- In August 2024, Emami Limited (India) acquired 100% ownership of The Man Company by purchasing the remaining 49.60% stake from Helios Lifestyle Pvt Ltd. This acquisition strengthens Emami's position in the digital-first premium male grooming market. "The Man Company" portfolio, which is known for its natural ingredient-based products such as licorice, aligns with the growing demand for adaptogens in personal care. By incorporating such products, Emami is well-positioned to tap into the adaptogen market, catering to health-conscious consumers seeking grooming solutions with natural, functional benefits
- In March 2024, REBBL Inc. (U.S.) launched a new line of Protein Shakes infused with adaptogens such as ashwagandha, reishi, and maca extract, further establishing its presence in the adaptogen market. The product, designed for health-conscious consumers, offers 26 grams of protein and only 4 grams of sugar, providing functional benefits for those seeking plant-based nutrition. By incorporating these adaptogens, REBBL has filled a gap in the market for functional, plant-based beverages, aligning with consumer demand for holistic wellness and environmentally responsible products
- In August 2020, Dabur India Limited (India) expanded its portfolio with the launch of eight new Ayurveda-based baby care products, including Dabur Baby Massage Oil, Dabur Baby Skin Cream, and Dabur Baby Hair Oil. These products incorporate natural adaptogens such as licorice and turmeric, offering benefits such as overall well-being and resilience for babies. With this strategic move, Dabur is positioning itself to cater to health-conscious parents seeking safe, effective products for their children while tapping into the growing demand for adaptogens in baby care
