth rate (CAGR) in the Asia-Pacific sunflower seeds market due to increasing interest in functional foods, rising demand for plant-based snacks, and a growing emphasis on nutritional wellness
- The kernel/hulled segment held the largest revenue share in 2024, driven by its widespread use in ready-to-eat snacks, bakery products, and cooking ingredients. Consumers favor hulled sunflower seeds due to their convenience and ease of use in both household and industrial applications. In addition, this type is often preferred by food processors for its versatility and nutritional profile
