Europe Health and Wellness Food Market, By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers), Industry Trends and Forecast to 2029.
Market Analysis and Insights
The global health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and active lifestyle is a major element driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth. However, high prices of health and wellness foods and high maintenance costs may hamper the market's growth.
The rising consumption of organic food made from natural ingredients over inorganic products will open up new chances for the global health and wellness food market. In contrast, high competition among market players may challenge the market's growth.
Data Bridge Market Research analyses that the Europe health and wellness food market will grow at a CAGR of 9.0% during the forecast period of 2022 to 2029.
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Year
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2020 (Customizable to 2019 - 2015)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers)
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Regions Covered
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Spain, Italy, France, Germany, U.K, Switzerland, Netherlands, Belgium, Russia, Turkey and rest of Europe
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Market Players Covered
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Maspex, PepsiCo, General Mills Inc., Mars, Incorporated, Nestlé, Danone, Abbott, Huel Inc., GSK Group of Companies, Clif Bar & Company, Yoplait USA, Inc., Chobani, LLC., SO DELICIOUS DAIRY FREE, The Simply Good Foods Company, Mondelez International, Kellogg Co., The Quaker Oats Company, Yakult Honsha Co., Ltd., LIBERTÉ
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Market Definition
Food, Health, and Wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension and stress and exercising regularly. Food, Health, and Well-Being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.
Europe Health and Wellness Food Market Dynamics
Drivers
- Growing expenditure on healthy food products
Consumer disposable income increased, and households had more money to either save or spend on food, which naturally led to a growth in consumption of healthy food products, creating demand for the global health and wellness food market. Thus, increasing the disposable income of consumers enables them to buy more nutritional beverages to live a healthy life, boosting the market growth. Furthermore, increasing expenditure on healthy and nutritional food has driven the demand for food products that help people maintain their health.
Thus, it can be seen that due to the increase in disposable income, consumers spend more money on healthy products such as nutritional beverages to stay healthy, which is expected to drive the growth of the Europe health and wellness food market.
- Growing demand for clean label food
Clean label food products contain ingredients that are most natural and less processed. Consumers are opting for healthy and hygienic food options to live a healthier lifestyle, thus increasing the demand for health & wellness food products. Consumers are becoming more inclined toward clean, labelled food free from preservatives or additives to continue a particular lifestyle. Also, the awareness regarding promoting a sustainable environment by using clean label products is boosting the market's growth. The rising demand for clean label food enables health & wellness manufacturers to introduce more products, which adds to the market's growth.
Therefore, the increasing number of manufacturers gaining clean label safety products to offer high-quality products to the consumers and fulfill their growing need for clean label & healthy food is expected to propel the market growth of the Europe health and wellness food market.
Opportunities
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Change in eating habits and lifestyle of millennials
The millennials' changing eating habits are more inclined towards conscious indulgence, which means that while they want to indulge in eating out and eating right, they want to be mindful of what they eat and select their places after thorough consideration. Millennials are willing to pay for fresh, healthy food. They love food and flavors from multiple cultures and engage in distribution channels like meal services and smoothie deliveries. Thus, the changing eating habits of millennials create an opportunity for the Europe health and wellness food market.
Thus, these changing eating preferences create an opportunity for the nutritional food and beverages market, and manufacturers are trying to fulfill the demands of millennials. This is projected to create ample opportunities for the growth of the Europe health and wellness food product market.
Restraints/Challenges
- Lack of awareness among people and skepticism towards healthy food & beverages
The limited or lack of awareness about the health benefits and nutritional value of nutritional food & beverages creates skepticism about the products. Consumers are hesitant about consuming nutritional beverages due to increased contamination and adulteration in food & beverages. Thus, this ultimately creates skepticism among the consumers, who think twice before buying the food or beverage to avoid the side effects. This is the key challenging factor for the market growth. Lack of understanding about nutritional labeling on food & beverages creates confusion among consumers. The nutritional labels can be misleading, and in some cases, these are false claims, creating hesitation among consumers to choose proper healthy food & beverages.
However, manufacturers are trying to add more value to the nutritional and healthy beverages and clearly label the products' nutritional value.
Thus, the increasing skepticism and lack of awareness about the nutritional content and health benefits of health and wellness products among some consumers may hamper the market's growth.
Post-COVID-19 Impact on Europe Health and Wellness Food Market
The COVID-19 pandemic has affected the global health and wellness food market significantly. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially decreasing the demand for food products. However, post covid, the demand for health and wellness food products has increased significantly owing to increased awareness about the side effects of unhealthy food and the urge to stay fit and healthy. Consumers are trying to have the most nutritious products such as plant-based, vegan, and nutritional food and beverages to avoid medical conditions.
Thus, the trend of having healthy eating patterns has significantly affected the market, which is leading the market towards rapid growth in the coming years.
Recent Developments
- In May 2022, Oreo is launching a new range of gluten-free Oreos in the United States, Oreo Zero in China, Lacta Intense in Brazil, and Caramilk, a chocolate product, in Australia. These products result from new formulations for health-conscious consumers as health and well-being continue to be a focus of innovation for the company
Europe Health and Wellness Food Market Scope
Europe health and wellness food market are segmented on type, calorie content, nature, fat content, category, free from the category, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Functional Food
- Fortified and Healthy Bakery Products
- Healthy Snacks
- BFY Foods
- Beverages
- Chocolates
- Others
By type, the Europe health and wellness food market is segmented into functional food, fortified and healthy, bakery products, healthy snacks, BFY foods, beverages, chocolates, and others.
Calorie Content
- No calorie
- Low calories
- Reduced calorie
By calorie content, the Europe health and wellness food market is segmented into no calorie, low calories, and reduced calorie.
Nature
- Non-GMO
- GMO
By nature, the Europe health and wellness food market is segmented into non-GMO and GMO.
Fat Content
- No fat
- Low fat,
- Reduced-fat
By fat content, the Europe health and wellness food market is segmented into no fat, low fat, and reduced fat.
Category
- Conventional
- Organic
By category, the Europe health and wellness food market is segmented into conventional and organic
Free From Category
- Gluten-Free
- Dairy-Free
- Soy-Free
- Nut-Free
- Lactose-Free
- Artificial Flavor Free
- Artificial Color Free
- Others
By free from category, the Europe health and wellness food market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free and others.
Distribution Channel
- Store-based retailers
- Non-store retailers
By distribution channel, the Europe health and wellness food market is segmented into store based retailers and non-store retailers.
Europe Health and Wellness Food Market Regional Analysis/Insights
Europe health and wellness food market are analyzed, and market size insights and trends are provided based on as referenced above.
The countries covered in the Europe health and wellness food market report are the Spain, Italy, France, Germany, U.K, Switzerland, Netherlands, Belgium, Russia, Turkey and rest of Europe.
Spain is expected to dominate the Europe health and wellness food market regarding market share and revenue. It is estimated to maintain its dominance during the forecast period due to the rising trend of increased consumption of healthy food and beverage and growing consumer demand for functional food.
The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Global brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Health and Wellness Food Market Share Analysis
The Europe Health and Wellness Food Market competitive landscape details the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on Europe health and wellness food market.
Some of the major players operating in the Europe Health and Wellness Food Market are Maspex, PepsiCo, General Mills Inc., Mars, Incorporated, Nestlé, Danone, Abbott, Huel Inc., GSK Group of Companies, Clif Bar & Company, Yoplait USA, Inc., Chobani, LLC., SO DELICIOUS DAIRY FREE, The Simply Good Foods Company, Mondelez International, Kellogg Co., The Quaker Oats Company, Yakult Honsha Co., Ltd., LIBERTÉ among others.
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