- In January 2025, Samsung unveiled the MICRO LED Beauty Mirror at CES 2025, developed in collaboration with Amorepacific, a leading Korean cosmetics brand. This innovative mirror utilizes AI to analyze skin characteristics such as wrinkles, pores, pigmentation, and erythema within 30 seconds. With an accuracy exceeding 85%, it provides personalized skincare recommendations and product suggestions. The mirror features a 21-inch microLED panel offering high reflectance and transmittance, ensuring clear visibility while delivering beauty insights. This launch underscores Samsung's commitment to integrating advanced display technology with personalized health and beauty solutions.
- In March 2025, Gentex Corporation introduced its latest auto-dimming smart rearview mirrors at the 2025 European Tech Seminar in Frankfurt, Germany. These mirrors feature enhanced adaptive lighting and integration with advanced driver-assistance systems (ADAS). Designed to improve driver safety and comfort, they automatically adjust to changing light conditions and provide real-time alerts for blind spots and lane departures. The mirrors are compatible with electric vehicles (EVs), aligning with the growing demand for smart automotive technologies in Europe.
- In February 2025, Ficosa Internacional SA launched a new smart mirror system tailored for electric vehicles at the 2025 International Motor Show in Geneva, Switzerland. The system integrates cameras and sensors to replace traditional side mirrors, offering improved aerodynamics and reduced energy consumption. It provides drivers with enhanced visibility and real-time data on vehicle surroundings, contributing to safer and more efficient driving experiences. This innovation reflects Ficosa's commitment to advancing smart mobility solutions in the European market.
- In April 2025, Murakami Corporation introduced a new smart mirror designed for retail applications at the 2025 Retail Technology Expo in Paris, France. The mirror features augmented reality capabilities, allowing customers to virtually try on clothing and accessories. It also offers personalized product recommendations based on customer preferences and browsing history. This product aims to enhance the shopping experience and streamline inventory management for retailers in Europe.
- In May 2025, Séura launched a new smart mirror with integrated home automation features at the 2025 Home & Garden Show in Milan, Italy. The mirror connects with various smart home devices, allowing users to control lighting, temperature, and security systems through voice commands and touch gestures. It also provides real-time news updates, weather forecasts, and calendar reminders, serving as a central hub for home management. Séura's innovation aims to simplify daily routines and enhance convenience for homeowners in Europe.



