- In February 2023, Kao announces the launch of Bioré UV Aqua Rich Airy Hold Cream, a new skincare product offering high-level UV protection. This cream is designed to protect the skin from sun damage while providing a lightweight, breathable feel, making it ideal for everyday use without heaviness. The key benefit is its ability to deliver effective sun protection while keeping the skin feeling fresh and comfortable. Exclusively available at selected outlets, the product offers an advanced sun care solution that combines both protection and comfort, catering to consumers seeking lightweight, high-performance skincare
- In February 2023, Kao announces a new global campaign for Bioré UV, in collaboration with K-pop group Stray Kids, titled "SUNLIGHT IS YOUR SPOTLIGHT." The campaign aims to raise awareness about the importance of sun protection while promoting Bioré UV products. It encourages people to embrace sun care as part of an active lifestyle, highlighting the brand’s effective UV protection. The key benefit of this campaign is educating consumers on the significance of skincare and UV protection in daily routines, using the influence of Stray Kids to reach a wider, global audience
- In August 2022, Kao announces its acquisition of Bondi Sands, an Australian brand renowned for its self-tanning and sun care products. This acquisition aims to expand Kao’s presence in the global skincare and sun care market, enhancing its portfolio with high-quality tanning solutions. The key benefit of this acquisition is the addition of Bondi Sands’ popular products, allowing Kao to better cater to consumers seeking sun-kissed skin and effective sun protection. This move strengthens Kao's position in the growing self-tanning and sun care segments, providing more options for skincare enthusiasts worldwide
- In November 2023, Haihang Industry participated in Chemspec Europe 2024, held at the Düsseldorf Exhibition Center in Germany from June 19th to 20th. This event marked the 37th International Exhibition for Fine and Specialty Chemicals. At Booth No. C17, Haihang showcased over 60 of their latest chemical products, including cosmetic ingredients, biocide raw materials, pigment and dye raw materials, and intermediate products. During the exhibition, Haihang hosted 89 customers, providing product brochures, souvenirs, and customer gifts to showcase their industry expertise and commitment to quality service, fostering strong business relationships. They engaged with peers from the global chemical industry, exploring the latest market trends and technological advancements
