“Increasing Demand for Natural and Organic Skincare Products”
- Consumers are increasingly seeking products with natural ingredients, leading to a rise in the popularity of allantoin-based skincare solutions
- Brands are incorporating allantoin into their formulations to meet consumer preferences for gentle and effective skincare options
- The clean beauty movement is influencing product development, with a focus on transparency and sustainability in ingredient sourcing
- Allantoin's inclusion in products is seen as a response to the growing demand for safe and eco-friendly personal care items
For instance,
- L’Oréal has expanded its natural skincare lines featuring ingredients such as allantoin to align with its global sustainability goals
- The Ordinary, known for its science-backed and clean ingredient formulations, uses allantoin in several of its calming skincare products to cater to sensitive skin users
