Global Activity Tracking Fitness App Market By Gender (Men, Women), Platform (Android, iOS, Others), Device (Smartphones, Tablets, Wearable Devices), Application (Lifestyle Monitoring, Health Monitoring, Others), Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2026
Market Analysis: Global Activity Tracking Fitness App Market
Global activity tracking fitness app market is expected to register a substantial CAGR in the forecast period of 2019-2026. The report contains data from the base year of 2018 and the historic year of 2017. This rise in market value can be attributed to the growth in the levels of disposable income available with individuals, along with various innovations in technology as well as product development with advanced components integration.
Market Definition: Global Activity Tracking Fitness App Market
Activity tracking fitness apps are specialized forms of fitness apps which are solely focused on the tracking the activity of consumers through collection of data from the sensors attached to wearables that the consumer is wearing. This data is then analysed by the app and visually represented on the user’s smartphone for better understanding and also so that user can keep a track of all their activity in their own consciousness.
- Increasing focus on better healthcare and significant changes in the lifestyle of individuals is expected to drive the growth of the market
- Increasing penetration of digital age resulting in greater adoption of digital forms of solution offerings will boost the market growth
- High volumes of smart devices availability integrated with enhanced quality of sensors; this factor is expected to promote fitness activities globally as it can accurately track entire fitness regimes
- Higher population prevalence suffering from obesity and other associated disorders resulting in greater focus on reduction of these diseases; this factor is expected to propel the growth of the market
- Concerns arising in the developers of these apps as the availability of cheaper alternative applications restrict the growth of the market
- Increasing levels of complications to manoeuvre between application stores as well as these applications due to a difficult user interface can also impede the market growth
Segmentation: Global Activity Tracking Fitness App Market
- Wearable Devices
- Lifestyle Monitoring
- Health Monitoring
- North America
- Rest of Europe
- South Korea
- New Zealand
- Rest of Asia-Pacific
- South America
- Rest of South America
- Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of Middle East and Africa
Key Developments in the Market:
- In June 2019, Apple Inc. announced the preview of “watchOS 6”, providing users of Apple Watch with enhanced services and solutions to better manage their health. The upgraded version includes a number of benefits ranging from health and fitness, upgraded store for apps and even the apps
- In March 2019, Fitbit, Inc. announced the launch of various consumer electronic products consisting of smartwatches and specialized fitness trackers. Along with these launches, they announced their plans to invoke various innovations in their app helping result in a more personalized approach for each individual, enhancing the levels of tracking and understanding for consumers
Global activity tracking fitness app market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of activity tracking fitness app market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Market Competitors:
Few of the major competitors currently working in the global activity tracking fitness app market are Fitbit, Inc.; Apple Inc.; adidas International Trading B.V.; Motorola Mobility LLC; ASICS Corporation; Google Fit; Under Armour, Inc.; Nike, Inc.; Azumio; Polar Electro; TomTom International BV; Jefit, Inc.; SAMSUNG ELECTRONICS CO., LTD.; Sports Tracking Technologies; inKin Social Fitness; Wahoo Fitness among others.
Research Methodology: Global Activity Tracking Fitness App Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Key Insights in the report:
- Competitive analysis of key competitors involved in the market
- Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
- Market drivers and restraints analysis along with the analysis of the market structure