Medical aesthetic has a rich history that dates backs in ancient civilizations, where beauty treatments were practiced using natural remedies and early forms of cosmetic procedures. In the early 20th century, medical aesthetics began to merge with advancements in medical technology, with innovations such as the first injectable collagen for wrinkle treatment in the 1970s. The development of Botox in the 1980s marked a major milestone, introducing non-surgical facial rejuvenation. Over the decades, the field expanded with the advent of laser technologies, dermal fillers, and non-invasive body contouring treatments. Today, medical aesthetics combines advanced technology with the growing desire for non-invasive cosmetic procedures, making it a rapidly growing industry in Europe healthcare.
