- In August 2022, Twisted Tea Company introduced a limited-edition Sweet Tea Whiskey in select markets, including Ohio, Rhode Island, Massachusetts, Missouri, and Texas. This new beverage offers a smooth blend of bright lemon and oak, balanced with well-rounded whiskey, catering to the growing demand for sweet tea whiskey
- In August 2022, Monster Beverage Corporation announced plans to launch its first alcoholic malt beverage in the near future, expected to be available in four distinct flavors. This move is anticipated to significantly contribute to the global alcoholic tea market profits
- In September 2022, Hi-Spirits, a UK-based spirits distribution company, launched Kranbet, an Italian Gin Liquor, into the UK alcoholic beverages market. This introduction is expected to expand the scope of alcoholic tea demand in the UK
- In June 2022, Broadland Drinks, a major alcoholic beverage manufacturer in the UK, launched a ready-to-drink alcoholic and semi-sparkling cold brew tea product called Twistea. The beverage is available in four refreshing flavors, white peach & mango, blood orange & mandarin, rhubarb & ginger, and lemon & lime, aimed at promoting the demand for alcoholic tea in the UK and beyond
- In June 2022, Broadland Drinks launched an alcoholic cold brew tea product, a ready-to-drink semi-sparkling tea available in four flavors, white peach & mango, rhubarb & ginger, blood orange & mandarin, and lemon & lime. This initiative is expected to boost the demand for alcoholic tea in the UK and across the Western world