- In May 2025, Strongbow launched its new strawberry-flavored cider in the UK, marking its first flavor innovation in over a decade. The move aims to attract younger consumers and revitalize the brand's presence in the competitive cider market.
- In June 2024, Indian spirits group Radico Khaitan entered a partnership with Danish distribution platform Bemakers to enhance its presence in Europe. The collaboration focuses on expanding Radico Khaitan's brand portfolio across European markets, tapping into the growing demand for diverse spirits.
- In August 2025, Oyster Gin launched Wild Citrus, a limited-edition gin blending wild citrus fruits to offer a fresh, vibrant flavor. This new release targets the rising consumer interest in unique, artisanal spirits across Europe, aiming to capture market share by appealing to those seeking innovative and high-quality gin options.
- In October 2025, Neurita Tequila partnered with European distributors to expand its presence across key markets. This collaboration aims to increase brand visibility and accessibility, capitalizing on the growing popularity of premium tequila in Europe. The partnership strengthens Neurita’s distribution network and positions the brand for significant growth across the continent.
- In November 2025, Glenmorangie launched Infinita 18 Years Old, a premium single malt whisky aged for 18 years. This sophisticated expression targets whisky connoisseurs seeking depth and elegance in flavor. The release reinforces Glenmorangie’s reputation for craftsmanship and quality, catering to the increasing demand for luxury spirits within the European whisky market.
