- In July 2024, Don Arte launched a new agave spirits distribution network across Europe, enhancing the availability of Mexican agave-based products in six key markets, Germany, Austria, France, Belgium, the Netherlands, and Denmark. In addition, the network, known as Artesario, was established to celebrate traditional distilling practices, offering small-batch Tequila and mezcal free from additives and making previously hard-to-find brands more accessible to consumers
- In May 2024, Maya Pistola Agavepura, Asia’s first premium 100% Agave spirit, introduced its Añejo and Extra Añejo variants in Mumbai. In these exceptional expressions, the brand offers an elevated tasting experience, embodying the craftsmanship and tradition of agave distillation. In addition, each variant is carefully aged, enhancing the rich flavors and complexities that appeal to discerning drinkers, showcasing the brand's dedication to quality and authenticity
- In October 2023, Almave debuted a non-alcoholic blue agave spirit, collaborating with seven-time Formula One champion Lewis Hamilton and agave expert Iván Saldaña. In this product launch, the brand introduced two unique expressions, Almave Ámbar, designed for sipping, and Almave Blanco, intended for mixing. In addition, this innovative product emphasizes the brand's commitment to offering a sophisticated and alcohol-free alternative in the agave spirits market
- In July 2023, Beam Suntory expanded into the mezcal market through a distribution partnership with Mezcal Amarás. In this strategic move, the company enabled the import and distribution of Mezcal Amarás in several U.S. states, reinforcing Beam Suntory's position in the rapidly growing agave-based spirits sector
- In May 2023, Campari Group unveiled Mayenda, a luxury tequila brand featuring Mayenda Tequila Blanco. In addition, this product stands out with labels made from 100% reclaimed agave byproducts. In this way, the tequila is now available in select retailers in Mexico and the United States, highlighting the brand's commitment to sustainability and innovation within the premium spirits segment
