- In September 2023, SRAM launched an advanced e-bike powertrain drive system, integrating cutting-edge motor technology with intelligent battery management to improve cycling efficiency and battery longevity. This innovation addresses the rising global demand for sustainable and high-performance urban mobility solutions, reinforcing SRAM’s position in the green transportation market
- In June 2023, Toyota Motor Corporation unveiled plans to appeal to driving purists by introducing a manual-like transmission system in its electric vehicles, featuring a simulated stick shift, clutch, and revving sounds. This unique feature aims to preserve the traditional driving experience within EVs, blending nostalgic control with futuristic performance
- In April 2023, BYD debuted the BYD Seal sports sedan equipped with the KOSTAL Gear Shifter, a multifunctional control element that manages gear shifting and integrates buttons for various comfort features. This launch reflects BYD's commitment to enhancing driving comfort and interior functionality in electric vehicles
- In September 2021, Hyundai Mobis revealed an innovative folding steering wheel system capable of retracting up to 25 centimeters (9.8 inches), creating more cabin space. In autonomous mode, this system allows the driver’s seat to rotate 180°, transforming the interior into a more social and spacious environment, signaling a new direction in automotive interior design
- In April 2021, Tesla introduced a touchscreen-based gear-shifting interface in its revamped Model X and Model S, enabling intuitive gear control through the central infotainment system. This interface elevates user convenience and interior minimalism, showcasing Tesla’s ongoing leadership in vehicle control innovation
