- In April 2025, FreshScents Inc. launched an innovative line of eco-friendly electric air fresheners featuring biodegradable cartridges and smart app-controlled scent delivery. This new product line addresses increasing consumer demand for sustainable home care solutions and digital convenience.
- In March 2025, Scentify Technologies introduced a novel aerosol air freshener formulation with significantly reduced volatile organic compounds (VOCs), meeting stringent regulatory standards in North America and Europe. The product targets environmentally conscious consumers seeking high performance without harmful emissions.
- In February 2025, AromaLux Corp. unveiled a range of natural gel air fresheners made from plant-based ingredients and essential oils. These gels offer long-lasting fragrance with no synthetic chemicals, capitalizing on growing trends toward wellness and natural living.
- In January 2025, Breeze Innovations partnered with a leading smart home manufacturer to integrate air freshening capabilities into voice-activated home assistants, enabling users to customize scent intensity and schedules through AI-powered systems. This development reflects a move towards seamless, tech-enabled ambient environment control.
- In January 2025, EcoAir Products Ltd. expanded its distribution network across Asia-Pacific, launching locally tailored fragrances and biodegradable packaging. This strategic move aims to capture rising demand in emerging markets with growing urban middle classes focused on health and lifestyle improvements
