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Global Active, Smart and Intelligent Packaging Market – Industry Trends and Forecast to 2031

  • Materials & Packaging
  • Upcoming Report
  • Feb 2024
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Active, Smart and Intelligent Packaging Market, By Type (Active Packaging, Smart Packaging, Intelligent Packaging, and Other), Function (Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking), Technology (RFID Tags, QR Codes, NFC Tags, Coding and Markings, Sensors and Output Devices, and Others), Material (Plastic, Paper, Glass, Corrugated Board, Metal, and Others), Level (Primary, Secondary, and Tertiary), Application (Food and Beverages, Personal Care, Healthcare, Automotive, Consumer Electronics, and Others)– Industry Trends and Forecast to 2031.

Active, Smart and Intelligent Packaging Market

Active, Smart and Intelligent Packaging Market Analysis and Size

The active, smart, and intelligent packaging market employs innovative technologies to enhance product safety, shelf life, and consumer engagement. Plastic films with oxygen scavengers extend the freshness of packaged foods. Smart labels on paper packaging monitor temperature-sensitive pharmaceuticals. Glass bottles embedded with RFID tags track product authenticity. Corrugated board boxes equipped with moisture sensors prevent damage to electronics during shipping. Metal cans with freshness indicators ensure quality beverages.

Data Bridge Market Research analyses that the global active, smart and intelligent packaging market, valued at USD 89.67 billion in 2023, will reach USD 152.92 billion by 2031, growing at a CAGR of 6.9% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Active, Smart and Intelligent Packaging Market Scope and Segmentation  

Report Metric

Details

Forecast Period

2024 to 2031

Base Year

2023

Historic Years

2022 (Customizable to 2016-2021)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Type (Active Packaging, Smart Packaging, Intelligent Packaging, and Other), Function (Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking), Technology (RFID Tags, QR Codes, NFC Tags, Coding and Markings, Sensors and Output Devices, and Others), Material (Plastic, Paper, Glass, Corrugated Board, Metal, and Others), Level (Primary, Secondary, and Tertiary), Application (Food and Beverages, Personal Care, Healthcare, Automotive, Consumer Electronics, and Others)

Countries Covered

U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa

Market Players Covered

Ampacet Corporation (U.S.), WestRock Company (U.S.), Tetra Pak (Switzerland), R.R. Donnelley & Sons Company (U.S.), Sonoco Products Company (U.S.), Amcor Plc (Switzerland), Constantia Flexibles (Austria), Klöckner Pentaplast (Germany), Graham Packaging Company (U.S.), AVERY DENNISON CORPORATION (U.S.), DS Smith (U.K.), Ball Corporation (U.S.), Coveris (Austria), Sealed Air (U.S.), Berry Global Inc. (U.S.), UFlex Limited (India), SIG (Switzerland)

Market Opportunities

  • Customizable Packaging Solutions Catering to Diverse Needs
  • Improved Consumer Engagement with Interactive Packaging

Market Definition

Active, smart, and intelligent packaging refers to innovative packaging solutions designed to enhance product quality, safety, and shelf life. Active packaging incorporates components that actively interact with the packaged product, while smart and intelligent packaging utilize sensors or indicators to monitor and relay information about product conditions and status.

Global Active, Smart and Intelligent Packaging Market Dynamics

Drivers

  • Minimizes Food Waste by Preventing Spoilage

In the active, smart, and intelligent packaging market, technologies such as oxygen scavengers and modified atmosphere packaging actively work to minimize food waste by preventing spoilage. These innovations maintain optimal conditions within the packaging, such as controlled oxygen levels and moisture content, thus extending the shelf life of perishable goods. By reducing food waste, businesses can enhance sustainability efforts, improve profitability, and meet consumer demands for fresher products, making it a key driver in the market.

  • Enables Real-Time Monitoring of Product Conditions

Advanced sensors and RFID technology embedded in packaging enable continuous tracking of factors such as temperature, humidity, and freshness throughout the supply chain. This real-time data allows for proactive management of inventory, timely interventions to prevent spoilage or damage, and improved quality control, ensuring products reach consumers in optimal condition, thus driving market growth.

Opportunities

  • Customizable Packaging Solutions Catering to Diverse Needs

Advanced technologies allow for personalized packaging designs, sizes, and functionalities, accommodating various product types and marketing strategies. This flexibility fosters innovation and creativity, enabling brands to differentiate themselves in competitive markets. By offering tailored packaging solutions, companies can capitalize on the opportunity to meet evolving consumer preferences and industry requirements, driving growth and market expansion.

  • Improved Consumer Engagement with Interactive Packaging

Interactive packaging enhances consumer engagement through features such as augmented reality, QR codes, or NFC technology. The active, smart, and intelligent packaging market utilizes innovations such as sensors and RFID to provide real-time information on product freshness or authenticity. This market's growth is fuelled by increasing consumer demand for transparency and convenience, presenting an opportunity for businesses to differentiate themselves and foster stronger brand-consumer relationships.

Restraints/Challenges

  • Potential Privacy Concerns with Data Collection Methods

Privacy concerns arise with data collection methods in packaging, as they can gather sensitive information about consumers. This can lead to mistrust and backlash, impacting market acceptance. Consumers may hesitate to engage with interactive packaging if they fear their data is being misused or compromised. Such apprehension can hinder adoption rates and diminish brand loyalty, posing a challenge for companies seeking to leverage these technologies for consumer engagement.

  • Initial Investment Costs for Advanced Technologies

Initial investment costs for advanced packaging technologies, such as sensors or RFID, act as a restraint on market expansion. High upfront expenses may deter smaller companies from adopting these innovations, limiting market penetration. Additionally, larger corporations may hesitate to invest in unproven technologies without guaranteed returns. This can slow down the pace of innovation and delay the widespread implementation of interactive packaging solutions, impacting the market's growth potential.

This global active, smart and intelligent packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global active, smart and intelligent packaging market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

  • In 2022, Coveris launched MonoFlexBE pouches, reducing plastic use by 1g per pack for Iceland's grated cheese. This innovative solution aligns with Iceland's goal of becoming the U.K.'s first plastic-neutral supermarket. Such initiatives exemplify advancements in active packaging, promoting sustainability and supporting retailers' environmental commitments through efficient packaging design
  • In 2022, Sealed Air introduced PRISTIQ, a digital packaging brand offering design services, digital printing, and smart packaging solutions. PRISTIQ focuses on waste reduction, efficient packaging design, and enhancing product quality and consumer engagement. This initiative reflects ongoing advancements in the active, smart, and intelligent packaging market toward sustainability and innovation
  • In 2020, DuPont introduced Tyvek 40 L in China, aiming for global availability. This innovative product from DuPont Protection Solutions is tailored for medical packaging, offering cost-effective protection for lightweight, low-risk devices. The introduction reflects ongoing advancements in active packaging solutions, catering to specific industry needs for enhanced product safety and efficiency

Global Active, Smart and Intelligent Packaging Market Scope

The global active, smart and intelligent packaging market is segmented on the basis of type, function, technology, material, level, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

  • Active Packaging
  • Oxygen Scavenging Sachets
  • Modified Atmosphere Packaging (MAP)
  • Smart Packaging
  • Intelligent Packaging
  • Time and Temperature Indicator (TTI) Labels
  • Freshness Indicators
  • Other
  • Gas Scavengers/Emitters
  • Moisture Scavengers
  •  Microwave Susceptors

Function

  • Moisture Control
  • Temperature Indicators
  • Shelf Life Sensing
  • Product Tracking

Technology

  • RFID Tags
  • QR Codes
  • NFC Tags
  • Coding and Markings
  • Sensors and Output Devices
  • Others

 Material

  • Plastic
  • Paper
  • Glass
  • Corrugated Board
  • Metal
  • Others

 Level

  • Primary
  • Secondary
  • Tertiary

Application

  • Food and Beverages
  • Meat, Poultry and Seafood
  • Fruits and Vegetables
  • Dairy Products
  • Bakery and Confectionary
  • Processed Food
  • Others
  • Personal Care
  • Healthcare
  • Automotive
  • Consumer Electronics
  • Others

Global Active, Smart and Intelligent Packaging Market Regional Analysis/Insights

The global active, smart and intelligent packaging market is analysed and market size insights and trends are provided by type, function, technology, material, level, and application as referenced above.

The countries covered in the global active, smart and intelligent packaging market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

The Asia-Pacific region is expected for significant growth in the active, smart, and intelligent packaging market from 2024 to 2031. With a focus on food and beverage product development, major industrial players are driving innovation in packaging solutions. This trend reflects the region's commitment to enhancing product safety, sustainability, and consumer engagement.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Active, Smart and Intelligent Packaging Market Share Analysis

The global active, smart and intelligent packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global active, smart and intelligent packaging market.

Some of the major players operating in the global active, smart and intelligent packaging market are:

  • Ampacet Corporation (U.S.)
  • WestRock Company (U.S.)
  • Tetra Pak (Switzerland)
  • R.R. Donnelley & Sons Company (U.S.)
  • Sonoco Products Company (U.S.)
  • Amcor Plc (Switzerland)
  • Constantia Flexibles (Austria)
  • Klöckner Pentaplast (Germany)
  • Graham Packaging Company (U.S.)
  • AVERY DENNISON CORPORATION (U.S.)
  • DS Smith (U.K.)
  • Ball Corporation (U.S.)
  • Coveris (Austria)
  • Sealed Air (U.S.)
  • Berry Global Inc. (U.S.)
  • UFlex Limited (India)
  • SIG (Switzerland)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

The active, smart and intelligent packaging market size will be worth USD 152.92 billion by 2031.
The growth rate of the market active, smart and intelligent packaging market is 6.9% in the forecast period by 2031.
Minimizes food waste by preventing spoilage & enables real-time monitoring of product conditions are the growth drivers of the active, smart and intelligent packaging market.
Type, function, technology, material, level, and application are the factors on which the active, smart and intelligent packaging market research is based.
Major companies in the active, smart and intelligent packaging market are Ampacet Corporation (U.S.), WestRock Company (U.S.), Tetra Pak (Switzerland), R.R. Donnelley & Sons Company (U.S.), Sonoco Products Company (U.S.), Amcor Plc (Switzerland), Constantia Flexibles (Austria), Klöckner Pentaplast (Germany), Graham Packaging Company (U.S.), AVERY DENNISON CORPORATION (U.S.), DS Smith (U.K.), Ball Corporation (U.S.), Coveris (Austria), Sealed Air (U.S.), Berry Global Inc. (U.S.), UFlex Limited (India), SIG (Switzerland).
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