- In November 2022, Diageo gained attention with its acquisition of Balcones Distilling, a brand known for its American Single Malt Whiskies. Balcones utilizes Texas' extreme climate conditions to produce whiskies with distinctive and bold flavors, strengthening its reputation as a key player in the industry
- In November 2022, Bacardi introduced Legacy, a whiskey produced in India, targeting the discount segment of the market. Through Legacy, Bacardi aims to strengthen its presence and growth strategy in India by providing consumers with affordable yet high-quality whiskey options
- In January 2022, Constellation Brands Inc. partnered with The Coca-Cola Company in the U.S. to introduce the FRESCA brand into the alcoholic beverages sector. This strategic collaboration aims to expand Constellation's product portfolio while aligning with evolving consumer preferences
