Global Ad Server Advertising Software Market, By Deployment (On-Cloud, On-Premises), Software Type (Programmatic, Non-Programmatic), Advertising Type (Search Advertising, Display Advertising, Video Advertising, E-mail Advertising, Social Media Advertising), Advertising Platform (Web-Based, Mobile-Based), Vertical (Banking, Financial Services and Insurance (BFSI), Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, IT and Telecommunications, Travel and Hospitality, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights : Global Ad Server Advertising Software Market
Ad server advertising software market is expected to witness market growth at a rate of 12.10% in the forecast period of 2021 to 2028. Data Bridge Market Research report on Ad server advertising software market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth.
Advertising software is a software programme or network that helps the advertising business to schedule, buy and sell inventory, advertising strategies, media or advertising campaigns, and advertising activities such as exchanging or physically inserting an ad into the media, targeting an ad at a particular geographical location or target audience, automatically adjusting an ad for better effect, and monitoring or measuring.
Increasing penetration of internet and smartphones among the consumers, rising shift from traditional TV advertising to digital video advertising, particularly connected TV advertising, increasing demand of the software as it offers video ad making tools and ad creation software, which helps in offering interactive and creative advertisements, surging levels of investment in research and development activities to develop advertising software with advanced capabilities, increasing adoption of advanced technologies such as video on demand and connected TV among others are some of the major as well as vital factors which will likely to augment the growth of the Ad server advertising software market in the projected timeframe of 2021-2028. On the other hand, rising demand for digital advertising and connected services, growing adoption of cloud-based services along with integration of artificial intelligence and machine learning algorithms which will further contribute by generating massive opportunities that will lead to the growth of the Ad server advertising software market in the above mentioned projected timeframe.
Increasing concern of data privacy and security along with less adoption rate of the software which will likely to act as market restraints factor for the growth of the Ad server advertising software in the above mentioned projected timeframe.
This Ad server advertising software market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Ad server advertising software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Ad Server Advertising Software Market Scope and Market Size
Ad server advertising software market is segmented on the basis of deployment, software type, advertising type, advertising platform and vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of deployment, the Ad server advertising software market has been segmented into on-cloud, and on-premises.
- On the basis of software type, the Ad server advertising software market has been segmented into programmatic, and non-programmatic.
- Ad server advertising software has also been segmented on the basis of advertising type into search advertising, display advertising, video advertising, E-mail advertising, and social media advertising.
- Based on advertising platform, the Ad server advertising software market has been segmented into web-based, and mobile-based.
- On the basis of vertical, the Ad server advertising software market has been segmented into banking, financial services and insurance (BFSI), transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, IT and telecommunications, travel and hospitality, and others.
Ad Server Advertising Software Market Country Level Analysis
Ad server advertising software market is analysed and market size, volume information is provided by country, deployment, software type, advertising type, advertising platform, and vertical as referenced above.
The countries covered in the Ad server advertising software market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America will dominate the Ad server advertising software market due to the growing number of research and development activities along with rising adoption of advanced technologies such as video on demand and connected TV while Asia-Pacific region will expect to grow in the forecast period of 2021-2028 due to the growing demand for digital advertising and connected services in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Ad Server Advertising Software Market Share Analysis
Ad server advertising software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Ad server advertising software market.
The major players covered in the Ad server advertising software market report are Criteo; Google; MediaMath; Adobe.; AppNexus; NextRoll, Inc.; The Trade Desk.; Comcast Cable Communications Management, LLC dba Comcast Technology Solutions; Amazon; Oracle; Roku, Inc.; Adform.; Neustar, Inc.; The Rubicon Project, Inc.; Centro, Inc.; Salesforce; Facebook; PubMatic, Inc.; OpenX.; INDEX EXCHANGE.; among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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