“Increasing Popularity of At-Home Beauty Treatments”
- The growing trend of at-home beauty treatments in the Europe dermatology devices market is becoming increasingly popular, driven by the demand for convenience and cost-effective skincare solutions
- For instance, handheld devices for skin rejuvenation and acne treatment, such as the Foreo Luna facial cleansing brush, have seen a surge in popularity due to their ease of use and affordability
- The COVID-19 pandemic accelerated the demand for at-home beauty devices as consumers sought alternative ways to maintain their skincare routines without visiting clinics or salons
- For instance, brands such as Philips have introduced more advanced laser hair removal devices for home use, providing consumers with the convenience of permanent hair removal from home
- In addition, social media influencers and beauty bloggers are driving the popularity of these devices, with users posting about their successful results, further promoting the trend
